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Yokohama Tire Corporation’s ‘Home Team Pride’ Consumer Promotion Kicks-Off with Three NFL Teams

September 03, 2013

FULLERTON, CA. – (Sept. 3, 2013) – Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” promotion featuring the National Football League’s (NFL) Chicago Bears, New England Patriots and, for the first time, the Indianapolis Colts.

“These teams have some of the largest and most passionate fan bases in the NFL,” said Andrew Briggs, Yokohama director, marketing and product planning. “Plus, they are in strong markets for our dealers – a good reason the ‘Home Team Pride’ promotion is expected to generate excellent foot traffic to our local dealers.”

The promotion runs through October 13 and consists of Colts and Patriots fans receiving a $100 gift card when purchasing a set of four Yokohama tires from participating dealers. The gift card can be used at the Colts Pro Shop at Lucas Oil Stadium (www.coltsproshoponline.com) or at the Patriots ProShop at Gillette Stadium (www.patriotsproshop.com).

For Bears fans, the promotion includes a free, exclusive blue version of the popular Bears ‘Kick Off’ hoodie with the purchase of four Yokohama tires from participating dealers.

In addition to the Bears, Colts and Patriots, Yokohama’s 2013 sports sponsorship roster includes partnerships with Major League Baseball’s Cincinnati Reds, Los Angeles Angels and New York Yankees.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.