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Yokohama Tire Corporation’s Formula Drift Title Defense Begins at Long Beach, April 4-5

April 02, 2014

FULLERTON, CA (April 2, 2014) – The 2014 Formula Drift season starts April 4-5 in Long Beach, California, and Yokohama Tire Corporation (YTC) is ready to defend its title with reigning champion Michael Essa. YTC and Essa captured the 2013 Formula D crown on ADVAN Neova® AD08 R tires.

Essa will be piloting the Essa Autosport BMW E46 M3 on a segment of the Long Beach Grand Prix street course. YTC is also partnering with D1 veteran Kuniaki Takahashi in his A’PEXi Lexus SC430, as well as up-and-coming Ryan Kado in his Gryphon AutoLab Nissan 350Z.

“We have an extremely talented line-up this season,” said Matt Johnson, YTC performance marketing supervisor. “Essa is looking to repeat, Takahashi brings a wealth of drifting experience to the Yokohama team and Kado is a definite name to watch.”

In addition, all three YTC-sponsored teams are scheduled to participate in the Motegi Racing Super Drift Challenge during the Long Beach Grand Prix weekend, April 10-11. The cars will compete under the lights on Friday and Saturday evening and be on display throughout the weekend.

“Formula Drift is a very competitive series and the capabilities of the AD08 R tires are a key component for success,” said Johnson. “It’s a world-class extreme performance summer tire and utilizes our breakthrough orange oil compound, found both in our ADVAN® ENV-R2™ race slick and consumer tire products.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Kicks-Off ‘Spring Getaway’ Campaign

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Yokohama Tire Corporation Kicks-Off ‘Spring Getaway’ Campaign

April 01, 2014

FULLERTON, CA. – (April 1, 2014) – Spring is here…and so is Yokohama Tire Corporation’s (YTC) latest national mail-in rebate promotion: Spring Getaway. Now through April 30, consumers will receive a $60 Visa® prepaid card after the purchase of any set of four select Yokohama treads.

“The weather is finally starting to warm up and people are beginning to plan road trips and vacations,” said Andrew Briggs, Yokohama director, marketing and product planning. “It’s the ideal time for the Spring Getaway campaign because it will help consumers save money and make sure their vehicles are ready for road with a new set of Yokohama tires.”

The rebate is available at participating Yokohama dealers nationwide, as well as select online retailers. Details of the promotion can be found at www.yokohamatire.com/SpringGetaway.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Launches New Commercial Mobile Website

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Yokohama Tire Corporation Launches New Commercial Mobile Website

March 31, 2014

FULLERTON, CA. – (March 27, 2014) – Yokohama Tire Corporation (YTC) today announced the launch of an all-new commercial mobile website, available at www.mobile.yokohamatire.com. The site provides fleet owners, operators and dealers alike powerful ways to connect with the company – including a direct access to Yokohama’s Emergency Service (YES) for roadside assistance, tools such as the Air Inflation Calculator and Fuel Savings Calculator, a dealer locator and product information. The mobile site has been designed for optimal use on smartphones and tablet devices.

“Our customers and dealers are constantly either on the road or on their smartphones for instant connectivity – so it was important to have a mobile-friendly commercial website,” said Theresa Palang, YTC manager of digital marketing and public relations. “Users can now get on-the-go access to YTC’s Fuel Savings Calculator, for example, to compare fuel-efficient tires to help dealers save on their bottom line.”

According to Palang, highlights of the commercial mobile website include:

• Tool Box, which includes the Fuel Savings Calculator and Air Inflation Calculator.
o The Fuel Savings Calculator allows the user to see their savings in terms of fuel costs by total fleet and by truck, annual gallons saved and annual carbon footprint saved.
o The Air Inflation Calculator allows the user to find the recommended air inflation by entering a tire size, load range and whether a single or tandem configuration on the steer, drive and trailer axles.
• Tire Search, which can be done by application, tire size and tire name.
• Dealer Locator easily locates nearest dealers and provides a clickable phone number and address along with a map.
• Contact Us portal connects the user directly to a Yokohama Emergency Services representative straight from the site or to YTC’s customer service by phone or email.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

http://www.instagram.com/yokohamatire

Yokohama Tire Corporation to Debut Commercial EXCEED® Training Program March 27 at Mid-America Trucking Show

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Yokohama Tire Corporation to Debut Commercial EXCEED® Training Program March 27 at Mid-America Trucking Show

March 31, 2014

FULLERTON, CA. – (March 26, 2014) –Yokohama Tire Corporation (YTC) has something special for its commercial dealers: their EXCEED® online training program set to debut at the company's Mid-America Trucking Show (MATS) booth 14124 on March 27 in Louisville, Kentucky. EXCEED, which stands for “EXCELLENCE THROUGH CERTIFICATION & EDUCATION,” is already available for YTC’s consumer tire dealers.

“EXCEED has been such a strong training component and we wanted to extend the tool even further to our commercial dealers,” said Alan Holtschneider, YTC senior manager, marketing communications. “This year at MATS, our commercial EXCEED program will be up and ready at our booth for a test drive and will be available for all dealers to use beginning April 1.”

Through a series of interactive training modules, a user can learn commercial tire basics on everything from steer and all-position to on-and-off highway tires. The structure of the program is also designed for dealers to prioritize training that is most relevant for their market.

Features of the commercial version include:
• Easy-to-use navigation for quick access to information.
• Advanced software to track employee training progress.
• Commercial ‘Tireology’ section and selling skills module.
• Profile page detailing completed or in-progress sections.
• YTC e-STORE reward points for completed training modules.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Commercial Tire Market Overview with Yokohama Tire Corporation’s Rick Phillips

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Commercial Tire Market Overview with Yokohama Tire Corporation’s Rick Phillips

March 25, 2014

FULLERTON, CA. – (March 25, 2014) – The commercial tire industry took notice last year when Yokohama Tire Corporation broke ground for its new plant in West Point, Mississippi. Set to open in October 2015, the facility is expected to produce up to one million commercial tires annually, and solidify Yokohama’s ability to grow its dealers’ business with new products and ample supply.

Rick Phillips, Yokohama senior director, commercial and OTR sales, discusses the Mississippi plant, as well as what the commercial tire market can expect in 2014 and in the coming years.

Question: How will the commercial plant in Mississippi benefit Yokohama?

Phillips: We have always had an aggressive growth plan. In 2013, Yokohama outpaced the market and grew its market share over 2012. The Mississippi plant will allow us to bring our products to the market for all channels even faster and with greater efficiency.

Logistically, Mississippi is an ideal location for us. It fits perfectly with our distribution strategy and long-range plans, and our relationship with the state has been excellent. We can’t wait for the plant to go on line and roll the first tire out of production.

Question: How have your dealers reacted to the building of the plant?

Phillips: As strategic partners of Yokohama, they are all very supportive and excited to see us make this kind of statement in the U.S.

Question: Has it been decided which commercial tires will be produced there?

Phillips: We have an initial plan and will continue to look at the overall production plan. A lot is based on new product development and when some of them will be ready to release.

Question: Speaking of new products, what tires will YTC be launching at the Mid-America Trucking Show (MATS) in Kentucky?

Phillips: We’ll have two new ultra wide base (UWB) drive tires: the new 902L™ and 709L™, which will both come in size 445/50R22.5. Plus, we’ll unveil a new coach/bus all-position tire, the 104ZR™ Spec-2, which will come in size 315/80R22.5.

UWB tires such as the 902L and 709L are part of YTC’s long-term plan. We’re seeing more of a demand for them because of the weight savings, which is where fleets can find an immediate benefit. Thanks to the advanced design and compounds, both tires are built for long wear and fuel efficiency.

The 104ZR Spec-2 is a workhorse that also delivers longer treadwear, as well as low rolling resistance and enhanced traction. That’s why it’s ideal for coach and regional/long haul tour bus applications. It also highlights Yokohama’s commitment to continuous improvements in our products. Spec-2-designated tires feature enhanced technology – especially in the compound – to provide optimal performance.

The theme of our MATS booth (14124) is ‘Defining the Future,’ and there will be a timeline with our new products, technologies and, of course, the opening of our Mississippi plant. Yokohama is definitely blazing a trail.

Question: How is the EPA’s SmartWay program going?

Phillips: It’s going well. Yokohama is a big proponent of the SmartWay program because it promotes environmental responsibility and fuel-efficient tires, which we practice and produce. I’ve said it before, we were green before green was cool. We started this initiative several years ago and it’s something we continue to this day.

We currently have nine SmartWay-verified tires and will continue to use our technology to make our commercial tires more fuel-efficient without sacrificing performance.

Question: Besides fuel-efficient tires, what other ways is YTC helping fleets manage their tire costs?

Phillips: Today’s fleet owners and truck operators are faced with the challenge of effectively managing tires as business assets – they are always looking for ways to operate more efficiently and lower their cost per mile. Tires make up the third largest operating cost for most fleets, so they have to be highly productive and have a long service life. Any solution we can provide, tire-wise, helps.

Our SmartSolution® program is divided into a four-pillar value proposition: longevity, efficiency, availability and dependability. It unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation and improvements in the fleets’ bottom line. We literally have become a ‘smart solution’ for our dealers.

Question: What are some of today’s hot industry topics and how will they affect the industry and Yokohama in 2014 and beyond?

Phillips: We are dependent on the trucking industry and freight movement is tied directly to the economy. Most of the headwinds facing the economy have decreased and there might be a nice growth trend ahead, barring a catastrophic event.

The driver shortage and government regulations, such as CSA (compliance, safety, and accountability), will have an impact on the industry, but to what extent, everyone is still watching closely.

With respect to driver shortage, one industry estimate puts it at around 200,000. This could worsen even more if housing construction jobs increase and drivers switch to construction truck-driving jobs.

Regarding CSA, it helps keep drivers safe and fleets accountable, which is important. They have to keep their equipment up to certain standards and drivers have certain guidelines, too. It’s a big undertaking but it’s all about safety, and both sides will have to learn to manage it effectively.

As far as the overall market, there has been some fluctuation the last few years. Since coming out of the recession, the years 2010 and 2011 satisfied a lot of pent-up demand. Unfortunately, 2012 took a dip as the recovery wasn’t as robust. Last year though, we saw a slight increase that we expect will continue throughout 2014. The economy is ready for a growth spurt, and Yokohama is ready for it.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire is Now on Sale

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Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire is Now on Sale

March 25, 2014

FULLERTON, CA – (March 25, 2014) – Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG52c™, which is now available in the U.S. in 39 sizes for vehicles ranging from the Mercedes C Class to the Toyota Prius.

“The iceGUARD iG52c™ is extremely versatile for one of the most unpredictable seasons,” said Andrew Briggs, Yokohama director, marketing and product planning. “Our engineers developed a tread compound with aggressive grip and confident handling on both slick roads and dry pavement – so drivers can take on any winter condition.”

iceGUARD iG52c™ highlights include:

• Winter Weather Performance
Triple-action compound adapts to different weather conditions with a unique carbon/silica construction that whisks away water from the road surface for aggressive grip

• High density compound
High density molecular configuration combined with flexible polymer for a more stable tread block and longer, more even wear

• Greater stability
Extra-wide center rib and large control blocks maximize road contact for greater stability in wet, dry and icy conditions.

• Wet traction
Circumferential power grooves that evacuate water from beneath the tire to improve slush, snow and water drainage from the inside out

• Handling
Triple 3D sipes enhance block rigidity for excellent stability on dry and wet surfaces while creating more biting edges for traction on snowy and icy roads.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

http://www.facebook.com/yokohamatirecorp

http://www.twitter.com/yokohamatc

http://www.youtube.com/user/yokohamamotorsports

http://www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Promotes Dan Funkhouser to Director of Commercial Dealer Business

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Yokohama Tire Corporation Promotes Dan Funkhouser to Director of Commercial Dealer Business

March 24, 2014

FULLERTON, CA (March 24, 2014) – Yokohama Tire Corporation (YTC) has announced the promotion of Dan Funkhouser to director of commercial dealer business responsible for all commercial dealer and associated national account business.

“Dan Funkhouser has more than 25 years of experience in the tire business,” said Rick Phillips, YTC senior director, commercial and OTR sales. “He has earned the strong respect of the industry, our commercial customers and his colleagues here at Yokohama. His role is instrumental in our ongoing journey to assure the commercial division is positioned for strategic growth and continued success in the future.”

Funkhouser most recently held the position of commercial zone manager. He joined YTC in 1994 as a district sales representative in Minnesota. He was then promoted to national account manager in 1998 and then corporate manager of national accounts in 2008. Funkhouser holds a Bachelor of Arts degree in Communications from Central Michigan University.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation to Hold $5K Vacation Giveaway Contest at Mid-America Trucking Show

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Yokohama Tire Corporation to Hold $5K Vacation Giveaway Contest at Mid-America Trucking Show

March 13, 2014

FULLERTON, CA (March 13, 2014) – Mid-America Trucking Show (MATS) attendees will have a chance to “Shoot and Score” for a $5,000 vacation giveaway at Yokohama Tire Corporation’s (YTC) booth 14124. The basketball shooting challenge tips off March 27-29 at the Kentucky Exposition Center in Louisville, KY.

“We’re bringing our version of March Madness to MATS,” said Rick Phillips, senior director, commercial and OTR sales. “Attendees need to bring their ‘A game’ to our booth if they want to win a free vacation.”

Daily game winners will be based on how many points they score in a designated amount of time. The winners will be automatically entered in the “Shoot and Score” Vacation Giveaway grand prize drawing, which will take place at noon on Saturday, March 29 in the YTC booth. The winner of the drawing need not be present to be awarded a $5,000 travel agency gift voucher, good for any vacation of their choice.

MATS participants can also win an iPad Air each day by registering at YTC’s booth. The daily winners, which will be announced at 4:00 p.m. on March 27-28 and at 1:30 p.m. on March 29, must be present to win.

“The giveaways are only the beginning – we are excited to be debuting at the show our new ultra wide base (UWB) drive tires 902L™ and 709L™, as well as our 104ZR Spec-2 all-position tire in a size that’s been specially designed for coach and regional/long haul tour bus applications,” said Phillips. “You’ll want to stop by and check out everything.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

http://www.facebook.com/yokohamatirecorp

http://www.twitter.com/yokohamatc

http://www.youtube.com/user/yokohamamotorsports

http://www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

New Tires Highlight Yokohama Tire Corporation’s Display at Mid-America Trucking Show, March 27-29

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New Tires Highlight Yokohama Tire Corporation’s Display at Mid-America Trucking Show, March 27-29

March 12, 2014

FULLERTON, CA (March 12, 2014) – Yokohama Tire Corporation (YTC) will roll out a trio of new commercial tires at the Mid-America Trucking Show (MATS), March 27-29 at the Kentucky Exposition Center in Louisville, KY. The 902L™ and 709L™ ultra wide base drive tires will be on display in YTC’s booth (14124), and a new coach/bus tire, the 104ZR™ Spec-2, will be unveiled.

“The theme of our MATS booth is ‘Defining the Future,’” said Rick Phillips, Yokohama senior director, commercial and OTR sales. “New products like the ones we’ll have at MATS will play a big part in our future, especially with the October 2015
opening of our new commercial tire plant in Mississippi.”

Ultra wide base (UWB) tires such as the 902L and 709L are part of YTC’s long-term plan, according to Phillips. “We’re seeing more of a demand for them because of the weight savings, which is where fleets can find an immediate benefit. It’s something tangible – they can measure and calculate savings.”

“The 902L long-haul/regional ultra wide base drive tire delivers superior traction and high mileage,” said Phillips. “Its tread design makes a real difference in extreme driving conditions, such as in snow and ice.”

The 902L comes in size 445/50R22.5. Highlights include:
-- A 27/32 tread depth that creates higher traction while providing extra-long treadlife.
-- An advanced rubber compound that lowers rolling resistance and reduces heat build-up, which boosts fuel economy.
-- Seven circumferential grooves that enhance lateral stability and create long wear with an even footprint.
-- A zero-degree mid belt that provides weight distribution for even pressure and increased treadlife.
-- A specially-engineered small block and sipe combo that reduce heel-toe wear, increase fuel economy and provide high snow traction.

“Yokohama is introducing the 709L at MATS and it will be available at the end of the year in size 445/50R22.5,” said Phillips. “It’s built for long wear and fuel efficiency, thanks to its advanced rubber compound. Plus, its special casing enhances durability for retreading.”

The 709L on-highway ultra wide base drive tire features:
-- Seven serpentine grooves that reduce tread movement, add rigidity and decrease rolling resistance.
-- Double Z blocks that increase rigidity to prevent heel-toe wear for a long-, even-lasting tire life while increasing wet and snow traction.
-- A 24/32 tread depth that decreases tread block movement for stability, low rolling resistance and increased fuel efficiency.
-- A zero-degree mid belt that provides even pressure and weight distribution for increased treadlife and an even footprint.

Phillips described the new 315/80R22.5 104ZR Spec-2, , as “a workhorse that delivers longer treadwear, low rolling resistance and enhanced traction, making it ideal for coach and regional/long haul tour bus applications.”

The 315/80R22.5 104ZR Spec-2 all-position tire benefits include:
-- A five-rib full-depth tread pattern that delivers a smooth, quiet ride, while its serpentine groove pattern is designed to reduce premature shoulder step-down and irregular wear, and further preserve overall tread life.
-- Block-shaped stone ejectors that prevent rocks from traveling to the bottom of the grooves, reducing damage to the casing by 25 percent to ensure greater durability and retreadability.
-- An ultra-wide top steel belt that increases rigidity across the entire tread surface for enhanced durability and to avoid casing damage.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Stacked Race Week for Yokohama Tire Corporation Motorsports

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Stacked Race Week for Yokohama Tire Corporation Motorsports

March 12, 2014

FULLERTON, CA (March 12, 2014) – From Florida to Nevada, Yokohama Tire Corporation’s (YTC) motorsports teams will be in action this week. YTC will be competing at the season opener of the Porsche GT3 Cup Challenge USA by Yokohama, March 13-14 at Sebring International Raceway, as well as the Mint 400, March 15 in Las Vegas.

“The motorsports program at Yokohama has a wide breadth,” said Duane Sampson, YTC manager, motorsports. “And this week, it is compacted into just a few days on both sides of the country. It’s a great opportunity to show the versatility of our tires.”

First up is the fast-paced GT3 Cup Challenge USA by Yokohama, where all Porsche GT3 Cup cars will compete on YTC’s orange oil-infused racing slick, the ADVAN® ENV-R2™. “The season-opener at Sebring is always a special event and this is the sixth consecutive season we have been partnered with IMSA and Porsche,” said Sampson. “This year the competition will be wide open because only four of the top 10 finalists from 2013 are returning. We’ll have more than 30 cars competing on the ENV-R2 on both the 991 and 997 chassis.”

Next is the Mint 400 – the “Great American off-road race” – where Yokohama will field three Trophy Trucks for the first time. Cameron Steele, Heidi Steele and Josh Daniels will pilot the rugged trucks, which will run on specially engineered 40-inch GEOLANDAR A/T-S® R tires. “Josh is going to debut his twin-turbo truck at the race, and Heidi and Cam are always ready to compete,” said Sampson. “All three will truly test the capabilities of the powerful, all-terrain performance of the A/T-S R tires.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Start Your Engines: Yokohama Tire Corporation Announces 2014 Motorsports Lineup

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Start Your Engines: Yokohama Tire Corporation Announces 2014 Motorsports Lineup

March 11, 2014

FULLERTON, CA (March 10, 2014) – Building upon its success in 2013 – which included capturing a championship in drifting and winning the Trophy Truck class at the HDRA South Point Vegas 250 race – Yokohama Tire Corporation (YTC) is gearing up for the 2014 motorsports season. “It’s a new year and we are fielding another strong racing lineup,” said Duane Sampson, YTC manager, motorsports. “In other news, we’re truly excited to be the exclusive tire supplier of the Red Bull
Global Rallycross series. From off-road to sports cars to drifting, we are definitely ready to race.”

Yokohama will participate in five race series’ during 2014, including:

Red Bull Global Rallycross

YTC has signed on to be the sole tire supplier in this 10-race series, which combines the best elements of circuit racing, off-road racing and rally competition. The series features heavily modified 600-horsepower production-based cars built for fast-paced heat races with huge jumps – some up to 70 feet. The tracks are a combination of dirt and asphalt with multiple obstacles and surface transitions. Top drivers in the series include Tanner Foust, Scott Speed, Bucky Lasek, Travis Pastrana and Nelson Piquet Jr. All competitors will race on specially-designed Yokohama ADVAN® race tires.

The series starts May 17-18 in Barbados and ends November 5 in Las Vegas. For details, visit www.global-rallycross.com.

Porsche GT3 Cup Challenge USA by Yokohama

The eight-venue, 16-round Porsche GT3 Cup Challenge USA by Yokohama features semi-pro drivers in two classes of matched Porsches. It’s the largest single-make series in North America and for the sixth consecutive season Yokohama will be the series’ sole tire supplier.

All Porsche GT3 Cup cars will compete on YTC’s orange oil-infused racing slick, the ADVAN® ENV-R2™, with more than 30 cars vying for championships in three GT3 divisions – Platinum, Gold and Masters (45 years and over) – at tracks throughout North America, including Sebring, Road Atlanta, Circuit of the Americas, Mazda Raceway at Laguna Seca and Watkins Glen.

The racing begins March 13-14 at Sebring. For details, visit http://www.imsa.com/series/gt3-challenge-usa/schedule

Formula Drift

YTC returns to Formula Drift as the reigning champion, thanks to Michael Essa’s 2013 title-winning season. Essa powered his E46 BMW M3 with ADVAN Neova® AD08 R tires and will be sponsored once again by YTC. The seven-race series starts April 4-5 in Long Beach, California. For details, visit http://formulad.com/schedule/pro-championship/.

Lotus Cup USA

YTC is sponsoring the seven-race Lotus Cup USA series for the third consecutive year. The grassroots series, which offers Lotus owners the opportunity to compete at some of the top race circuits in U.S., is aimed at experienced racers as well as drivers competing for the first time. YTC’s A005® tire is the official tire of the series.

For details, visit http://www.applymomentum.com/site/index.php?/section_schedule

Off-Road Racing: SCORE & BITD

Yokohama is once again partnering with off-road racing’s power couple, Heidi and Cameron Steele. Heidi is a four-time SCORE Class champion and husband Cameron is a veteran Trophy Truck driver and two-time SCORE Person of the Year.

The Steeles and their Desert Assassins team will have specially engineered 40-inch GEOLANDAR A/T-S R® tires mounted on their 800-horsepower Trophy truck to help plow through some of the harshest terrain in the world at more than 120 mph. For 2014, the team will focus on the most iconic desert off-road races in North America, including the SCORE Baja 500 and SCORE Baja 1000, the Best in the Desert’s (BITD) Mint 400 and Vegas to Reno.

For SCORE race details, visit http://www.score-international.com/.

For BITD details, visit http://www.bitd.com/best-in-the-desert-races/2014-race-schedule.html.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Named Exclusive Tire Supplier for Red Bull Global Rallycross

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Yokohama Tire Corporation Named Exclusive Tire Supplier for Red Bull Global Rallycross

March 03, 2014

FULLERTON, CA (March 3, 2014) – Yokohama Tire Corporation (YTC) is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.

Red Bull GRC combines the best elements of circuit racing, off-road racing, and rally competition. The series features heavily modified 600-horsepower production-based cars built for fast-paced heat races with huge jumps – some up to 70 feet. The tracks are a combination of dirt and asphalt with multiple obstacles and surface transitions. Top drivers in the series include Tanner Foust, Scott Speed, Bucky Lasek, Travis Pastrana and Nelson Piquet Jr. All competitors will race on specially-designed Yokohama ADVAN® race tires.

“This is a major move for us,’” said Andrew Briggs, Yokohama director, marketing, product planning and motorsports. “GRC is a rapidly growing motorsport with global appeal to a young, passionate fan base, making it an ideal platform to showcase the technology, strength and competitiveness of Yokohama.”

Colin Dyne, CEO of Global Rallycross, said, “Yokohama is world-renowned for its full line of tires and rich motorsports history. We’re glad to have Yokohama aboard and look forward to an exciting season of rallycross racing.”

The 10-race series starts May 17-18 in Barbados and ends November 5 in Las Vegas. GRC details are available at www.global-rallycross.com.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Off-The-Road (OTR) Tire Market Industry Report with Yokohama Tire Corporation’s Tim Easter

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Off-The-Road (OTR) Tire Market Industry Report with Yokohama Tire Corporation’s Tim Easter

February 24, 2014

FULLERTON, CA. – (March 24, 2014) – To no one’s surprise in the industry, the off-the-road (OTR) tire market continues to fluctuate regarding supply issues. Two years ago, tire manufacturers could barely keep up with demand, and last year the supply was much stronger than the demand.

Tim Easter, director of OTR sales for Yokohama Tire Corporation (YTC), discusses what causes the OTR tire market to change so frequently and what the outlook is for 2014 and beyond.

Question: What are the contributing factors to the slowdown in the overall OTR tire market?

Tim Easter: The U.S. and global OTR tire market were very strong in 2012, but took a downturn in 2013, partially due to challenges in the coal mining segment. Many factors came into play, including new government regulations, which increased the costs of mining. Power plants had to comply with the new regulations by putting in new scrubbers, which added to their cost to use coal.

Another factor in the sluggish OTR tire market is the construction industry, which has been struggling for years. The good news is we’ve seen a slight upturn in construction and we think it will continue to improve in 2014.

Also, from the infrastructure standpoint, there’s more work to repair and build roads, which will help the industry.

Question: What are some of the hot topics or trends that will affect the industry and Yokohama in 2014 and beyond?

Easter: One trend is the size of mining equipment now being used, especially in the Eastern U.S. mines. The equipment seems to be getting smaller instead of bigger, because of the way coal is being mined today. There’s a lot less mountaintop removal and more contour-type mining.

There are some definite trends that will affect our business and the products YTC is selling. For example, the market in Mexico is growing and we opened an office there in 2013. We look for that to be a big plus for us in 2014.

Question: What do you see as the best areas for Yokohama to grow in 2014?

Easter: We are a full line supplier who plays well in niche markets and specialty operations. I think we’ll continue that. We are also expanding our radial product lines and feel we can be more aggressive in that market, as well as expand our business. Mexico as a market will be a growth area for us, too as I mentioned. Plus, there are growing opportunities in the port service industry.

Question: Can you talk more about your radial tires?

Easter: Yokohama has built a reputation as the technology leader for the best bias products in the market. We want our customers to expect the same with our radial tires.

At the upcoming ConExpo next month, we are excited to be launching our latest technology in OTR radial tire tread and design in the RL45™ and RL51™. The RL45 E-4 is made for articulated dump trucks and scrapers and the L-4 version is for front-end loaders. The RL45 is available in size 26.5R25 and is a super tough radial for extremely demanding applications.

The RL51 L-5 application is designed for front-end loaders and graders, and is a resilient radial for high-cut uses. It offers incredible traction and stability and won’t sway under load, thanks to the advanced belt package. It comes in size 23.5R25.

We’ll also display our RT41™ E-4 with a new CPUG (cut protective underground) tread compound for articulated dump trucks and scrapers. The CPUG compound is designed for underground usage and helps increase the life of the tire by
offering protection from cuts, punctures and wear. It’s available in three sizes: 23.5R25, 26.5R25 and 29.5R25.

With these products and others slated for the future, we will have a strong line-up of radial tires for our customers.

Question: It sounds like products will be a strategic part of your success. What other factors will be critical to Yokohama?

Easter: Our dealer base is the key to our business and we’ve always been a very strong supporter of our dealers. We’re expanding our sales force and technical group so we can have more time with our customers and find out how we can help grow their businesses via strong programs and products. We’re in this for the long-haul.

Plus, our OTR team has many years of experience. Mike Baggett, our national sales manager, has 40-plus years in OTR. I’ve got 25 years and Sam Munsell, our OE national account manager, has more than 15 years experience – everything from changing tires to the wheel side of things. And, of course, we still work with 46-year industry veteran Gary Nash, who’s now the president of Yokohama Tire Mexico, which is a subsidiary of YTC. We are definitely positioned well in the market.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

http://www.facebook.com/yokohamatirecorp

http://www.twitter.com/yokohamatc

http://www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Offering ConExpo Attendees a Chance to ‘Shoot and Score’ for a $5K Dream Vacation

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Yokohama Tire Corporation Offering ConExpo Attendees a Chance to ‘Shoot and Score’ for a $5K Dream Vacation

February 11, 2014

FULLERTON, CA (Feb. 11, 2014) – Attendees at ConExpo will have a chance to take aim and win a $5,000 vacation voucher during the “Shoot and Score” Vacation Giveaway, thanks to Yokohama Tire Corporation (YTC). The basketball shooting game will be conducted daily at Yokohama’s booth (30412) throughout ConExpo, March 4-8 at the Las Vegas Convention Center in Las Vegas.

“Anyone at ConExpo can come by our booth and demonstrate their basketball skills,” said Tim Easter, director, OTR sales. “It is fun – and a challenge – and one proficient shooter is going to score a $5,000 vacation.”

Daily game winners will be based on how many points they score in a designated amount of time. The winners will be automatically entered in the “Shoot and Score” Vacation Giveaway grand prize drawing, which will take place at noon on Saturday, March 8 at the YTC booth. The winner of the drawing will be awarded a $5,000 travel agency gift certificate, but does not have to be present to claim the prize.

ConExpo showgoers can also win an iPad Air each day by registering at YTC’s booth. The daily winners, which will be announced at 3 p.m. March 4-7 and at 1:30 p.m. on March 8, must be present to win.

“The vacation giveaway, free iPad Airs and the launch of two new radial tires – the RL45™ and RL51™ – means the Yokohama booth will be where the action is for ConExpo attendees,” said Easter.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

http://www.facebook.com/yokohamatirecorp

http://www.twitter.com/yokohamatc

http://www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Debuting Two New Radial OTR Tires at ConExpo, March 4-8

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Yokohama Tire Corporation Debuting Two New Radial OTR Tires at ConExpo, March 4-8

February 05, 2014

FULLERTON, CA (Feb. 5, 2014) – Yokohama Tire Corporation is unveiling two new off-the-road (OTR) radial tires at the upcoming ConExpo trade show: the RL45™ and RL51™. The tires will be on display in Yokohama booth #30412 at the Las Vegas Convention Center, March 4-8.

“The new RL45 and RL51 spotlight our latest technology in OTR radial tire tread design,” said Tim Easter, Yokohama director, OTR sales. “Among the many benefits, the new treads are more durable and last longer.”

The RL45 E-4 is made for articulated dump trucks and scrapers and the L-4 version is for front-end loaders. “It’s the toughest radial for the most demanding applications,” said Easter. “Many manufacturers combine the L-4 and E-4 into a single application, but Yokohama built a tire for each, so there is no compromise for either application.”

The RL45 is available in size 26.5R25. Other highlights include:

-- The advanced tread composition provides improved wear, low-heat generation and cut-resistance while the zigzag-shaped groove provides better traction on rock and gravel surfaces.

-- A non-directional block pattern provides abrasion- and cut-resistance on stone and gravel surfaces.

-- “More lug means less void,” said Easter. “The angle of the lug is unique, which provides longer wear and more stability.”

-- The high turn-up carcass construction protects against exterior damage with greater lateral stiffness for better riding comfort and additional defense against sidewall cuts.

-- Buttress side protection helps against outside damage, resulting in fewer sidewall snags and cuts.

-- The flexible OTR belt wire creates a tough, multi-layer cross-ply steel belt package to improve durability. Its high-shore hardness rubber bead filler offers strong twist stiffness for longer life.

The RL51 L-5 application is designed for front-end loaders and graders. “This is a resilient radial for high-cut uses,” said Easter. “It has incredible traction and stability. It will not sway under load thanks to the advanced belt package.”

Available in size 23.5R25, the RL51 also features:

-- A high-tech tread compound that provides better wear- and cut-resistance.

-- Its non-directional block pattern offers traction and stability – same performance in forward and reverse – as well as abrasion- and cut-resistance on rock and gravel surfaces.

-- The high turn-up carcass construction protects against exterior damage with greater lateral stiffness for better riding comfort, as well as added defense against sidewall cuts.

-- Buttress side protection offers prevention against outside damage. This means fewer sidewall snags and cuts with thicker rubber on the upper sidewall and shoulder.

-- Improved durability is heightened because of the advanced, multi-layered cross-ply steel belt package. Also, the rubber bead filler provides strong twist stiffness for longer life.

Also on display at ConExpo will be the RT41™ E-4 with a new CPUG (cut protective underground) tread compound for articulated dump trucks and scrapers. “The CPUG compound was specially developed for underground usage. It helps increase the life of the tire and offers protection from cuts, punctures and wear,” said Easter.

The RT41 CPUG is constructed with four steel belts to resist punctures and add stability, and features buttress side protection, which prevents sidewall damage. It is available in three sizes: 23.5R25, 26.5R25 and 29.5R25.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation to be Title Sponsor of LPGA Tournament in Alabama

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Yokohama Tire Corporation to be Title Sponsor of LPGA Tournament in Alabama

February 04, 2014

FULLERTON, CA. – (Feb. 4, 2014) – Yokohama Tire Corporation (YTC) announced today it has signed a multi-year agreement with the Robert Trent Jones (RTJ) Golf Trail to be title sponsor of the Ladies Professional Golf Association (LPGA) tournament in Prattville, Alabama, about 10 miles from the state capital of Montgomery.

The 2014 tournament – the Yokohama Tire LPGA Classic – will be conducted September 18-21 on the Senator Course at Capitol Hill along the RTJ Golf Trail, which consists of 26 courses on 11 sites stretched across Alabama.

“From Lorena Ochoa winning here twice to Lexi Thompson becoming the youngest winner in the LPGA at that time, golf history has been made in Prattville. We are delighted Yokohama is bringing this great tradition back and will make it better than ever,” said John Cannon, president of the RTJ Golf Trail.

“This is an opportunity for Yokohama to get our brand in front of a new audience,” said Andrew Briggs, YTC director, marketing and product planning. “The LPGA and RTJ Golf Trail are world-class organizations. We’ll work directly with them to maximize our agreement, incorporating dealer and consumer activities throughout the year to further promote our full line of tires.”

Briggs said the LPGA sponsorship fits into Yokohama’s expanding sports marketing program, which includes partnerships with the National Basketball Association’s Los Angeles Clippers; the National Football League’s Indianapolis Colts and Baltimore Ravens; and Major League Baseball’s Los Angeles Angels and New York Yankees.

“We are honored and excited to welcome Yokohama to the LPGA family,” said LPGA Commissioner Mike Whan. “The River Region and RTJ Trail are fantastic hosts, and now together with Yokohama, we’re excited to bring the world’s best female golfers back to Prattville.”

Added Cannon: “With Yokohama as the new title sponsor, this tournament will be an even larger international event. Yokohama brings its global presence to showcase some of the premier women golfers from around the world. All eyes of the international golf community will be on America’s original golf trail.”

About Robert Trent Jones Golf Trail

Funded by the Retirement Systems of Alabama, the Robert Trent Jones Golf Trail was built to help expand tourism, recruit industry and attract retirees, thus strengthening the state’s economy while adding to the quality of life for all Alabamians. The RTJ Golf Trail opened in 1992 and celebrated its 10 millionth round on Oct. 23, 2013. From Mobile Bay to the Tennessee River, the RTJ Golf Trail has 26 courses on 11 sites across Alabama. In 2012, the economic impact of both the LPGA events in Mobile and Prattville exceeded $30 million.

About LPGA (Ladies Professional Golf Association)

The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.twitter.com/lpga, and www.youtube.com/lpgavideo.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Off-Roader Racers Cameron & Heidi Steele Team-up at Best in the Desert

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Yokohama Tire Corporation’s Off-Roader Racers Cameron & Heidi Steele Team-up at Best in the Desert

January 29, 2014

FULLERTON, CA. – (Jan. 29, 2014) – After much anticipation, the husband and wife duo of Cameron and Heidi Steele – sponsored by Yokohama Tire Corporation (YTC) – are joining forces again, this time in a Trophy Truck at the Best in the Desert’s Parker 425, January 31-February 2 in Parker, Arizona. The last time the off-road racing couple teamed up for a race was the Mint 400 in 2010, with Cameron collaborating with Heidi to help her win the Class 7 division on off-the-shelf Yokohama GEOLANDAR M/T+® tires.

The Desert Assassin teammates will campaign Cameron’s No. 16 Geiser Brothers Trophy Truck mounted on off-road racing-engineered Yokohama GEOLANDAR A/T-S® R tires.

“We’re going for it,” said Cameron, a veteran Trophy Truck driver and two-time SCORE (Southern California Off Road Enthusiasts) Person of the Year. “It’s our first race of the season and the first time Heidi and I will share driving duties in an 800-horsepower Trophy Truck.”

Heidi, a four-time SCORE Class champion, moved up to Trophy Trucks last season and made history by partnering with co-driver Jessica McMillin to form the first all-woman Trophy Truck driver tandem in SCORE racing.

“Heidi and I make a good pair and it will be a fun way to start the season,” said Cameron. “Last year was great for us, but we’re all in for 2014. We’re going to be in every race thanks to the durability of our Yokohama tires. The compound is
incredible and they are the most drivable, dependable tire out there.”

“We constantly work with Cameron, Heidi and the Desert Assassins team on the development and improvement of the GEOLANDAR tire they race with,” said Duane Sampson, YTC motorsports manager. “Off-road racing is very demanding and the proven durability of the Yokohama GEOLANDAR A/T-S R tires will help put the team in the best position to win.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s #RidePride Facebook Contest Rewards Cash to the Hottest Ride

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Yokohama Tire Corporation’s #RidePride Facebook Contest Rewards Cash to the Hottest Ride

January 20, 2014

FULLERTON, CA. – (Jan. 20, 2014) – Yokohama Tire Corporation (YTC) is serious about car enthusiasts. So serious, in fact, they’re dishing out cash to the best ride on the road – and that’s only the beginning, thanks to #RidePride, Yokohama’s new Facebook contest that starts today and runs through March 2.

“There are some great cars on the road that consumers spend a lot of time and money modifying. #RidePride will provide them with well-deserved recognition,” said Andrew Briggs, Yokohama director, marketing and product planning. “The contest will also give participants the opportunity to trade-up to tires designed to improve the driving experience, like Yokohama’s ultra high-performance ADVAN Neova® AD08 R and ADVAN Sport® V105.”

Consumers enter by submitting a photo of their vehicle and share what they love about the driving experience to YTC’s #RidePride Facebook page. All fans and followers have six weeks to vote for their favorites. The person with the most votes each week will also be awarded a set of Yokohama tires.

The grand prize, second prize and third prize winners get tiered cash prizes. Additionally, the grand prize winner wins a photo shoot with their vehicle shot by a professional automotive photographer. All three will also win a set of tires.

Additionally, all voters and contestants will automatically be entered to win other prizes, including tires and Yokohama merchandise.

For official rules on how to enter, go to www.facebook.com/yokohamatirecorp or www.yokohamatire.com.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

2013 Review and 2014 Outlook with Takayuki Hamaya, Yokohama Tire Corporation’s Chief Operating Officer

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2013 Review and 2014 Outlook with Takayuki Hamaya, Yokohama Tire Corporation’s Chief Operating Officer

January 13, 2014

FULLERTON, CA. – (Jan. 13, 2014) – Yokohama Tire Corporation (YTC) is on a roll. First, it celebrated a landmark year in 2013 with the groundbreaking of its brand new commercial plant in West Point, Mississippi and this year, the company is set to have a record year with the number of product launches it has planned to satisfy customer demand. In this Q&A, YTC’s Chief Operating Officer, Takayuki Hamaya, takes a look back at YTC’s performance in 2013 and shares an outlook on what the company– and the tire industry in general – can expect in 2014.

Question: Compared to 2012, how was 2013 for Yokohama?

Hamaya: 2013 was historical year for Yokohama. In April, we announced the building of a commercial tire plant in West Point, Mississippi and in September, we broke ground at the site. It’s very significant because it’s the first plant we’re building in the U.S., and when it opens in October 2015, it will eventually produce one million tires annually.

The decision to build in the U.S. was a long-time dream for Yokohama. Now there are many new possibilities and this is just the beginning. We have enough space at the plant to expand. This offers us new capabilities and strategies.

Question: How did the market segments of consumer, commercial and off-the-road tires perform compared to each other?

Hamaya: We saw growth in both the Consumer and Commercial segments in 2013. Demand really began to get stronger for both Consumer and Commercial tires from the second quarter, through the end of the year. The Off-The-Road category was a lot softer than we would have liked, but it wasn't unexpected.

Question: It seems like the consumer segment hasn't gained traction the past couple of years. Why is that?

Hamaya: We are seeing an increase in demand in the consumer market, but it has not happened as quickly as we would have expected. Market conditions have played a big factor. The total demand for consumer tires was up vs. 2012, but the market share for the U.S. industry as a whole was down due to the continued influx of Chinese imports.

The good news is that the U.S. economy is picking up and total demand is increasing.

Remember, the consumer tire market is a challenge across the globe, not just the U.S. Whatever country or market you’re in, there are different types of obstacles. The U.S. business is unique because of the sheer size of the market. It’s bigger than all of Europe, where you have to market globally but execute to each country locally.

Question: Why do you feel OTR is struggling?

Hamaya: Despite the rebound in housing and construction, OTR is really down. There’s much more inventory than demand. There are many reasons for this, including governmental budget cuts and the shift from coal to natural gas. The mining industry took a huge hit with the slowdown in coal production, and some mining companies stopped operations.

Question: Do you see the OTR market picking up again soon?

Hamaya: 2013 was just one of those down years that happen every so often. OTR will rebound again in a couple of years. Some of our competitors have built new OTR tire factories here in the United States because they see the same trend.

Question: What is your outlook in 2014?

Hamaya: We expect to improve upon our success in 2013. The market will still be challenging, but we are in a good position. We have several new products that are scheduled to launch in all three divisions and we are committed to continued growth in the U.S.

Question: Whether it’s consumer, commercial or OTR, is aggressive marketing one of the strategies YTC will be adopting in 2014?

Hamaya: I think you will see an increased presence from Yokohama in 2014. It’s important that we are effectively speaking to both our dealers and the end-user. We want our dealers to know and see that we are supporting them.

Question: Will YTC launch any new products in 2014?

Hamaya: Yes. In 2013, we successfully launched two new ultra high-performance tires from our flagship ADVAN® line, the ADVAN Sport® V105 and ADVAN Neova® AD08 R. Looking ahead to this year, we are expecting to release many new products, including consumer, commercial and OTR tires. At this point, we are looking at 2014 as a record year in terms of product launches.

Question: What message do you want to communicate to your dealers?

Hamaya: We want our dealers to know we’re doing everything we can to help their businesses. We will continue to strengthen our relationships with them by listening to their feedback and adjusting our strategies to meet their needs.

To be successful in 2014, we have to be strategic and have our plans accepted by our dealers as well as by the market. I am confident in the initiatives we have developed to support our strategies going forward.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Off-Road Racers Reflect on 2013 Season

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Yokohama Tire Corporation’s Off-Road Racers Reflect on 2013 Season

December 12, 2013

FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were led by husband and wife duo Cameron and Heidi Steele, who campaigned their 800-horsepower Geiser Brothers Trophy Trucks on off-road racing-engineered Yokohama GEOLANDAR A/T-S® R tires.

“The season had far more ups than downs,” said Cameron, who kicked the year off in style in January, winning the HDRA South Point Vegas 250 in Jean, Nevada. The race was the season opener for HDRA (High Desert Racing Association).

“The Yokohama GEOLANDARs are engineered specifically for the punishing off-road racing conditions,” said Cameron. “They were a key component of our victory in January.”

Heidi, a four-time SCORE (Southern California Off Road Enthusiasts) Class champion who spent the season exclusively in the Trophy Truck division, made history by partnering with co-driver Jessica McMillin – also a SCORE champion – to form the first all-woman Trophy Truck driver tandem in SCORE racing. They also became the first female Trophy Truck team to tackle the tough Baja 1000 in November in Ensenada, Mexico.

Heidi and Cameron each earned SCORE Toyota Milestone awards for completing all 1,638.1 grueling miles in the SCORE Desert Series. They became the first married couple to win the award.

“The conditions that the Trophy Trucks are subjected to during the season are off the charts,” said Duane Sampson, YTC motorsports manager. ““Finishing any event is a badge of honor. To finish all of the events is a testament to the Desert Assassins’ preparation and the extraordinary capabilities of the Yokohama GEOLANDAR tires. We are looking forward to more success in 2014.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

On the Ball: Yokohama Tire Corporation Named ‘Official Tire of the Los Angeles Clippers’

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On the Ball: Yokohama Tire Corporation Named ‘Official Tire of the Los Angeles Clippers’

November 18, 2013

FULLERTON, CA (Nov. 18, 2013) – Basketball season is under way and Yokohama Tire Corporation (YTC) is joining the action. The Fullerton, California-based tire maker is the “Official Tire of the Los Angeles Clippers,” part of a two-year sponsorship agreement with the title-contending National Basketball Association (NBA) team.

“The Clippers have an extremely loyal fan base and after the success of last season, the support will be even stronger. Our relationship with the Clippers will help increase Yokohama’s brand awareness among their fan base, as well as provide opportunities to increase store traffic and sales for our dealers,” said Alan Holtschneider, YTC senior manager, marketing communications. “This also allows us to showcase our full tire line-up, including the new ultra high-performance ADVAN Neova AD08 R® and ADVAN Sport V105®.”

Holtschneider said YTC’s sponsorship includes courtside signage at each Clippers home game; pre-, post- and in-game spots on the Clippers flagship radio station; in-stadium displays on LED boards and in-game announcements on the public address system. Yokohama will also receive signage on the LED arm stanchions on each basket, a digital presence on the Clipper’s official website (http://www.clippers.com), and in-game TV spots during telecasts on Prime Ticket and/or Fox Sports West to support a consumer/dealer promotion later in the season.

In addition to the Clippers, Yokohama’s 2013 sports sponsorship roster includes partnerships with the National Football League’s Chicago Bears, Indianapolis Colts and New England Patriots, and Major League Baseball’s Cincinnati Reds, Los Angeles Angels and New York Yankees.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

It’s Baja 1000 Time for Yokohama Tire Corporation’s Off-Road Racers

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It’s Baja 1000 Time for Yokohama Tire Corporation’s Off-Road Racers

November 13, 2013

FULLERTON, CA. – (Nov. 13, 2013) – There’s lots of excitement building for Yokohama Tire Corporation’s (YTC) off-road racers as they head to Mexico for the 46th SCORE (Southern California Off Road Enthusiasts) Baja 1000, November 14-17 in Ensenada. YTC’s team, the Desert Assassins, will once again be led by the husband and wife duo of Cameron and Heidi Steele, who will compete on purpose-built Yokohama Geolandar A/T-S® R tires mounted on 800-horsepower Geiser Brothers trucks.

This year marks the first time there will be a qualifying session prior to the race. Heidi, who is a four-time SCORE Class champion and won the iconic race in 2009 (in the Class 6 division), drew the No. 1 position for qualifying, which is scheduled today.

Heidi made history this season by partnering with co-driver Jessica McMillin – also a SCORE champion – to form the first all-woman Trophy Truck driver tandem in SCORE racing. When the flag drops, they will become the first female Trophy Truck team to tackle the tough Baja 1000. They finished 15th at the Baja 500, beating 70 percent of the field.

Cameron, a veteran Trophy Truck driver and two-time SCORE Person of the Year, won the Baja 1000 in 2003 in the 1/2-1600 Buggy Class. He will team with co-driver Josh Daniel in the No. 16 truck over the 883-mile course, the longest non-peninsula run in Baja history.

A strong outing in Ensenada could propel Cameron as high as second place in the final World Championship of Desert Racing standings, which combine the three SCORE races in Mexico and four HDRA (High Desert Racing Association) events in the United States to crown the overall world champion. Cameron won the HDRA season opener at the SouthPoint 250 outside of Las Vegas in January.

“The Baja 1000 is a brutal and grueling event,” said Duane Sampson, YTC motorsports manager, “which gives Yokohama a perfect place to develop our tires. The Geolandar A/T-S® R tires have really proven themselves over the course of the season.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Now Hiring: Yokohama Tire Manufacturing Mississippi Names Melissa Orman Human Resources Manager

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Now Hiring: Yokohama Tire Manufacturing Mississippi Names Melissa Orman Human Resources Manager

November 12, 2013

FULLERTON, CA. – (Nov. 7, 2013) – Yokohama Tire Manufacturing Mississippi (YTMM), a manufacturing subsidiary of Yokohama Tire Corporation (YTC), has announced the hiring of its first employee, Human Resources Manager Melissa Orman.

Orman will be responsible for hiring personnel at YTMM’s new commercial tire plant in West Point, Mississippi, according to Rob Harrelson, YTC vice president, human resources and administration. Groundbreaking for the $300 million facility, which is set to open in October 2015, took place in September.

Approximately 500 jobs will be created during the first phase of operations. The one million-square-foot factory will include production, warehousing and operations facilities, and will produce up to one million tires annually.

“Things are moving quickly with the plant,” said Harrelson, “and we are ready to start hiring. Bringing Melissa onboard was a crucial step in the process. She’s a West Point resident, Mississippi State University (MSU) cum laude graduate and brings significant experience to the post. We are glad to have her on our team.”

“I look forward to joining the Yokohama Tire team in Mississippi and building another strong part of this great company,” said Orman, a Professional in Human Resources (PHR). She has a Bachelor of Accountancy and a Master’s of Professional Accountancy from MSU.

Orman was director of human resources at Navistar Defense in conjunction with Griffin Armor. At peak employment, the Navistar West Point facility had employment exceeding 1,000 people.

Prior to joining Navistar, Orman was vice president and CFO for Trailboss Trailer in Macon, Mississippi, a heavy-duty trailer manufacturer. She helped develop and maintain ongoing cost analysis of manufacturing and sales strategies in the position.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Mexico Names Humberto Gomez Director General

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Yokohama Tire Mexico Names Humberto Gomez Director General

November 11, 2013

FULLERTON, CA. – (Nov. 5, 2013) –Yokohama Tire Mexico (YTMX), a subsidiary of Yokohama Tire Corporation (YTC), today announced the hiring of Humberto Gomez as its new director general responsible for the day-to-day operations of the company based in Queretaro, Mexico. The position was created to meet the growing demand for consumer, commercial and off-the-road (OTR) tires in the country.

Gomez is a 30-year tire industry veteran who came out of retirement to join Yokohama, according to Gary Nash, president of YTMX. “We are very fortunate to have Humberto join our team in Mexico,” said Nash. “He brings an incredible wealth of knowledge and experience, which will provide us with vital sales, distribution and business logistical advantages.”

An industrial engineer from the National Autonomous University of Mexico, Gomez also holds a Master’s Degree in Engineering in Operations Research from the University of Toronto, Canada.

Gomez worked three decades for Bridgestone, spending much of that time in Mexico where he held several positions, including VP of the commercial division. He also worked for the company as president in several Latin countries, including Venezuela, Costa Rica and Brazil.

“I am happy to be part of the Yokohama team,” said Gomez, “and look forward to further building Yokohama’s stronghold in Mexico with increased brand recognition and sales.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Announces Two Corporate Executive Appointments

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Yokohama Tire Corporation Announces Two Corporate Executive Appointments

November 04, 2013

FULLERTON, CA. – (Nov. 4, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced the addition of two top-level executives: Naoki “Nick” Takeda, executive vice president and chief financial officer; and Taketoshi Morita, vice president, OE business.

Takeda, who started working for YTC’s parent company, The Yokohama Rubber Co., Ltd. (YRC) in 1988, returns to YTC after 2½ years as GM of YRC’s tire business planning department.

In 1993, Takeda worked at YTC as assistant treasurer in finance and accounting. He went back to Japan in 1995 and held several positions, including assistant manager of the Mishima plant (2000). He returned again to YTC in 2010 as CFO and treasurer before going back to YRC in 2011.

“While being the head of Yokohama’s global tire business, Mr. Takeda was also supporting various YTC projects, such as the new Mississippi plant,” said Hamaya. “Now he will not only be supporting but creating more strategic projects for YTC’s future growth.”

Morita moved from Spain to the U.S. to join YTC in the newly created VP, OE business position, said Hamaya. Morita began his career with YRC in 1987 and has held several positions, including manager of OE sales (1993), manager of the tire overseas sales department (2002), GM of the Dubai office (2003) and president of Yokohama Iberia (Spain and Portugal) from 2009 to 2013.

“With his experience in YRC’s OE business and overseas sales departments, Mr. Morita will prove to be a great asset for developing new OE opportunities for YTC,” Hamaya said. “Andy Zeisser, YTC’s OE director, will report to Mr. Morita.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Triple Play: Around the World with the Yokohama ADVAN Sport V105

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Triple Play: Around the World with the Yokohama ADVAN Sport V105

October 24, 2013

The critically-acclaimed ADVAN Sport V103 has served as the choice for enthusiasts who wanted to get the most out of their high-powered premium cars. So it’s no surprise that Yokohama Tire Corporation would choose the world’s most demanding race track, the Nürburgring Circuit, as the research and development base for the tire’s successor, and subject it to an unending barrage of torturous tests in the quest for “high speed, high comfort.” The end result is the ADVAN Sport V105 – a tire that delivers superior driving performance over its predecessor with improved comfort and safety. And just like the V103, the new V105 is fitted as original equipment (OE) on a number of sporty high-end luxury cars, among them those from Mercedes-Benz, who assisted in the tire’s development.

But instead of listing the numerous benefits and virtues of the V105 here, we thought it would be more fun to help you experience the tire in its environment. In a special feature called “Triple Play,” we evaluated the V105 on three different continents, three different driving venues, fitted on three different high-performance vehicles. So come along as we set out for a trip around the world, leaving an abundance of tire marks in our wake.

First Play: Europe and the Audi R8

Nestled in the Andalucían countryside in southern Spain is a small, private racetrack called Ascari Circuit. A few miles from Malaga, Ascari Circuit has become a popular test site for car makers around the world. The 3.37-mile layout features an array of tricky corners and numerous elevation changes, making it a challenging course for even high-level racecar drivers. Created to be a country club for driving enthusiasts, Ascari has approximately 30 or so members from all over the word, many of them leaving their prized mounts in the facility’s garage. Presently, there is everything from a race-prepped Mini Cooper to a Ferrari F1/87 Formula 1 machine from 1987.

It was an ideal place to experience the new V105s at their absolute limit. For our test car, we chose the Audi R8, with former Formula 1 pilot Ukyo Katayama behind the wheel. As soon as the “go” signal was given, the all-wheel-drive sports car took off from a standstill like a slingshot, with all four tires biting the tarmac simultaneously. Going into the first sweeper at well over 80 mph, Katayama delicately clipped the apex with minimal steering input. Where it seemed as if he would drift through the corner, Katayama took the quickest driving line.

“It’s really easy to control the car at high speed with this new tire. With other tires, if you slid the car’s rear end out, you don’t know where that slide will end; but with these tires, it’s easy to know because the tires provide constant feedback. And are they sticky! Even when you feel they have exceeded their limits of adhesion, they’re still stuck to the driving surface. Amazing!” he said.

That the V105 displayed noticeably better grip than the V103 was obvious, but how did Yokohama achieve such drastic results? According to the engineers, the difference comes in the form of a myriad of new technology. Among them are a new tread design, which we will address later, and the “Matrix Body Ply” structure, which improves rigidity in the circumferential direction through a double structure that crosses over from the sidewall to the shoulder. This means that if side rigidity is high, the tread and bead can roll in the proper direction, thus creating precise steering response without diminishing ride comfort. It’s easy to see why, through tight chicanes and tricky esses, the R8 remained composed and never once got out of shape.

On the high-speed straights, the V105s showed amazing stability, thanks in part to the “mound profile.” The cross-sectional shape of the new ADVAN Sport is flatter and each block has a slight “R-shape.” The R-shape on the five circumferential ribs is nominally different depending on location from shoulder to center. This profile precisely controls the ground contact pressure of the blocks, improving stability at high speeds by enhancing the tire contact patch.

As Katayama kept lapping, the tires seemed to be getting stronger, hardly losing their adhesion even after a full day on the track. Part of the credit here goes to the high-rigidity rayon carcass material that’s more heat resistant than customary body ply and has minimal effect on carcass properties.

As the test session ended with the Audi R8 running as strong as when the day started, Katayama said the V105s seemed to be made especially for the R8, making the car’s excellent chassis shine brighter than he had ever expected.

“I realize that another manufacturer helped Yokohama develop the V105, but they work on the R8 extremely well. Grip through corners was excellent and traction when braking was phenomenal. It just goes to show how well-balanced V105 are,” he commented.

Now, it was time for us to see how well the new V105s performed on public roads where most V105 customers will find themselves. So it was time to head back to North America to evaluate the V105 on a winding mountain road near Los Angeles, California.

Second Play: North America and the D3 Cadillac ATS

Angeles National Forest, near Los Angeles, California, is home to arguably the most challenging roads in the State of California. It serves as an ideal place to sample and test the touring values of the V105. Our vehicle of choice was the Cadillac ATS, with slight modifications by D3, an aftermarket specialist in Signal Hill, California. D3 installed its custom race suspension with thicker anti-roll bars both front and rear, significantly improving the car’s ability to take corners aggressively. The tires were fitted to 19-inch TSW Interlagos wheels, which made the ATS look ready for a day at the track.

At daybreak, we took to the hills in this elegant sports sedan, which came powered by a turbocharged 2.0-liter inline-4 that produced 272 horsepower. The combination of the rear-drive car’s rigid chassis and the sticky V105s was remarkable, as the car displayed neutral handling through every type of corner the 35-mile road had to offer. The car turned-in with amazing crispness, with no understeer as the front tires gripped the driving surface with tenacity. Through the exit of tight corners, the rear end always stayed put, even when getting aggressive with the throttle pedal. But where the tires’ effectiveness was most noticeable was when approaching blind corners, and you’re forced to brake harder than you want…or risk going over the edge of a cliff. The V105s, when paired with the ATS’s excellent braking system, brought the car to halt in a snap.

While most of these attributes were on display at the race track in the R8, one thing new we noticed was how effective the tires were in the wet. When compared to its predecessor (and competing brands), the level of grip on wet surfaces of the V105s were on an entirely higher level. The car virtually behaved as if it were in the dry, even in deep sections of water. Where other tires would cause the car to understeer heavily through slow corners, the V105 guided the car precisely where it was steered, with good turn-in feel to boot. When the speeds increased, the tires seemed to get better, actually making it hard to get the car sideways on purpose. Some of the credit here can be attributed to the innovative new asymmetrical tread pattern of the V105 that features a larger inside groove area to resist hydroplaning at high speeds. Also, playing a vital role is the new compound of the V105.

The compound of the V105 can be classified into three distinct groups: the filler, which consists of micro silica and a silica- dispersing agent; the polymers, which consists of a polymer highly reactive to silica, a polymer for high wear resistance and a polymer for high wet grip; and orange oil. With increased volume of micro silica, Yokohama used a silica dispersing agent for the first time, helping the micro silica disperse more easily and evenly, further improving the already high wet-grip performance. The combination of polymers do the unthinkable: It enhances wet grip without increasing rolling resistance. And one of the polymers improves the wear resistance of the rubber. The orange oil, which has become a trademark product for Yokohama, improves the tire’s pliability, which in turn helps adhesion. Currently, tires with orange oil technology are supplied to the FIA WTCC, IMSA GT3 Cup Challenge by Yokohamaand other motorsports series, displaying their talents in big-time racing events.

Among the test drivers of our ATS shod with the V105s was Formula Drift star and 2013 Champion, Michael Essa, who tried to wring every bit of performance out of the car and the tires. We found it odd that he wasn’t executing four-wheel drifts through every corner, but instead took a clean-yet-aggressive driving line, like that of a seasoned road racer. When asked why he wasn’t doing what he does best in this sporty car, he said simply: “I tried to drift the car, but these tires have too much grip, so it was very difficult getting the rear end to break loose.”

High praise indeed…and from a professional drifter no less. Now it was time to travel across the Pacific Ocean to test how the V105s fared in a crowded city environment. Our destination was Tokyo, Japan, home to Yokohama Rubber Co. and arguably the world’s most congested roads.

Third Play: Asia and the Lexus GS 350

For our city drive, we chose to mount the V105 on the Lexus GS 350. The exciting Japanese sports sedan comes equipped with a 3.5-liter V-6 with VVT-I (Toyota's valve timing technology) that produces 306 bhp at 6400 rpm and 276 lb.-ft. of torque at 4800. The shifting duties are performed by a 6-speed automatic transmission with a manual mode, and although the hardware is basically carryover from the past model, new features have been added to make the driving experience sportier. But as sporty as the GS350’s specifications are, the rear-drive sedan is a capable touring machine, with a remarkably comfortable cabin that accommodates five people.

Through the crowded city streets of Tokyo’s Asakusa District, the Lexus GS 350 exhibited a silky smooth ride, with the tires and suspension soaking up road irregularities in a very efficient manner. The new matrix body ply structure gives the V105 high side rigidity that provides highly efficient rolling qualities, so the tread and the bead roll in proper positions. This also sharpens the car’s steering response, which was very helpful when weaving through heavy traffic.

It wasn’t until we found ourselves on the Tomei Expressway that we realized how quiet the new V105s were. As the car reached a cruising speed of 130 km/h (about 80 mph), the cabin of the Lexus GS 350 remained eerily silent. Engine noise was just above a whisper, and road noise was virtually non-existent. Some of the credit here goes to the V105’s asymmetrical pitch variation that optimizes pitch on the inside and outside of the tire to achieve both enhanced maneuverability and quietness. Also, Yokohama’s silent sipe technology, which is incorporated into the tread pattern, plays a big role, too. The silent sipe consists of thin slits positioned on the inside of the ribs to suppress external vehicle noise.

After our experience in Europe and North America, we knew that the V105s were very capable when hard driving was the order of the day, but we were quite impressed on how civil these tires could be when the driver just wanted to relax and cruise on the open freeway. The sharp steering response the V105s provided was a welcome trait on both the race track and crowded metropolitan roads. What’s more, the ADVAN Sport tire is more fuel efficient than their predecessor, the V103. Not only has rolling resistance been decreased as mentioned before, the tire weighs 4.6 percent less than the V103s, all while improving stability. True to Yokohama’s motto regarding the ADVAN Sports, these tires were definitely “comfort even at high speed.”

Triple Play

Three different continents on three different driving venues with three different vehicles: It was a fun and educational trip, one that revealed the versatile nature of the new Yokohama ADVAN Sport tires. The Triple Play convinced our testers that Yokohama’s new flagship tire is ideal for driving enthusiasts of all levels in any setting imaginable, and can be called the best road tire in the world.

Yokohama Tire Corporation Launches Updated EXCEED 2.0 Training Program for Dealers

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Yokohama Tire Corporation Launches Updated EXCEED 2.0 Training Program for Dealers

October 22, 2013

FULLERTON, CA. – (Oct. 22, 2013) – Yokohama Tire Corporation (YTC) has released EXCEED 2.0, an updated version of the company’s online dealer training program for YTC products.

“EXCEED 2.0 has been developed in conjunction with feedback from our users,” said Alan Holtschneider, YTC senior manager, marketing communications. “The new version delivers a more streamlined experience that offers added flexibility to meet different training needs.”

The new site builds off YTC’s racing heritage by presenting product lessons through a series of races that “make the training informative and fun,” said Holtschneider.

The structure of EXCEED 2.0 is also designed so users can prioritize training that is most relevant for their market. In addition, credits will be transferred for modules completed on the previous EXCEED version.

Features of the 2.0 version include:

- Improved site navigation with easier access to information.
- Advanced software to track employee training progress.
- Expanded ‘Tireology’ section and new selling skills module.
- Profile page detailing completed or in-progress sections.
- YTC e-STORE reward points for completed training modules.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Launches New Mobile Website

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Yokohama Tire Corporation Launches New Mobile Website

October 21, 2013

FULLERTON, CA. – (Oct. 21, 2013) – Yokohama Tire Corporation (YTC) has launched a new mobile website, bringing a fresh, touch-friendly design to YTC’s online presence.

The site (www.yokohamatire.com) is designed to help consumers quickly access YTC information. Different from the main website, the new design loads automatically on smartphones and is optimized for use on their smaller, touch-sensitive displays.

“People want information quickly and clearly,” said Theresa Palang, YTC manager, public relations and digital marketing. “The innovative design gives our customers streamlined access to what they are looking for from Yokohama.”

According to Palang, features and functions of the mobile website help visitors:

- Search for tires by selecting a driving style, year/make/model and tire attributes important to them.
- Locate the nearest tire dealer with quick access to addresses, phone numbers and maps.
- View Yokohama motorsports coverage, including news, a race calendar and photo gallery.
- Connect easily with Yokohama via Facebook, Twitter and YouTube.
- Call or email a customer service representative straight from the site.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation-Sponsored Driver Michael Essa Captures the Formula Drift Title

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Yokohama Tire Corporation-Sponsored Driver Michael Essa Captures the Formula Drift Title

October 14, 2013

FULLERTON, CA (Oct. 14, 2013) – Yokohama Tire Corporation (YTC)-sponsored Michael Essa is the king of Formula Drift – but it wasn’t easy. Essa, who drives on Yokohama’s newest ultra high-performance ADVAN Neova® AD08 R tires, claimed the 2013 Formula D championship in front of a sellout-crowd during Saturday’s Round 7 “Title Fight” season finale at Irwindale Speedway in Southern California.

Essa entered the final day of competition with a seemingly comfortable15-point lead. It increased with a first-place qualifying effort, but the engine blew on his GSR Autosport E46 BMW M3 during the first competition round and he was unable to compete again. He and his crew had to then nervously wait for hours to see if the point lead would hold up – and it did.

“Gaining the title is amazing,” a jubilant and relieved Essa said afterwards. “I had a big enough points lead to get it done. But I really would have liked to get it done on the track. That’s not necessarily the way we wanted to do it. It was bittersweet, but we still got the win.”

Essa credited the AD08 R tires for helping win the title and two races during the year. “All season long the tires were great. I never had to worry about their grip, which helped give me confidence to push the car on the track to victory.”

“Congratulations to Michael and his GSR Autosport crew,” said Matt Johnson, YTC performance marketing supervisor. “I think I was more worried than they were about winning the championship. It was tough to see the car, which has been so reliable all season, go down with engine problems, but he and the team remained calm and upbeat, the mark of a true champion.

“We at Yokohama are proud our Neova AD08 R tires, which feature a specialized compound to enhance grip. By helping Michael win the championship, it really shows the performance capability that can benefit all enthusiasts around the world. The championship was hard-fought and well deserved.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Activates ‘Autumn Escape’ Promotion

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Yokohama Tire Corporation Activates ‘Autumn Escape’ Promotion

October 14, 2013

FULLERTON, CA. – (Oct. 14, 2013) – Yokohama Tire Corporation (YTC) is helping consumers get ready for fall with a new national mail-in rebate promotion. The “Autumn Escape” campaign, which runs through November 17, offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S®, AVID Ascend®, AVID ENVigor® or AVID ENVigor® ZPS tires.

“With the holidays fast approaching, people are planning to take road trips to visit friends and family,” said Andrew Briggs, Yokohama director, marketing and product planning. “The Autumn Escape promotion is a great opportunity for them to save money and to make sure their vehicles are ready for any inclement weather on the road with a new set of tires.”

The rebate is available at participating Yokohama dealers nationwide, as well as select online retailers. Details of the promotion can be found at www.yokohamatire.com/AutumnEscape

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation-Sponsored Driver Michael Essa Looks to Clinch the Formula Drift Championship on ADVAN Neova® AD08 R Tires in Season Finale

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Yokohama Tire Corporation-Sponsored Driver Michael Essa Looks to Clinch the Formula Drift Championship on ADVAN Neova® AD08 R Tires in Season Finale

October 10, 2013

FULLERTON, CA (Oct. 10, 2013) – Yokohama Tire Corporation (YTC)-sponsored drifting competitor Michael Essa is going for the 2013 Formula Drift championship. Essa, who runs on Yokohama’s newest ultra high-performance ADVAN Neova® AD08 R tires, is in first place heading into the “Round 7 Title Fight” season finale, October 11-12 at Irwindale Speedway in Southern California.

“We’re leading the series by15 points and have a really good chance to win the Formula D championship,” said Essa, who has his GSR Autosport E46 BMW M3 atop the standings thanks to a win in the “Round 6 Showdown” event at Texas Motor Speedway last month. “I’m relying on the Yokohama AD08R’s to once again give me the grip and confidence needed to win, which is what they have been doing throughout the season.”

“Michael and the GSR Autosport team have already won two of six races on the Formula D circuit this year and I know they are going to go for it all in Irwindale,” said Matt Johnson, YTC performance marketing supervisor. “It’s great to have our Neova AD08 Rs tires on a championship-level car. The specialized motorsport-derived compound in the tires provides superior grip thanks, in part, to our orange oil technology.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Hires Robert Harrelson as VP of Human Resources and Administration

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Yokohama Tire Corporation Hires Robert Harrelson as VP of Human Resources and Administration

October 02, 2013

FULLERTON, CA. – (Oct. 2, 2013) – Yokohama Tire Corporation (YTC) has announced the hiring of Robert Harrelson as its new vice president of human resources and administration. With his appointment, Harrelson will be responsible for the integration of human resources strategies, plans and programs across all of YTC’s North American operations. Harrelson replaces Rex Simpson, who retired in September.

Prior to joining YTC, Harrelson was a senior director of human resources for Dr Pepper Snapple Group North America and Mexico. He was also the senior director of human resources-supply chain for United Parcel Service. Harrelson holds a Bachelor’s degree in administration and a Master’s degree in business from Universidad, Complutense, de Madrid in Madrid, Spain.

“Rob brings many years of strategic senior-level leadership in the human resources field,” said Takayuki Hamaya, YTC’s chief operating officer. “That can only serve to strengthen our company further as we recruit and retain talent, and create a highly positive work environment.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Manufacturing Mississippi Holds Groundbreaking Ceremony at New Plant Site

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Yokohama Tire Manufacturing Mississippi Holds Groundbreaking Ceremony at New Plant Site

September 24, 2013

West Point, MS (Sept. 23, 2013) – With great fanfare, newly-formed Yokohama Tire Manufacturing Mississippi (YTMM, a manufacturing subsidiary of Yokohama Tire Corporation) today officially broke ground on its new commercial truck tire manufacturing plant in West Point, Mississippi (149 miles from Jackson, the state capital), which is slated to begin operations in October 2015. The festive event was attended by President and Representative Director of The Yokohama Rubber Co., Ltd., Hikomitsu Noji, Yokohama executives, Mississippi Gov. Phil Bryant, numerous state officials and more than 350 guests.

“This is a great day for Yokohama, Mississippi and the community of West Point,” said YTMM’s President Tadaharu Yamamoto. “As we move forward with construction of our new tire-making facility, I’d like to personally thank Gov. Bryant, his staff and all the people in Mississippi for their support on this incredible endeavor. There’s no question we made the right choice coming to Mississippi with this project.”

Yokohama is making an initial $300 million investment in the facility with approximately 500 jobs expected to be created at first phase. The roughly 1-million-square-foot factory, to be constructed on more than 500 acres of land, will include production, warehousing and operations facilities, and will produce up to one million tires annually.

“Today is a very exciting day as Yokohama prepares to begin construction of its very first U.S. manufacturing facility to be built from the ground up,” said Gov. Bryant. “Just five short months ago, the company announced its plans to locate these operations in West Point, and I am grateful to the Yokohama team and those at the state and local levels for working so quickly to get this project underway. I look forward to visiting again in the near future as we celebrate the grand opening of Yokohama’s tire manufacturing plant and once again prove to the world that Mississippi is a great place for business.”

The groundbreaking ceremony capped an event-filled weekend for Yokohama, where it…

-- Formally introduced Yamamoto as president of YTMM.

-- Discussed its recently-opened operational headquarters in the Thad Cochran Research, Technology and Economic Development Park in Starkville, Mississippi. It houses several business functions, including administrative, human resources, information management and planning.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation-Sponsored Drifting Driver Wins Texas Race and Takes Points Lead on ADVAN Neova® AD08 R Tires

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Yokohama Tire Corporation-Sponsored Drifting Driver Wins Texas Race and Takes Points Lead on ADVAN Neova® AD08 R Tires

September 17, 2013

FULLERTON, CA (Sept. 16, 2013) – Yokohama Tire Corporation (YTC)-sponsored drifting competitor Michael Essa is one race away from winning the series championship after his victory in Formula Drift’s “Round 6 Showdown” event at Texas Motor Speedway in Ft. Worth Saturday night.

Driving on YTC’s newest ultra high-performance tire, the ADVAN Neova® AD08 R, Essa powered his GSR Autosport E46 BMW M3 to victory for his second win of the year. He leads the Pro Championship points chase going into the final competition of the 2013 Formula D season, October 11-12, at Irwindale Speedway in Irwindale, California. This is also Essa’s second podium result in as many races using the AD08 Rs.

“The course was crazy with triple-digit entry speeds,” said Essa, “but we were able to take home the win. The grip of Yokohama’s AD08 R tires is incredible and helped make this an amazing event for us. We are leading the points right now heading into Irwindale and have a shot at the championship. I can’t be happier with the results.”

“Michael’s a tremendous driver and fierce competitor, and it showed in Texas,” said Matt Johnson, YTC performance marketing supervisor. “He and the GSR Autosport team have built a championship-level car that spotlights the performance of our Neova AD08 Rs. The tire features a specialized compound that includes our orange oil technology for enhanced traction and road surface adhesion, plus it uses the best of our race tire compound technology and design.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation to Feature New Mining Tires at Bluefield Coal Show, September 11-13

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Yokohama Tire Corporation to Feature New Mining Tires at Bluefield Coal Show, September 11-13

September 05, 2013

FULLERTON, CA. – (Sept. 5, 2013) – Yokohama Tire Corporation (YTC) is going deep into the heart of coal country to display new mining tires. YTC will exhibit at the Bluefield Coal Show, set for September 11-13 at the Brushfork Armory-Civic Center in Bluefield, West Virginia.

“The Bluefield Coal Show is held every two years and is the top regional show for underground mining in the country,” said Tim Easter, YTC director, OTR sales. “It’s perfect locale to highlight our new mining tires to the coal industry.”

The new tires YTC will have on display include:

-- Y20™: According to Easter, Yokohama’s new 36-ply heavy-duty Y20 39x15x20 is ideal for scoops and coal haulers needing heavy weight carrying capacity in a 39-inch tall tire. “It also allows for the replacement of a 15-inch rim with a heavy-duty 20-inch rim for better durability and extra room around the hub. This promotes cooler running brakes, and better access and torque on the lug bolts.” Easter added the rugged Y20 was developed to take large shuttle cars down to lower levels, enabling access to deeper coal seams while still offering great carrying capacity.

-- Y67™: Easter said the 36-ply tough-tread Y67 44x15x20 is engineered for large shuttle cars, providing greater carrying capacity without having to change rims, and its wide footprint delivers an improved ride and longer tire life.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s ‘Home Team Pride’ Consumer Promotion Kicks-Off with Three NFL Teams

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Yokohama Tire Corporation’s ‘Home Team Pride’ Consumer Promotion Kicks-Off with Three NFL Teams

September 03, 2013

FULLERTON, CA. – (Sept. 3, 2013) – Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” promotion featuring the National Football League’s (NFL) Chicago Bears, New England Patriots and, for the first time, the Indianapolis Colts.

“These teams have some of the largest and most passionate fan bases in the NFL,” said Andrew Briggs, Yokohama director, marketing and product planning. “Plus, they are in strong markets for our dealers – a good reason the ‘Home Team Pride’ promotion is expected to generate excellent foot traffic to our local dealers.”

The promotion runs through October 13 and consists of Colts and Patriots fans receiving a $100 gift card when purchasing a set of four Yokohama tires from participating dealers. The gift card can be used at the Colts Pro Shop at Lucas Oil Stadium (www.coltsproshoponline.com) or at the Patriots ProShop at Gillette Stadium (www.patriotsproshop.com).

For Bears fans, the promotion includes a free, exclusive blue version of the popular Bears ‘Kick Off’ hoodie with the purchase of four Yokohama tires from participating dealers.

In addition to the Bears, Colts and Patriots, Yokohama’s 2013 sports sponsorship roster includes partnerships with Major League Baseball’s Cincinnati Reds, Los Angeles Angels and New York Yankees.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Kicks-Off the 2013 Football Season by Sponsoring Three Teams

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Yokohama Tire Corporation Kicks-Off the 2013 Football Season by Sponsoring Three Teams

August 28, 2013

FULLERTON, CA. – (August 28, 2013) – Yokohama Tire Corporation (YTC) has announced its sponsorship line-up for the 2013 NFL season: the New England Patriots, the Chicago Bears and, for the first time, the Indianapolis Colts. YTC’s affiliation with the Bears is in its second year and in its third with the Patriots.

“The teams we’re sponsoring this season are all champions with passionate fan bases,” said Andrew Briggs, Yokohama director, marketing and product planning. “Each is a strong partnership that will increase awareness of Yokohama in their respective markets and help drive more foot-traffic into the showrooms of our local dealers.”

Yokohama will run media advertising across the team’s television platforms. With the Colts, there will also be a social media component, as well as an interactive booth in the Fan Zone area at their eight home games.

In addition to the Bears, Colts and Patriots, Yokohama’s 2013 sports sponsorship roster includes partnerships with Major League Baseball’s Cincinnati Reds, Los Angeles Angels and New York Yankees.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Sponsors Pebble Beach Concours d’Elegance for 9th Consecutive Year

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Yokohama Tire Corporation Sponsors Pebble Beach Concours d’Elegance for 9th Consecutive Year

August 14, 2013

FULLERTON, CA. – (Aug. 14, 2013) –For the ninth consecutive year, Yokohama Tire Corporation (YTC) is “the official tire” of the Pebble Beach Concours d’Elegance, which takes place Sunday, August 18, along the Pebble Beach Golf Links in central California.

YTC will have a display, which will be open to attendees Saturday and Sunday, located close to the first tee and near one of the highly-trafficked main entrances. Among the highlights:

-- YTC’s ultra high-performance tires, the all-new ADVAN Sport® V105 and the new ADVAN Neova® AD08 R.

-- A sleek, 429-horsepower, 2013 Mercedes-Benz SL550 fitted with ADVAN Sport V105 tires.

-- Two PlayStation® race simulators featuring the soon-to-be-released Gran Turismo 6 (GT6), the latest edition of the highly-popular video game from Sony Computer Entertainment Incorporated. Yokohama is a technical partner which provided data and technical expertise on the development of the race simulation. To date, cumulative sales across the Gran Turismo series developed by Polyphony Digital Inc. have exceeded 70 million units worldwide.

“The Pebble Beach Concours d’Elegance is a premier event and ideal place to promote our flagship ADVAN® brand,” said Alan Holtschneider, Yokohama senior director, marketing communications. “People attending will have access to some of the most prestigious cars and motorcycles in the world and join Yokohama in celebrating this legendary automotive gathering. They can stop by our exhibit to see our new tires plus test their driving skills playing the new GT6. There will be nothing else like it at the Concours.”

Besides the large display, Holtschneider said YTC’s Pebble Beach Concours sponsorship agreement includes name and logo placement on every ticket and lanyard worn by spectators and participants, ad placement in the event program and participation in a number of Concours-related events and activities.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Pebble Beach®, Pebble Beach Golf Links® and Pebble Beach Concours d’Elegance® are trademarks, service marks and trade dress of Pebble Beach Company. All rights reserved

Yokohama Tire Corporation Launches ‘Summer Joyride II’ Promotion

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Yokohama Tire Corporation Launches ‘Summer Joyride II’ Promotion

August 01, 2013

FULLERTON, CA. – (Aug. 1, 2013) – Yokohama Tire Corporation (YTC) is giving consumers and dealers what they want: “Summer Joyride II.” It’s the sequel to YTC’s recent national consumer mail-in rebate tire promotion. Summer Joyride II, which runs through September 1, offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S®, AVID Ascend®, AVID ENVigor®, AVID ENVigor® ZPS, YK580™ or AS530™ tires.

“Since the original promotion was such a big hit with consumers and dealers, we decided a sequel was in order,” said Andrew Briggs, Yokohama director, marketing and product planning. “There’s still time to take that summer road trip, so this is a good opportunity to get a new set of tires and save some money.”

Briggs said the rebate is available at participating Yokohama dealers nationwide and select online retailers. Details of the promotion can be found at http://www.yokohamatire.com/SummerJoyride.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s New ADVAN Neova® AD08 R to Debut at Washington Formula Drift Event, July 19-20

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Yokohama Tire Corporation’s New ADVAN Neova® AD08 R to Debut at Washington Formula Drift Event, July 19-20

July 17, 2013

FULLERTON, CA (July 17, 2013) – Veteran drifting competitor Michael Essa is taking Yokohama Tire Corporation’s (YTC) newest ultra high-performance tire – the ADVAN Neova® AD08 R – for a spin…and then some. The YTC-sponsored driver will debut the AD08 R during the Formula Drift event at the Evergreen Speedway in Monroe, Washington, July 19-20.

Essa, who won Formula Drift’s recent race in Palm Beach, Florida and is currently in third place, will switch-out his regular ADVAN Neova® AD08s on his GSR Autosport E46 BMW M3 for the next-generation version, which went on sale to the public on July 1.

‘The regular AD08s were very fast and offered a lot of grip, but I’ve tested the AD08 Rs and they are even better,” said Essa. “Yokohama’s known for its high-performance tire technology, and the new AD08 Rs should really help me and the team to achieve the best results possible.”

The AD08 R is designed with a specialized compound featuring YTC’s orange oil technology for enhanced traction and road surface adhesion. The compound also includes micro silica and extra carbon to further improve dry grip, and a macromolecule-blended polymer for greater rigidity and resistance to wear.

“The AD08 R uses the best of our race design and technology for improved grip in both wet and dry conditions,” said Matt Johnson, YTC performance marketing supervisor. “I’m looking forward to see what Michael does on the new Neovas. He’s an extremely talented driver, and he and his team have been able to build a very competitive vehicle that really helps demonstrate the performance of our tires.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Announces Selection of Design Firm for Its New Commercial Tire Plant in West Point, MS

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Yokohama Tire Corporation Announces Selection of Design Firm for Its New Commercial Tire Plant in West Point, MS

July 11, 2013

FULLERTON, CA (July 11, 2013) – A little over two months ago, Yokohama Tire Corporation (YTC) announced its plan to build a new commercial tire manufacturing plant in West Point, Mississippi. Today, the company has made public its selection of Kajima Associates/Architects & Engineers, PC (KA/AEPC) of Atlanta, Georgia to design the first phase of the project – a 931,000-square-foot factory that will include production, warehousing and operations facilities.

Yokohama will make an investment of $300 million and create approximately 500 jobs as part of the initial phase. Construction is slated for summer 2013, which when completed in October 2015, will provide the factory with a manufacturing capacity of up to one million tires annually.

“We planned for the project to take on a brisk pace and we are extremely pleased it is progressing as scheduled,” said Thomas Masuguchi, YTC’s senior vice president and chief strategy officer. “The demand for Yokohama’s commercial tire products is outpacing our current production capacity and the faster we move along the plant’s timeline, the faster we can increase our supply to meet our dealer requirements. We are confident that Kajima Associates/Architects & Engineers, PC will provide us with design plans for the factory that are aimed at optimum productivity and efficiency.”

“We are honored to have been selected as the design firm,” said Yoshi Koshiyama, KA/AEPC’s Design Director.

“We look forward to being a partner in translating Yokohama’s strategic vision for their new plant to reality by providing extensive services from Building Information Modeling (BIM) to structural and interior design.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Releases New Version of iPad App for the Truck Tire Industry

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Yokohama Tire Corporation Releases New Version of iPad App for the Truck Tire Industry

July 11, 2013

FULLERTON, CA. – (July 11, 2013) – Yokohama Tire Corporation (YTC) has released a new version (v1.3) of its iPad app for the truck tire industry, the Yokohama Commercial Tire Navigator. It is available on iTunes for free download at https://itunes.apple.com/us/app/yokohama-commercial-tire-navigator/id542098953?mt=8.

The Yokohama Commercial Tire Navigator is designed to help fleet owners and truck operators learn which Yokohama tires are best for various applications and road conditions. It also contains useful tools to aid with maintaining optimum tire pressure and maximizing fuel savings.

“We launched Yokohama’s latest version of the app at the 2013 Mid-America Trucking Show, where we received some great feedback from our customers,” said Alan Holtschneider, YTC senior manager, marketing communications. “Business users will find the app to be very easy to use, loaded with information and entertaining as well.”

Updates and features of the new v1.3 version include:

• YTC’s Inflation Pressure Calculator, a tire maintenance tool that recommends appropriate tire inflation levels to prevent tire damage and tire wear.
• Information and 360-degree tire photography on the new TY517™ ultra wide base drive tire and the new RY407™ ultra wide base trailer tire.

Additional features of the app include:

• A Fuel Savings Calculator, which compares Yokohama’s fuel-efficient tires against the competition.
• Information about YTC’s commercial tire line-up, with 360-degree tire photography, including the Zenvironment® line and the company’s EPA SmartWay-verified tires.
SmartSolution®, Yokohama’s innovative communication platform that is divided into four value propositions: longevity, efficiency, availability and dependability.
• A dealer locator to help drivers find the closest Yokohama dealer while on the go.

“Tires are the third-largest expense for fleets, so we’re glad that our app can provide customers with tools and information to help them with their tire management,” said Holtschneider.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Hires Industry Veteran Andrew Zeisser as Director of OE Sales

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Yokohama Tire Corporation Hires Industry Veteran Andrew Zeisser as Director of OE Sales

July 02, 2013

FULLERTON, CA. – (July 2, 2013) – Yokohama Tire Corporation (YTC) has announced the hiring of Andrew Zeisser as its new director of OE sales.

Zeisser will be responsible for the company’s OE business in North America and will lead YTC’s OE sales, engineering and quality functions. He will be based at YTC’s Detroit, Michigan office.

Prior to joining YTC, Zeisser worked at Hankook Tire America as vice president of OE. He also held various positions at Continental General Tire, including being director of automotive engineering. Zeisser holds a Bachelor of Science degree in chemistry from Cleveland State University, as well as an MBA in management from Case Western Reserve University.

“Andrew is a long-time industry insider with 32 years of experience, many of them in the OE arena,” said Takayuki Hamaya, YTC’s chief operating officer. “He will be a strong, essential asset to Yokohama as we continue to expand our OE programs.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s ADVAN® Legacy Continues with the Launch of Two New Ultra High-Performance Tires

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Yokohama Tire Corporation’s ADVAN® Legacy Continues with the Launch of Two New Ultra High-Performance Tires

July 01, 2013

FULLERTON, CA (July 1, 2013) – Performance enthusiasts are getting a double dose of good news with Yokohama Tire Corporation’s (YTC) announcement of two new additions to its ADVAN® line of ultra high-performance tires: the ADVAN Sport® V105 and ADVAN Neova® AD08 R, which go on sale in the U.S.today.

“The best just got better… and faster,” said Andrew Briggs, Yokohama director, marketing and product planning. “Yokohama is long known for its legendary high-performance technology, and our next-generation ADVAN products, the ADVAN
Sport V105 and ADVAN Neova AD08 R feature race-inspired engineering and design, as well as innovative new compounds that improve wet and dry traction. The results are spectacular.”

Briggs said the V105, developed at Germany’s famous Nürburgring race complex, will ultimately be available in 55 sizes, with 13 sizes initially rolled out at launch. The line-up will range from 17-inch to 20-inch sizes and will be applicable for high-end luxury/performance vehicles, in addition to the Mercedes Benz original equipment fitments that are already available.

The AD08 R, which Briggs says raises the bar of pure performance, will be available in 37 sizes, with 10 sizes initially rolled out at launch, the balance of which is scheduled to become available throughout this summer. The sizes will range from 15-inch to 19-inch and will have fitments for a variety of sport coupes, intended for drivers in search of extreme levels of grip and precision handling.

Both tires are designed with innovative, specialized compounds featuring YTC’s orange oil technology for enhanced traction and road surface adhesion. According to Briggs, the V105 was developed with leading European carmakers to create high levels of both wet and dry grip as well as a comfortable and quiet ride. In addition, technology derived from Yokohama’s motorsports activities across the globe, was incorporated in the construction of the tire to provide high speed stability and further enhance the V105’s handling capabilities.

The newly developed compound and targeted construction for the AD08 R was designed to improve performance in wet and dry conditions, and lower lap times for driving enthusiasts. “The AD08 R is another step in the evolution of the ADVAN Neova product line,” said Briggs “a perennial class leader has just become much better.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Launches ‘Summer Joyride’ Promotion

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Yokohama Tire Corporation Launches ‘Summer Joyride’ Promotion

June 10, 2013

FULLERTON, CA. – (June 10, 2013) – Yokohama Tire Corporation is kicking off summer with a national consumer mail-in rebate promotion. The “Summer Joyride” campaign offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama AVID Ascend®, AVID ENVigor®, AVID ENVigor® ZPS®, S.drive®, YK580 or AS530 tires now through July 7.

“Summer is about vacation and being on the road,” said Andrew Briggs, Yokohama director, marketing and product planning, “and what better way to start in on the fun than by getting some of the best tires on your car and saving money at the same time? Consumers win and our dealers also win as the Summer Joyride promotion should drive additional store traffic. Everyone benefits.”

Briggs said the rebate is available at participating Yokohama dealers nationwide and select online retailers. Details of the promotion can be found at: Yokohamatire.com/SummerJoyride.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s New Subsidiary in Mexico Opens Doors to Long-Term Growth

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Yokohama Tire Corporation’s New Subsidiary in Mexico Opens Doors to Long-Term Growth

May 31, 2013

FULLERTON, CA (May 31, 2013) –Yokohama Tire Corporation’s (YTC) new subsidiary, Yokohama Tire Mexico (YTMX), officially began importing consumer, commercial and off-the-road (OTR) tires in Mexico on May 1. Incorporated in Silao, Guanajuato, Mexico, YTMX is squarely positioned to give YTC long-term strategic advantages. In this Q&A, YTMX’s President, Gary Nash, discusses what those advantages are, the long-term vision for the company and the positive impact dealers can expect.

Question: What was the reason to finally put a stake in the ground in Mexico and establish a subsidiary?

Nash: It’s the fastest-growing market in North America. It’s the fifth largest country, 12th largest economy in the world and has the second highest GDP in Latin America. It has the largest bus fleet globally, the eighth largest truck population and
the seventh largest truck market. Overall, it offers more potential growth than the U.S. in all three tire categories.

Plus, with YTMX, we have become the importer of record. This means we can build up inventory, warehouse them locally and deliver them directly to our dealers. For Yokohama, this creates a much higher business efficiency and increased cost control. For the dealers, YTMX means increased responsiveness to their needs. It’s a win for both sides of the table.

Question: What is YTC’s history in Mexico and what is the strategic plan going forward?

Gary Nash: In 2008 we were chosen by our parent company, YRC (The Yokohama Rubber Co., Ltd.), to take over the distribution of Yokohama products in Mexico. Since 2009, we’ve been signing quite a few reputable dealers throughout the country. YTMX is the extension of our ongoing efforts to grow our presence there.

Our strategic plan includes setting up a full-fledged sales, marketing and distribution operation. We’ll start by establishing a corporate office where we will hire a general manager locally, sales manager and others who will be supported by the YTC headquarters in the U.S. until we can get fully staffed.

On May 1, YTMX officially began importing in Mexico and billing our dealers in pesos.

Question: Will the U.S. sales team be selling to Mexico or will there be a team in Mexico?

Nash: Our U.S. staff is serving as advisors who will educate and train. We currently have John Cooney, the YTC director who’s been working on Mexico. He and I will supervise the hiring of key personnel.

YTC’s Percy Cottle will have a consumer/commercial zone manager role, and Joe Garcia will oversee all of OTR for Mexico and we’ll be launching recruitment efforts to put the proper sales and support staff in place in Mexico.

Personally, I’ve been selling tires in Mexico since 1980 when I was with another company. The people of Mexico have a desire to buy a good product and have it serviced. I was amazed there was no one down there offering these aftermarket services.

When I came to Yokohama, it was the first time I had the authority to go into Mexico and actually develop relationships. I have a lot of friends in Mexico today calling and saying, ‘Hey, we want to be a dealer.’ We have a wide range of choices for dealers and what we want to do is find the ones who are going to support the customer.

If you read about how to do business in Mexico, the first thing you have to make sure is that people have confidence in your company. One of my strengths has always been that people have confidence in me and my integrity, so that’s what I’ll bring to the YTMX subsidiary.

Question: Since you’re based in Fullerton, California, how much traveling to Mexico will you do?

Nash: My plan is to be president of YTMX and executive advisor to the OTR group in the U.S. I don’t want to give up my passion for off-the-road tires so I’ll be committing time to be both in the U.S. and Mexico.

Question: Is the distribution system in Mexico similar to the U.S.? What have been the challenges getting the new subsidiary rolling?

Nash: There haven’t been many challenges at all. We have had to set up systems to accommodate business processes and transactions, but we have been working on those for years. In fact, because we were already doing business in Mexico even before the subsidiary, we have gained market experience that’s made setting up YTMX that much easier.

Question: How do you plan to distribute the tires? Is it through a distributor or will you allow both distributor and retailer to buy from YTMX?

Nash: We prefer to distribute the products through the independent dealer, but can sell to the distributors.

Question: When it comes to dealers, is your strategy going to be quality versus quantity?

Nash: We will look for dealers who also provide service to the end-user. That is, dealers who are going to fit the tire on the vehicle. The dealers in Mexico we’ve been working with feel like we’re one of the few manufacturers who really wants to partner with them. That’s why we’ve been successful so far: we’re partnering with a lot of dealers.

Question: Which market in Mexico – commercial, consumer or OTR – looks more promising for Yokohama in the near future?

Nash: Because Mexico has many mine sites and lots of natural resources, we’ve done extremely well in the OTR segment by selling giant earthmoving tires. However, I also see a great future for our commercial truck tire line-up, and consumers in Mexico like high-performance products. In short, we’ve got the tires people in Mexico want and are buying, so now we’re going to establish new dealers who can sell and service the products for us.

Question: What does YTMX do for Yokohama’s presence in the OE market in Mexico?

Nash: It’s going to give us the ability to improve supply directly to the OEMs and to improve service to the end consumer. We currently supply tires to OE factories in Mexico from our U.S. company. In the future, we plan to supply those factories from YTMX. We also work closely with the service divisions of car manufacturers in Mexico such as Chrysler. Anyone who has purchased a vehicle in Mexico with Yokohama tires on it is now going to have more reliable places to find and replace a tire.

Question: So you’ll ship OE tires to YTMX?

Nash: Initially, we will focus on OE replacement tires to make sure customers that purchase a new vehicle equipped with Yokohama tires receive good service and can find replacement tires as needed.

Question: Is Yokohama planning to produce tires in Mexico?

Nash: There will be no manufacturing in Mexico at this time. Everything else in the supply chain will function just like YTC in the U.S.

Question: So you’ll source tires from YTC’s plant in Salem, Virginia, as well as from Japan and other overseas facilities?

Nash: Correct. We will support our dealer network with whatever is necessary to grow their business in Mexico.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin

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Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin

May 28, 2013

FULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. The co-drivers discuss working together, the challenges of the Trophy Truck division and race – as well as tire – strategy.

Heidi is a four-time SCORE Class champion who is married to Desert Assassins teammate and veteran off-roader Cameron Steele. Jessica, also a SCORE champion, but new to the Desert Assassins team, is part of the famous off-road racing McMillin family. Both drivers are racing in the Trophy Truck class for the first time and competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires mounted on their 800-horsepower Geiser Brothers truck.

Question: How important is team chemistry in off-road racing?

Jessica McMillin: It’s not so much chemistry as it is being able to rely on each other, be comfortable with one another and trust that your partner is going to get you to the finish line. That’s both of our goals.

Question: This will be your second race together. How long does it take to develop that trust?

Heidi Steele: After the first race at San Felipe in March, my level of trust with Jessica went up even higher. The McMillin and the Steele families have a long off-road history of never surrendering, never giving up and always getting to the finish line.

Jess and I have a solid foundation. We’ve learned a lot after one race together, and I know my confidence was boosted. Jessica’s was probably depleted….

JM: (Laughing) Not at all. I’ve always respected Heidi as a racer and even more so outside of the sport. I started building trust with her before we were even racing together.

Question: What’s the biggest challenge racing in the Baja 500?

JM: It’s a new course this year, so the biggest challenge is getting to know it. The biggest asset when you’re racing is knowing the terrain.

HS: I think it’s everything – the course is challenging and the competition is fierce.

Question: What kind of pre-race strategy do you discuss? How do you decide who’s going to drive first?

JM: We go over the course and ultimately it’s up to Heidi on what she wants to do. I think for the Baja 500 she’s going to start and I’ll finish.

HS: It’s funny, because I wanted to start the last race, but when we got the course map, we just thought, ‘Oh, it’s probably better if we reversed our initial thinking – Jessica starts and I finish.’ We’re going pre-running at Baja, we’ll take a look at the course map and strategize about what makes sense the most.

Question: For a driver, what’s the difference between starting and finishing?

JM: For me, I’m always used to finishing the race. Starting for the first time in a Trophy Truck at San Felipe was a different experience for me. I wanted to make sure that I kept up with the momentum of the race. I did and now I love that part of racing. I always felt that most of the crowd would be cheering when you finish, but when I started the race, the crowd was chanting my name and it was the coolest experience ever.

HS: For most of my racing, I’ve started. One thing that I’ve been good at is keeping the truck together and it’s not always easy to do. You have the adrenaline, the crowd and everyone’s really close together so there’s a lot of dust. You want to be careful not to make any mistakes when you’re starting because if you do, chances are the mistakes will cost you either by setting you back or taking you out of the race.

Whoever starts has to go for it…and hold back, because you want to make sure you get the truck all the way to the finish.

Question: After one race, are you comfortable driving a Trophy Truck?

HS: I’m definitely more comfortable in it, and I think Jessica is too. Once we get pre-running, I think that level of comfort will rise even more. It’s both new and challenging to us that it’s exciting and a little nerve-wracking at the same time.

JM: It always takes a couple of laps to get used to the truck again, but to me, Trophy Trucks are the most comfortable vehicle I’ve ever been in. I feel at home driving it. I love it.

Question: How competitive is the Trophy Truck division?

HS: At San Felipe there were 36 trucks compared to between 8 and 12 when I was racing in Class 6.There are definitely more trucks and very competitive drivers out there.

Question: Tires are obviously a major component in off-road racing. Do you come up with a pre-race tire strategy for your Yokohama Geolandars?

JM: Absolutely, a tire strategy is critically important but it’s part of a larger overall pit strategy.

HS: When it comes to tire strategy, we take into account miles, the terrain – whether it’s rocky or not – and where there are good pit spots to stop. So it varies based on the logistics of the race course and where our pit crew’s going to be.

Question: Heidi, you’re now racing on different Yokohama tires, going from off-the-shelf Geolandar M/T+® tires to the 40-inch Geolandar A/T-S Rs. How do you feel about the new tires?

HS: The MT+ tires were the perfect tire companion when I was competing in Class 6. Now that I’m racing in the Trophy Truck division and looking to tame the Baja 500 course, I look forward to the powerful, all-terrain performance of the A/T-S Rs. I feel very confident in them.

Question: Is your main goal to win the Baja 500 or beat your husband Cameron?

HS: Oh, beat Cameron for sure.

Question: And Jessica, you’re her partner in crime on this?

JM: I am, always.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Fans can Score with Yokohama Tire Corporation’s New Baseball Promotions

News Room

Fans can Score with Yokohama Tire Corporation’s New Baseball Promotions

May 22, 2013

FULLERTON, CA (May 22, 2013) – Professional sports promotions have, in the past, been very, very good to Yokohama Tire Corporation (YTC) and its dealers. This season, the Fullerton, California-based tire maker is pitching another masterpiece: free Cincinnati Reds jerseys and a “VIP Experience” with the New York Yankees. The two promotions, according to Alan Holtschneider, YTC manager, advertising, promotions and events, run through July 7.

The Reds’ “Home Team Pride” promotion provides consumers with a free, official replica team jersey when purchasing four Yokohama tires from participating retailers. “This is our first time partnering with the Reds,” said Holtschneider, “and we think the redemption rate will be very strong for our dealers. The Reds won the National League Central division last year, are playing well this season and have a strong fan base.” To locate participating retailers, consumers can log on at: http://www.yokohamatire.com/dealer_search/ and enter their zip code.

Yokohama’s agreement with the Reds includes signage (behind first base), as well as pre-game, post-game and in-game spots on the Reds Radio Network throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard.

YTC has been a New York Yankees sponsor for two seasons. This year, Yokohama is conducting a consumer sweepstakes promotion with the 27-time World Champions. “It’s the ultimate New York Yankees fan’s dream,” said Holtschneider.

“The winner and three guests will get a chance to watch the iconic team on the field during batting practice, take in the game from Field MVP seats and receive a limited-edition New York Yankees gift bag.”
The sweepstakes is open to residents of New York, New Jersey, Pennsylvania and Connecticut, who can either text STS2WIN to 89269 or log on to Yankees.com/STSVIP to enter.

YTC’s New York Yankees sponsorship also includes signage on the bleacher wall in left field at Yankee Stadium.

In addition to the Reds and New York Yankees, Yokohama’s 2013 baseball sponsorships includes a deal with the Los Angeles Angels.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Announces Three Corporate Promotions

News Room

Yokohama Tire Corporation Announces Three Corporate Promotions

May 02, 2013

FULLERTON, CA (May 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced three promotions in the organization, effective May 1.

-- Tom Masuguchi: from vice president and chief accounting officer to senior vice president, chief strategy officer and deputy chief financial officer. “As chief strategy officer, Tom will assist me in overseeing the day-to-day execution of our overall strategic vision,” said Hamaya. “He will work closely with various areas within Yokohama to make certain we are focused on the proper goals and initiatives, as well as ensuring effective communication between the different groups within the company. Tom will also be responsible for YTC’s information technology department.”

-- Jeremy Kahrs: from director, corporate planning and OE sales to senior director, supply chain, logistics, corporate planning and OE sales. Kahrs’s responsibilities include YTC’s operational logistics such as transportation, distribution centers and all supply chain functions, including forecasting, production planning and finished goods inventory optimization.

Alan Easome: from senior director of operations to senior director, new plant development. In his new role, Easome will jointly oversee YTC’s new commercial tire plant in Mississippi with YTC’s parent company, The Yokohama Rubber Co. Ltd. As the new plant evolves, Easome will transition the areas of logistics and supply chain to Jeremy Kahrs over the next several months.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID® Ascend™ – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation to Build Commercial Tire Plant in Mississippi