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Yokohama Tire Corporation to Hold $5K Vacation Giveaway Contest at Mid-America Trucking Show

March 13, 2014

FULLERTON, CA (March 13, 2014) – Mid-America Trucking Show (MATS) attendees will have a chance to “Shoot and Score” for a $5,000 vacation giveaway at Yokohama Tire Corporation’s (YTC) booth 14124. The basketball shooting challenge tips off March 27-29 at the Kentucky Exposition Center in Louisville, KY.

“We’re bringing our version of March Madness to MATS,” said Rick Phillips, senior director, commercial and OTR sales. “Attendees need to bring their ‘A game’ to our booth if they want to win a free vacation.”

Daily game winners will be based on how many points they score in a designated amount of time. The winners will be automatically entered in the “Shoot and Score” Vacation Giveaway grand prize drawing, which will take place at noon on Saturday, March 29 in the YTC booth. The winner of the drawing need not be present to be awarded a $5,000 travel agency gift voucher, good for any vacation of their choice.

MATS participants can also win an iPad Air each day by registering at YTC’s booth. The daily winners, which will be announced at 4:00 p.m. on March 27-28 and at 1:30 p.m. on March 29, must be present to win.

“The giveaways are only the beginning – we are excited to be debuting at the show our new ultra wide base (UWB) drive tires 902L™ and 709L™, as well as our 104ZR Spec-2 all-position tire in a size that’s been specially designed for coach and regional/long haul tour bus applications,” said Phillips. “You’ll want to stop by and check out everything.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.