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Yokohama Tire Corporation Hires Robert Harrelson as VP of Human Resources and Administration

October 02, 2013

FULLERTON, CA. – (Oct. 2, 2013) – Yokohama Tire Corporation (YTC) has announced the hiring of Robert Harrelson as its new vice president of human resources and administration. With his appointment, Harrelson will be responsible for the integration of human resources strategies, plans and programs across all of YTC’s North American operations. Harrelson replaces Rex Simpson, who retired in September.

Prior to joining YTC, Harrelson was a senior director of human resources for Dr Pepper Snapple Group North America and Mexico. He was also the senior director of human resources-supply chain for United Parcel Service. Harrelson holds a Bachelor’s degree in administration and a Master’s degree in business from Universidad, Complutense, de Madrid in Madrid, Spain.

“Rob brings many years of strategic senior-level leadership in the human resources field,” said Takayuki Hamaya, YTC’s chief operating officer. “That can only serve to strengthen our company further as we recruit and retain talent, and create a highly positive work environment.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at