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Yokohama Tire Corporation Launches ‘Summer Joyride II’ Promotion

August 01, 2013

FULLERTON, CA. – (Aug. 1, 2013) – Yokohama Tire Corporation (YTC) is giving consumers and dealers what they want: “Summer Joyride II.” It’s the sequel to YTC’s recent national consumer mail-in rebate tire promotion. Summer Joyride II, which runs through September 1, offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S®, AVID Ascend®, AVID ENVigor®, AVID ENVigor® ZPS, YK580™ or AS530™ tires.

“Since the original promotion was such a big hit with consumers and dealers, we decided a sequel was in order,” said Andrew Briggs, Yokohama director, marketing and product planning. “There’s still time to take that summer road trip, so this is a good opportunity to get a new set of tires and save some money.”

Briggs said the rebate is available at participating Yokohama dealers nationwide and select online retailers. Details of the promotion can be found at http://www.yokohamatire.com/SummerJoyride.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.