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Yokohama Tire Corporation Activates ‘Autumn Escape’ Promotion

October 14, 2013

FULLERTON, CA. – (Oct. 14, 2013) – Yokohama Tire Corporation (YTC) is helping consumers get ready for fall with a new national mail-in rebate promotion. The “Autumn Escape” campaign, which runs through November 17, offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S®, AVID Ascend®, AVID ENVigor® or AVID ENVigor® ZPS tires.

“With the holidays fast approaching, people are planning to take road trips to visit friends and family,” said Andrew Briggs, Yokohama director, marketing and product planning. “The Autumn Escape promotion is a great opportunity for them to save money and to make sure their vehicles are ready for any inclement weather on the road with a new set of tires.”

The rebate is available at participating Yokohama dealers nationwide, as well as select online retailers. Details of the promotion can be found at www.yokohamatire.com/AutumnEscape

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.