Yokohama

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Yokohama’s New Commercial Tire Plant in Mississippi is “Right on Schedule”

March 25, 2015

SANTA ANA, CA. – (March 25, 2015) – Ready. Set. Roll. That is correct, Yokohama Tire Manufacturing Mississippi, LLC’s (YTMM) new commercial tire plant in West Point, Mississippi, is nearing completion. The roughly one-million-square-foot factory is on target to begin production in October 2015, with many of its key milestones involving construction, equipment installation and job recruitment achieved on schedule.

“We’ve come a long way since we broke ground in September 2013,” said Alan Easome, Yokohama Corporation of North America (YCNA) senior director, new plant development. “We outlined an aggressive plan to have a plant come on line in under 24 months, and now we are that much closer to serving our customers with expanded production capacity right here in the U.S.”

Among the milestones achieved are:

--Opening of Yokohama Boulevard, a $20 million, four-mile road that will serve as a major thoroughfare in moving materials and products to and from the plant.

--Substantial completion of the main production building.

--Installation of equipment, with manufacturing processes, such as rubber mixing, initiated for testing purposes.

--Recruitment of 170 employees to date. By the end of 2015, nearly 300 of the 500 jobs projected are expected to be filled.

Yokohama has invested an initial $300 million in the facility in what is considered Phase One of the plant. It will be constructed on more than 500 acres of land, which in addition to production, will include warehousing and operations facilities, and will produce up to one million tires annually.

Yokohama Tire Corporation (YTC) and Yokohama Tire Manufacturing Mississippi, LLC (YTMM) are part of Yokohama Corporation of North America (YCNA), a wholly-owned subsidiary of Tokyo, Japan-based The Yokohama Rubber Co., Ltd. (YRC), a global manufacturing and sales company of premium tires since 1917. YCNA oversees all Yokohama-related operations in North America, including sales and marketing, manufacturing, technical development, long-term corporate planning and investment. YTC services an extensive sales network throughout the U.S., and is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car,
commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire


Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation to Hold $5K Vacation Giveaway Contest at Mid-America Trucking Show

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Yokohama Tire Corporation to Hold $5K Vacation Giveaway Contest at Mid-America Trucking Show

March 23, 2015

SANTA ANA, CA (March 23, 2015) – Mid-America Trucking Show (MATS) attendees will have a chance to win great prizes – including a $5,000 vacation giveaway and iPad® Air tablets – at Yokohama Tire Corporation’s (YTC) newly designed booth (14124) at the Kentucky Exposition Center in Louisville, Kentucky, March 26-28.

In order to enter the vacation giveaway, MATS visitors must stop by YTC’s booth to have their badge scanned and entered in a ballot box. The drawing will be held Saturday, March 28, at noon. The winner need not be present to be awarded a $5,000 travel gift certificate, good for any vacation of their choice.

YTC will also be giving away three iPad Air tablets – one each day – during MATS in a fun “selfie” contest. “This year, we’re encouraging MATS participants to get social by entering in our selfie contest via Instagram or Twitter,” said Rick Phillips, YTC vice president of sales. “Come by and pick up a Yokohama trucker hat and post a selfie with the hashtag #IAMYokohama and you’ll be eligible to win an iPad Air.”

Winners will be announced at 4 p.m. on March 26-27, and at 1:30 p.m. on March 28.

“Our booth truly will be ‘buzz central’ at the show,” said Phillips. “Besides the contests, attendees can see all of our SmartWay®-verified low rolling resistance tires, including the 101ZL™ Spec-2 and 709ZL™, as well as hear about the latest developments from our new commercial tire plant in Mississippi. It’ll be a very exciting show.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Announces Three-Year Cause Marketing Partnership with KaBOOM!

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Yokohama Tire Corporation Announces Three-Year Cause Marketing Partnership with KaBOOM!

March 19, 2015

SANTA ANA, CA. – (March 19, 2015) – Expanding on an initial partnership announced in late 2014, Yokohama Tire Corporation (YTC) has inked a three-year multichannel partnership with KaBOOM! to include cause marketing campaigns, playground builds and annual title sponsorships. KaBOOM! is the national non-profit organization dedicated to ensuring all children get the balanced and active play they need to thrive and as such, was named by Yokohama as the charity recipient of the Yokohama Tire LPGA Classic in 2014. All proceeds from the annual tournament have been earmarked to fund KaBOOM! efforts to provide children with active play so they can grow into successful adults.

“We want to build on the momentum we created last year,” said Alan Holtschneider, YTC director, marketing. “We are close to finalizing plans for the first playground site to be built this year, with additional ones to be named in the future.”

Holtschneider added, “Yokohama is pleased to support social causes that address critical issues and produce positive impact. Only one in four children in the U.S. get the required 60 minutes of daily physical activity they need to become healthy and fit. We are proud to be partners with KaBOOM! in activating a solution to the problem.”

Through this partnership, Yokohama’s initiatives will help put kids first and provide them play opportunities that will ensure they grow up to become healthy and productive adults.

“It’s great to have a committed, active partner such as Yokohama onboard,” said Sally McConnell, chief revenue and marketing officer at KaBOOM! “Thanks to this partnership, we are moving one step closer to our bold goal of bringing balanced and active play into the lives of all children.”

About Yokohama

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to bringing balanced and active play into the daily lives of all kids, particularly those growing up in poverty in America. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy lives and communities. To learn why #playmatters: visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.

Yokohama Tire Corporation Shifts 2015 Motorsports Programs into High Gear

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Yokohama Tire Corporation Shifts 2015 Motorsports Programs into High Gear

March 17, 2015

SANTA ANA, CA (March 17, 2015) – Producing tires for a wide variety of racing disciplines – Red Bull Global Rallycross, sports car and off-road – Yokohama Tire Corporation’s (YTC) 2015 motorsports season is ready to roll.

“Yokohama prides itself on the breadth of our racing program and how it pushes our tire development,” said Duane Sampson, YTC manager, motorsports. “Our tires have to handle everything from road courses like Road America in Wisconsin to the rocky terrain of Baja, California to the rallycross course in Barbados.”

For the full 2015 Yokohama motorsports calendar, go to http://www.yokohamatire.com/calendar_main/. Yokohama’s racing slate includes:

Red Bull Global Rallycross

YTC enters its second year as the exclusive tire supplier of the Red Bull Global Rallycross (RBGRC), with the series expanding in 2015 from 10 races to 12. RBGRC combines the best elements of rally, stadium, circuit and off-road racing, lending itself to harrowing stunts and wheel-to-wheel competition. Cars in the series are heavily modified from their street-going counterparts, packed with all-wheel drive, 600 horsepower and Yokohama ADVAN® race tires. Star drivers include 2014 champion Joni Wiman, Tanner Foust, Scott Speed, Bucky Lasek, Travis Pastrana and Nelson Piquet Jr.

“The ADVAN tire we supply for RBGRC is a good example of our motorsport tire technology,” said Sampson. “Prior to Yokohama’s involvement, RBGRC ran bias-ply tires. Yokohama has since engineered a radial slick that could handle the rigors of extreme conditions that exist in the exciting racing format.”

The series starts May 31 in Tampa/St. Petersburg, Florida.

Porsche GT3 Cup Challenge USA by Yokohama

Covering eight venues with 16 rounds, Porsche GT3 Cup Challenge USA by Yokohama is the largest single-make Porsche series in the world. It features two classes of vehicles that race on YTC’s orange oil-infused racing slick, the ADVAN® ENV-R2™.

Porsche GT3 Cup enters its seventh consecutive season with Yokohama as its exclusive tire supplier. Semi-professional and up-and-coming drivers compete in two car classes, Platinum and Gold. The drivers will compete on some of the best tracks in the U.S., including Circuit of the Americas, Mazda Raceway at Laguna Seca and NOLA Motorsports Park, a new venue near New Orleans, Louisiana, that has been added this season.

The racing heats up March 18-20 at Sebring.

Off-Road Racing: SCORE & BITD

Coming off a third-place finish in the SCORE Trophy Truck division at last year’s Baja 1000, Cameron Steele and his Desert Assassins team return under Yokohama sponsorship for 2015.

Steele, a two-time SCORE Person of the Year, runs race-engineered 40-inch GEOLANDAR A/T-S® R tires mounted on his 800-horsepower No. 16 Geiser Brothers Trophy Truck. The tires are designed to endure some of the world’s harshest terrains at speeds in excess of 120 mph. For 2015, the team will focus on the major desert off-road races in North America, including the SCORE Baja 500, SCORE Baja 1000, and the Best in the Desert’s Vegas to Reno.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Commercial Tire Market Overview with Yokohama Tire Corporation’s Rick Phillips

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Commercial Tire Market Overview with Yokohama Tire Corporation’s Rick Phillips

March 16, 2015

SANTA ANA, CA (March 16, 2015) – Thanks to a surging economy, the commercial tire market is on a roll. With a new commercial tire plant opening in Mississippi in October, Yokohama Tire Corporation (YTC) is poised to increase market share. Rick Phillips, vice president of sales, explains current market developments and how they will affect the industry.

Question: The commercial tire market was up last year. Why?

Rick Phillips: In 2014, the market was up eight to 10 percent over 2013. It all starts with the economy. The stock market is doing well, which has led to increased consumer confidence and spending. When consumers buy things, they get moved by truck, and that’s good for our industry. We’re definitely back to pre-recession levels.

Question: What improved sectors of the economy have most impacted the trucking industry?

Phillips: Manufacturing in the U.S. is now more attractive, which is good because products get hauled more. Housing has also been on the upswing. Any time somebody buys a house, they purchase many things that go with it, and that spurs spending. General road construction, fracking and oil drilling have increased, too.

Question: When the economy is rolling, do OEM truck sales go up?

Phillips: OEM sales is one of the indicators for market strength. If you’re a trucking company, the only reason you would buy a truck is to move freight.
Right now, OEM sales, especially Class 8, are close to all-time highs. The North American fleet of Class 8 trucks is seven- to eight-years old on average. It should be below six-years old to lower maintenance costs.

Question: Will the commercial tire market be able to sustain eight- to 10-percent annual growth?

Phillips: It’s difficult to keep growing at that pace, so it might slow some. But 2015 still looks good for the industry and Yokohama.

Question: What are some of the hot topics that will affect the industry and Yokohama?

Phillips: Government regulations will play a big role this year, and fleets everywhere are dealing with a huge driver shortage problem. Some fleets are not buying the equipment they want because they don’t have enough drivers.

Question: What is the biggest change you’ve seen in the market the last five years?

Phillips: It’s the continued chase of more fuel-efficient products and trying to reduce greenhouse gases. The challenge is trying to achieve a lower rolling resistance without sacrificing tire life. It’s tough because if you make the tread shallower it is more fuel efficient but the tire also wears out quicker.

Question: What opportunities exist for tire technology development?

Phillips: There are several different ways to make tires more fuel-efficient. You can simply take rubber off the tread and/or change the rubber compound. There are certain things you can do with the casing construction that makes it roll over easier. We have some innovative things we do with curing the tire with regards to length of time and the temperature at which we cure it. The biggest challenge is trying to stay ahead of the technology curve. You want a tire that's fuel-efficient, lasts a long time and is going to be retreadable. A good example of fuel-efficient tire technology is our 703ZL™ drive tire. It’s 32/32nds – the deepest drive tire on the road, and it’s also the deepest SmartWay®-verified drive tire in the world.

Question: How is Yokohama staying ahead of this technology curve?

Phillips: We have R&D departments and test facilities all over the world. It's just engineers looking at anything and everything possible. The U.S. is a very complicated, competitive market compared to other markets in the world. There's a lot of competition, which ultimately is good for the fleet because they’re presented with multiple options. Without competition, you probably wouldn't see the tires that have been developed and the technology used.

Question: How do tires affect a fleet’s costs?

Phillips: Tires are usually the second-largest expense for a fleet behind fuel. We work with fleets to help them set up good, proactive tire maintenance programs. If they catch problems in the yard, that eliminates the costs of the truck sitting on the side of the road. We work with our dealers to help fleets lower their costs through tires.

Question: How does Yokohama educate fleets with its maintenance program?

Phillips: Every fleet has a different level of needs. Usually, they're looking for really small incremental gains that can make a big difference in the bottom line. It could be with alignments, balance, air pressure or the tread designs they’re running. There are a lot of variables that we have to evaluate to help them close the gaps.

Question: What other issues do fleets and independent truckers face?

Phillips: A new challenge is being compliant with all the recent government regulations. Trucking is a very competitive business with razor-thin margins. It’s all about delivering freight at the lowest cost and as efficiently as possible.

Question: How are low-cost, offshore competitors affecting the U.S. market?

Phillips: There’s a lot of the lower-priced, third-tier product in the market that looks like first-tier product, but doesn’t perform like it. The challenge with fleets is convincing them. One of the problems with these tires is they're not very consistent, especially when it comes to retreading. One batch is fine and retread well, but the next isn’t. To come up with a consistent product that's going to perform the same every time is not easy for many of these companies. Yokohama chooses to take the quality route. We invest in our equipment and technology to make sure we produce a consistent, quality product.

Question: What trend have you seen developing in the commercial tire industry?

Phillips: There's a big shift in regional products due to the increase in intermodal business. There are short freight trips at the front and back ends of a rail haul. A product goes from a truck haul to a rail car to a truck, as opposed to one truck taking it across the country. There's a big demand for shorter-distance and higher scrub tires right now, so we’re building better products to fit that niche.

Question: What’s the latest update on the new Mississippi (YTMM) factory?

Phillips: The construction on the plant, installation of machineries and equipment and planned recruitment for the required jobs are all near completion. We’re on target to roll out the first pre-production tire in May and mass production will start in October. Volume will be low at first, accelerate, then really ramp up in 2016.

Question: Where do you see growth opportunity coming?

Phillips: We’re going to target national fleets and increase our penetration. We have a very good truck stop network that we're going to keep growing. Our OEM presence is also going to grow a lot. And we have the best Servicing Dealer Network in the industry….bar none.

Question: How is the new Western Region Distribution Center in Chino, California, going to benefit Yokohama and its dealers?

Phillips: It’s almost double the square footage of what we had, and it's going to make us more efficient in distributing tires. The new software helps us forecast our sales better, which drives better production orders and puts the tires in the right warehouses. Our customers can expect to get inventory much faster thanks to tires being made at the Mississippi plant and because of the new DC’s warehouse management system.

Question: When YTMM is completely operational, how much of YTC’s product mix will come from Mississippi versus a plant outside the U.S.?

Phillips: By the time Mississippi is running, about 60 percent of the truck tires will come from the plant. We're already talking about bringing on Phase Two, which will produce an extra million tires a year.

Question: What new products have you launched lately?

Phillips: We have three new tires currently on sale: the MY627W™ Spec-2, the 101ZL™ Spec-2 and the 709ZL™. The MY627W Spec-2 is our all-position waste tire – very durable, with sturdy casing and a cut- and chip-resistant tread compound. The Spec-2 means we’ve reworked it to where it accepts the wider retreads. Best of all, it has a six-year warranty with unlimited retreading – best in the industry.

The 709ZL is a fuel-efficient, shallow drive tire. We launched the 295/75/22.5 at Mid-America Trucking Show last year and now have three new sizes: 11R/22.5, 11/24.5 and 285/75/24.5. It’s for over-the-road, high-speed, long-haul – a demanding and growing industry segment. It also has a very retreadable casing.

The 101ZL Spec-2 is an improvement of our 101ZL™ – absolutely one of the best steer tires on the market. We’ve made some enhancements on it to give it a flatter footprint and increase the elongation in the rubber compound. It reduces cuts, chips and tears and still delivers long mileage with smooth even wear. We're also adding 16-ply tires in three sizes. The 295/75/22.5 16-ply has a 7,100 pound capacity, which is better than the 6,600 pounds the standard 16-ply (or load range H) features.

Question: Is Yokohama rolling out any other new commercial truck tires in 2015?

Phillips: We do have some more products on the drawing board: a new super-regional product, some more ultra-wide base products and an open-shoulder drive tire.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

YTC’s Full Line of SmartWay®-Verified Tires on Display at Mid-America Trucking Show, March 26-28

News Room

YTC’s Full Line of SmartWay®-Verified Tires on Display at Mid-America Trucking Show, March 26-28

March 10, 2015

SANTA ANA, CA (March 10, 2015) – Yokohama Tire Corporation (YTC) has always produced products that have a positive impact on a fleet’s bottom line by delivering superior performance and fuel efficiency. At the upcoming Mid-America Trucking Show (MATS), March 26-28, at the Kentucky Exposition Center in Louisville, Kentucky, YTC’s SmartWay®-verified low rolling resistance tires will be highlighted in booth 14124. They include ultra wide base (UWB), drive, trailer and steer/all-position tires.

“Yokohama’s been a big proponent of the U.S. Environmental Protection Agency’s (EPA) SmartWay program for many years,” said Rick Phillips, YTC vice president of sales, consumer, commercial and OTR. “Our SmartWay-verified tires have all met the program’s stringent, verified low rolling resistance criteria because they run cooler and help reduce fuel consumption, which cuts costs to fleets and benefits the environment.”

YTC’s SmartWay-verified tires that will be on display are:

Ultra Wide Base Tires:

902L™ UWB: A long-haul/regional ultra wide base drive tire that delivers superior traction and high mileage. Its tread design makes a real difference in extreme driving conditions, such as in snow and ice. Available in size 445/50R22.5.

TY517™ UWB: Ultra wide base drive tire that delivers outstanding traction, long, even wear, extraordinary durability and increased retreadability. Available in size 445/50R22.5

Drive Tires:

703ZL™: Drive tire was the first produced using Yokohama’s Zenvironment® technology, which produces products that are more fuel efficient and help protect the environment. It features the deepest tread in the industry at one full inch – with the lowest rolling resistance in its category. Available in sizes 295/75R22.5, 11R22.5, 285/75R24.5 and 11R24.5.

709ZL™: Drive tire features Zenvironment technology, which combines the latest breakthroughs in casing design, rubber compounding and tread design. Available in sizes 295/75R22.5, 11R22.5, 285/75R24.5 and 11R24.5.

TY517MC2™: Ultra-fuel efficient line-haul drive tire delivers exceptional traction, long even wear, superior durability and outstanding low rolling resistance. Available in sizes 295/75R22.5, 11R22.5, 285/75R24.5 and 11R24.5.

Trailer Tires:

RY407™ UWB: Ultra wide base trailer tire features an ultra-low profile that offers excellent fuel efficiency and vastly increased treadlife, adding up to increased payloads. Available in size 445/50R22.5.

RY587™: All-position trailer tire features a combination of long, even original tread mileage, lower fuel consumption, outstanding durability and trouble-free operation. Available in sizes 295/75R22.5, 11R22.5, 285/75R24.5 and 11R24.5.
Steer Tires:

101ZL™ Spec-2: YTC’s next-generation long-haul steer tire features an advanced tread compound, improved casing design and even better retreadability, making it one of the most durable long-haul tires one the road. Available in sizes 295/75R22.5, 11R22.5, 285/75R24.5 and 11R24.5.

RY023™: Durability and high-performance under tough, regional haul and urban conditions are the hallmarks of this all-position tire. It features a tough band of additional rubber that protects the sidewall from scrubbing damage caused by curbing. Available in sizes 215/75R17.5, 235/75R17.5, 225/75R19.5, 245/75R19.5, 265/75R19.5, 285/75R19.5, 255/70R22.5, 295/75R22.5, 11R22.5, 285/75R24.5 and 11R24.5.

RY617™: High value, all-position steer tire delivers long, even wear, enhanced wet traction and durability. Available in sizes 295/75R22.5, 11R22.5, 285/75R24.5 and 11R24.5

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s New Crossover Tire, the GEOLANDAR G055™, is Now on Sale

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Yokohama Tire Corporation’s New Crossover Tire, the GEOLANDAR G055™, is Now on Sale

March 05, 2015

SANTA ANA, CA (March 5, 2015) – Yokohama Tire Corporation’s (YTC) GEOLANDAR® line – known for toughing out off-road races and providing outstanding on-road handling, has added a new tire to its lineup: the GEOLANDAR G055™ crossover all-season tire. The tire, now on sale in the U.S. and Canada, is initially available in 19 sizes, from 16 to 20 inches and in H- and V-speed ratings.

“The crossover tire market is a fast-growing segment, and the G055 is a perfect fit because it’s engineered specifically for those vehicles, as well as for a wide range of weather conditions,” said Fred Koplin, YTC, senior director, marketing. “

Koplin said the GEOLANDAR G055 features all-season performance and extended treadlife, which can be credited to Yokohama’s advanced orange oil technology. “The G055 provides more performance and comfort for consumers, and is a welcomed addition to our popular GEOLANDAR line.”

Benefits of the GEOLANDAR G055 include:

-- A 65,000-mile limited treadwear warranty.

-- Superior traction in wet and wintry conditions: transition grooves with notch sipes work together to create biting edges while maintaining tread block rigidity for improved mileage and handling.

-- Confident wet handling: circumferential zigzag grooves resist hydroplaning by channeling water away from the tread and provide aggressive edges even as the tread wears.

-- Road noise minimized: an integrated shoulder and full nylon cover improves stability while resisting irregular wear.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

YTC Earns Platinum Supplier Distinction from Caterpillar for the Third Consecutive Year

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YTC Earns Platinum Supplier Distinction from Caterpillar for the Third Consecutive Year

February 19, 2015

SANTA ANA, CA (Feb. 19, 2015) – Yokohama Tire Corporation (YTC) announced today that their off-the-road (OTR) tire factory in Onomichi, Japan, has earned Caterpillar’s 2014 Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP). This marks the third consecutive year that Yokohama has been awarded the construction equipment maker’s highest supplier distinction.

“Receiving the Platinum Level Recertification reinforces the commitment we’ve shared with Caterpillar to provide world-class products and service,” said Andrew Zeisser, YTC director, OE Sales. “We are honored to earn the award again and proud to be working with a top-tier company like Caterpillar.”

Caterpillar’s SQEP recognizes breakthrough quality improvements in addition to an on-cost, “zero-defect” supply chain management process. SQEP incorporates international standards designed to help suppliers deliver best-in-class quality and performance.

Yokohama’s Onomichi plant produces OE and replacement OTR tires for a wide range of equipment.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Announces Organizational Changes

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Yokohama Tire Corporation Announces Organizational Changes

February 03, 2015

SANTA ANA, CA (Feb. 3, 2015) – Takaharu Fushimi, CEO for Yokohama Corporation of North America, today announced several organizational changes within Yokohama Tire Corporation (YTC), which took effect February 1. These include:

-- Rick Phillips: from senior director, commercial and OTR sales to vice president of sales, consumer, commercial and OTR. “Rick has significantly grown our commercial and OTR business and will be a vital asset on the consumer side,” Fushimi said. Phillips will report to Takayuki Hamaya, YTC chief operating officer.

-- Larry Kull: from senior director, tire business planning and sales operations to senior director, consumer sales. Kull will report to Phillips.

-- Fred Koplin: from senior director, consumer sales to senior director, marketing. Koplin will report to Hamaya.

-- Andrew Briggs: from senior director, marketing, product planning and technical services to senior director, tire business planning, product planning and sales operations. Briggs will report to Hamaya.

“As Yokohama continues to build on its success,” Fushimi said, “we felt it was the right time to align our organization to take advantage of our core strengths and provide opportunities for people to contribute further to our growth.”

About Yokohama Corporation of North America

A diversified company, Yokohama Corporation of North America (YCNA) is a wholly-owned subsidiary of Tokyo, Japan-based The Yokohama Rubber Co., Ltd. (YRC), a global manufacturing and sales company of premium tires since 1917. YCNA oversees all Yokohama-related operations in North America, including sales and marketing, manufacturing, technical development, long-term corporate planning and investment.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Off-Road Racers to Kick-off Season at SCORE San Felipe 250

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Yokohama Tire Corporation’s Off-Road Racers to Kick-off Season at SCORE San Felipe 250

January 22, 2015

SANTA ANA, CA (Jan. 23, 2015) – The Yokohama Tire Corporation (YTC)-sponsored Desert Assassins off-road racing team heads to Mexico this week for the season-opening SCORE San Felipe 250, January 24. Veteran Trophy Truck driver Cameron Steele will pilot the 800-horsepower No. 16 Geiser Brothers Trophy Truck, mounted on off-road, race-engineered Yokohama GEOLANDAR A/T-S® R tires.

In his last race, Steele, a two-time SCORE (Southern California Off Road Enthusiasts) Person of the Year, earned a third-place finish in the iconic SCORE Baja 1000 last November.

Now Steele and the Desert Assassins are setting their sights on tackling the tough terrain of San Felipe.

“We’re confident about San Felipe and the upcoming season,” said Steele. “San Felipe is a demanding course and we’re looking forward to improving upon last year’s success. With the support of Yokohama and the GEOLANDAR tire, we’ve got high hopes.”

Approximately 150 racers from around the world will compete on the 257.2-mile course, which is part of the five-race SCORE World Desert Championship series.

“We’re excited to get a jump on the year and start the off-road season in January,” said Duane Sampson, YTC motorsports manager. “Desert racing continues to be an important arena for us and we’re looking to capitalize on the strides we’ve made thus far.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Relocating its U.S. Headquarters to a Larger SoCal Facility, Making its Second Move of the Year Due to Growth

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Yokohama Tire Corporation Relocating its U.S. Headquarters to a Larger SoCal Facility, Making its Second Move of the Year Due to Growth

October 09, 2014

FULLERTON, CA (Oct. 9, 2014) – Yokohama Tire Corporation (YTC) announced today it is relocating its corporate headquarters from Fullerton, California to nearby Santa Ana to accommodate business growth. The move is expected to take place in November.

YTC signed a 10-year lease for its new 57,000-square-foot headquarters at 1 MacArthur Place. The tire maker will occupy two-and-a-half floors at the high-tech, nine-floor office complex building near John Wayne Airport.

“Unlike other companies that moved out of the state, we wanted to stay in California,” said Tom Masuguchi, YTC’s chief strategy officer. “We looked at several buildings in multiple cities and considered many factors. These included layout efficiencies, cost advantages and employee-commute times. The Santa Ana location provided the best match for all our requirements now and in the future as we expand our business even further.”

Yokohama was situated in Fullerton for 28 years. The announcement comes two months after YTC said it was moving its Western Region Distribution Center from a 380,000-square-foot warehouse facility in Fullerton to a newly constructed 658,000-square-foot facility in Chino, about 22 miles away.

Yokohama Tire Corporation is the North American sales and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Takaharu Fushimi Named CEO of Yokohama Corporation of North America

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Takaharu Fushimi Named CEO of Yokohama Corporation of North America

October 07, 2014

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Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire Now on Sale

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Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire Now on Sale

September 24, 2014

FULLERTON, CA – (Sept. 23, 2014) – From slush to snow to ice, winter driving can be a challenge. That’s why Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG52c™. The tire, designed to handle all wintry conditions, is now available in the U.S. in 39 sizes for a wide variety of vehicles.

“The iceGUARD iG52c is extremely versatile and excels during one of the most unpredictable seasons,” said Andrew Briggs, Yokohama director, marketing and product planning. “Our engineers developed a tread compound with aggressive grip and confident handling on both slick roads and dry pavement so drivers can feel assured in any winter situation.”

Briggs said one of the most important features of the iceGUARD iG52c is how it improves ice grip. “The thin film of water that forms on the ice surface is the cause of traction problems, but the iceGUARD iG52c’s triple-action compound counteracts them with enhanced absorption of the water film, followed by drainage of the excess moisture resulting in a more assured grip.”

Other iceGUARD iG52c highlights include:

-- An extra-wide center rib and large control blocks maximize road contact for greater stability in wet, dry and icy conditions.

-- Triple 3D sipes enhance block rigidity for excellent stability while creating more biting edges for traction on snowy and icy roads.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Mi Jung Hur wins the inaugural Yokohama Tire LPGA Classic

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Mi Jung Hur wins the inaugural Yokohama Tire LPGA Classic

September 22, 2014

Takayuki Hamaya, Yokohama Tire Corporation’s chief operating officer, presents the trophy to Mi Jung Hur, winner of the inaugural Yokohama Tire LPGA Classic in Prattville, Alabama on Sunday, September 21 . Hur shot a final round 66 to finish 21 under par and captured the title on the Senator Course at the Robert Trent Jones Golf Trail at Capitol Hill.

Yokohama Tire Corporation Names National Non-Profit KaBOOM! as LPGA Charity Recipient

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Yokohama Tire Corporation Names National Non-Profit KaBOOM! as LPGA Charity Recipient

September 17, 2014

FULLERTON, CA. – (Sept. 16, 2014) – As part of its overall commitment to support social causes to effect positive impact, Yokohama Tire Corporation (YTC) today announced KaBOOM! as the beneficiary of YTC’s title sponsorship of the Yokohama Tire LPGA Classic. KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children get the balanced and active play they need to thrive.

The announcement by Andrew Briggs, YTC director, marketing and product planning, was made following the Champions Challenge in Prattville, Alabama, an event held as part of the September 18-21 golf tournament. Briggs said all proceeds from the event will go to KaBOOM!

“We carefully consider causes that are crucial across the nation and look for partners who align with our corporate values,” Briggs said. “There are millions of children living in poverty in this country without access to the play they need. KaBOOM! shares our ideals of giving back to communities by creating and catalyzing great places to play, inspiring, empowering and leading play advocates, and educating and elevating the societal conversation about the importance of play in children’s lives. That’s why we’re setting aside proceeds from our LPGA event to help make new playgrounds a reality for children to enjoy for years to come.”

“We are thrilled to partner with Yokohama, the LPGA and the Robert Trent Jones Golf Trail to help us achieve our bold goal of giving all children access to the balanced play they need every day," said Andrea Nelson, Corporate Partnerships Manager at KaBOOM!, "We know that Yokohama shares our belief that providing play opportunities to children today will ensure they grow up to become healthy and productive adults.”

Briggs said this was the first step in a new YTC KaBOOM! affiliation, which will be the tire maker’s LPGA charity partner for the next three years. “We are excited to work with KaBOOM! and believe they tie in wonderfully with our partnerships with the Ladies Professional Golf Association and Robert Trent Jones Golf Trail, where the tournament is held.”

About KaBOOM!

KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children, particularly the 16 million American children living in poverty, get the balanced and active play they need to thrive. Since 1996, KaBOOM! has worked with partners to build, open or improve nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children. KaBOOM! creates and catalyzes great places to play, inspires, empowers and leads play advocates, and educates and elevates the societal conversation about the importance of play in children's lives. For more information, visit kaboom.org/act or follow the conversation on why #playmatters at twitter.com/kaboom or facebook.com/kaboom.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Swings into Action as Title Sponsor of LPGA Tournament in Alabama

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Yokohama Tire Corporation Swings into Action as Title Sponsor of LPGA Tournament in Alabama

September 15, 2014

FULLERTON, CA. – (Sept. 15, 2014) – For years, Yokohama Tire Corporation (YTC) has utilized football, basketball and baseball as the backbone for its burgeoning sports marketing program. This year, YTC has added a Ladies Professional Golf Association (LPGA) tournament, becoming the title sponsor of the inaugural Yokohama Tire LPGA Classic.

The event, September 18-21 on the Senator Course at Capitol Hill along the Robert Trent Jones (RTJ) Golf Trail in Prattville, Alabama, will feature many of the top women golfers in the world, including No. 1-ranked Stacy Lewis, Lexi Thompson, Cristie Kerr, Brittany Lincicome and Morgan Pressel.

“This tournament provides an excellent venue for Yokohama to place our brand in front of a new audience,” said Andrew Briggs, Yokohama director, marketing and product planning. “Working with the LPGA and RTJ Golf Trail has helped maximize our visibility, promote our full tire line-up and ultimately expand our sports marketing portfolio.”

Briggs added that “sports marketing is a perfect way to build our brand while partnering with our dealers. Our approach has resulted in expanded awareness that ultimately drives consumers to our dealers.”

Besides the LPGA sponsorship, Yokohama’s 2014 sports marketing program includes partnerships with the National Basketball Association’s Los Angeles Clippers; the National Football League’s Indianapolis Colts and Baltimore Ravens; and Major League Baseball’s Los Angeles Angels, New York Yankees and Cincinnati Reds.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Truck/SUV Tire Technology Highlighted in new GEOLANDAR H/T G056™

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Yokohama Tire Corporation’s Truck/SUV Tire Technology Highlighted in new GEOLANDAR H/T G056™

August 25, 2014

FULLERTON, CA (Aug. 25, 2014) – The next generation tire from one of Yokohama Tire Corporation’s (YTC) most prominent lines, the GEOLANDAR H/T G056, will go on sale September 1.

The GEOLANDAR H/T G056™ is the latest product to sport the tire maker’s advanced technology featuring an innovative compound that provides longer treadlife and all-season traction. It is available in 38 sizes and in 15-20 inch in both P-metric and LT-metric offerings, fitting a variety of today’s most popular light trucks and SUVs.

“Thanks to its completely new design, which includes Yokohama’s own orange oil compound technology, the GEOLANDAR H/T G056 is made to stay on the road thousands of miles longer and provide exceptional all-weather handling,” said Andrew Briggs, Yokohama director, marketing and product planning. “It outlasts conventional highway terrain tires without sacrificing its all-season capabilities.”

The GEOLANDAR H/T G056 features a 70,000-mile limited treadwear warranty on P-metric sizes and 50,000 miles on LT-metric sizes.

Other highlights of the GEOLANDAR H/T G056 include:

-- Triple 3D sipes that help stabilize tread blocks to minimize uneven wear and provide biting edges for enhanced traction throughout the life of the tire.

-- Multi-angle grooves and zigzag circumferential grooves that work in tandem to provide improved handling in wet and wintry conditions.

-- An optimized contact patch that contributes to better mileage by equalizing pressure distribution where the tread contacts the road for long, even wear.

--Adaptive shoulder blocks form a continuous outer rib that reduces noise throughout the life of the tire.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Celebrates 10 Years as Official Tire of the Pebble Beach Concours d’Elegance

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Yokohama Tire Corporation Celebrates 10 Years as Official Tire of the Pebble Beach Concours d’Elegance

New tires, Gran Turismo 6 simulators and a customized Tesla Model S highlight tire maker’s open-air display

August 13, 2014

FULLERTON, CA. – (Aug. 13, 2014) –For the 10th consecutive year, Yokohama Tire Corporation (YTC) will be “the official tire” of the Pebble Beach Concours d’Elegance, set for Sunday, August 17 along the famed Pebble Beach Golf Links in central California.

“Our decade-long association with the iconic Pebble Beach Concours has been fantastic,” said Alan Holtschneider, Yokohama senior manager, marketing communications. “With its pageantry and prestigious vehicles, it’s definitely one of the premier car events in the world and the perfect place to promote our flagship ADVAN® tire brand.”

As part of its 10-year anniversary with Pebble Beach, YTC’s open-air display – located adjacent to the first tee and near one of the highly-trafficked main entrances – will feature many highlights. Open to attendees Saturday and Sunday, the highlights include:

-- YTC’s new ultra high-performance, all-season tire, the ADVAN Sport® A/S.

-- A striking, jet black Tesla Model S modified by Bespoke Customization and fitted with ADVAN Sport A/S tires.

-- Two Sony PlayStation® race simulators featuring the epic video game Gran Turismo 6 (GT6), which has sold more than 70 million units worldwide. YTC is a technical partner on the GT6 series, including the newest edition for PlayStation®3, which has 1,200 types of cars and 76 courses across 38 locations. Yokohama provided tire data and expertise for race-game realism.

“As people make their way to see all the legendary cars, they can stop by our exhibit and check out our new tires, as well as test their driving skills playing GT6,” said Holtschneider.

YTC’s Pebble Beach Concours sponsorship agreement also includes name and logo placement on every ticket and lanyard worn by spectators and participants, ad placement in the event program and participation in a number of Concours-related events and activities.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Growth Spurs Move of its Western Region Distribution Center

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Yokohama Tire Corporation’s Growth Spurs Move of its Western Region Distribution Center

July 23, 2014

FULLERTON, CA (July 23, 2014) – Years of strong growth have spurred company expansion for Yokohama Tire Corporation (YTC), with the tire maker announcing today it will move its Western Region Distribution center from its 380,000-square-foot warehouse facility in Fullerton, California to a newly constructed 658,000-square-foot facility in Chino, California, about 22 miles away. The move is expected to be completed late this year.

“We prospered in Fullerton for almost three decades and appreciate all the support the community gave us,” said Tom Masuguchi, YTC’s chief strategy officer. “The new Western Region Distribution Center in Chino ushers in a new era for
Yokohama, not only in terms of growth, but also strategy, and it’s only the beginning” said Masuguchi.

“In addition to infrastructure advantages, we will be breaking ground with new processes for servicing our customers, filling orders, and distributing inventory throughout our four distribution centers in the country. The new facility will be the cornerstone of the future of our U.S. distribution network.”

The new Western Region Distribution Center, located at 16388 Fern Avenue in the county of San Bernardino, is designed to hold tires at more than twice the capacity of the existing warehouse and bring together both full-time and contract labor. It will be used to distribute Yokohama’s products consisting of passenger car/truck, commercial truck and OTR (Off-the-Road) tires.

“Yokohama Tire is a quality brand and a great addition to the high caliber of companies that have made the County their home. The County of San Bernardino continues to demonstrate its strength as a location of choice for corporate investment,” said Kelly Reenders, economic development administrator, County of San Bernardino. “Our logistics infrastructure is ideal for strategic distribution operations and the County is able to provide a number of incentive programs that give companies, including Yokohama, the tools they need to facilitate job growth.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Offers the ‘Ultimate Drive’ with its new ADVAN Sport® A/S Tire

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Yokohama Tire Corporation Offers the ‘Ultimate Drive’ with its new ADVAN Sport® A/S Tire

July 01, 2014

FULLERTON, CA (July 1, 2014) – Yokohama Tire Corporation’s (YTC) ultra-high performance ADVAN® flagship line has a new member: the ADVAN Sport® A/S. The all-season, ultra high-performance tire, designed for the “ultimate drive” goes on sale July 1 in the U.S. in 28 sizes. Seven more sizes will be available later in the year.

“The ADVAN Sport A/S is all about dynamic all-season performance,” said Andrew Briggs, Yokohama director, marketing and product planning. “We engineered the tire with sport and luxury car drivers in mind, who demand great performance all year round. Now they have it with the Sport A/S.”

The Sport A/S is available in 17-inch to 20-inch sizes and is applicable for performance vehicles from automakers such as Audi, BMW, Lexus, Mercedes, Infiniti and Porsche. “Drivers can expect exceptional handling and traction in all weather conditions – dry, rain and light snow – as well as superior ride comfort for a smooth, quiet drive,” said Briggs.

The Sport A/S is the first ultra high-performance tire in the ADVAN line-up with a 50,000-mile limited treadwear warranty on W- and Y-speed rated models.

Other highlights of the ADVAN Sport A/S include:

-- An advanced compound that enables all-season handling with exceptional wear resistance. Advanced polymers keep the tread pliable in cold temperatures, while extra silica provides superior wet and winter grip.

-- Wet and snow traction is enhanced by three straight grooves that evacuate water from the tread and a serpentine groove that provides a strong snow-shearing force. Plus, wavy sipes offer extra wet handling and z-grooves add more snow traction.

-- Dry performance is improved by extra-large outside shoulder blocks (for better cornering) and 2-in-1 large blocks that maximize stiffness for increased lateral stability.

-- An optimized contact patch contributes to better mileage by equalizing pressure distribution where the tread contacts the road for long, even wear.

-- Exceptional comfort and a quiet ride is achieved by extending the sidewall reinforcement higher up to deliver enhanced handling, and the 4-pitch tread variation reduces pattern noise.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Manufacturing Virginia, LLC Signs New Four-Year Contract with Steelworkers Union at Salem Plant

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Yokohama Tire Manufacturing Virginia, LLC Signs New Four-Year Contract with Steelworkers Union at Salem Plant

June 16, 2014

FULLERTON, CA (June 16, 2014) – Continuing a strong working relationship with its union partners, Yokohama Tire Manufacturing Virginia, LLC (YTMV) has signed a new four-year contract with United Steelworkers (USW) Local 1023, according to Tetsuro “Tex” Murakami, president of YTMV, located in Salem, Virginia.

“Both parties worked diligently to achieve a contract that is fair and equitable for all involved,” Murakami said, “and it highlights the positive working relationship between the two sides.”

Local 1023 represent approximately 750 employees at the Salem plant. The last contract was signed in 2010 and was also a four-year deal.

Contract highlights include:

-- A non-closure agreement of the plant during the life of the agreement
.
-- The continuation and improvement of the union’s current pension plan.

-- Numerous safety and health measures.

“This is another significant contract which is expected to prove beneficial to all parties,” Murakami said. “Negotiations went smoothly, both sides were professional and cordial throughout the negotiations and we feel good about the result.”

Yokohama Tire Manufacturing Virginia, LLC is an indirect wholly-owned subsidiary of Yokohama Tire Corporation, the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Baja 500, Red Bull Global Rallycross on Tap for Yokohama Tire Corporation Motorsports

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Baja 500, Red Bull Global Rallycross on Tap for Yokohama Tire Corporation Motorsports

June 09, 2014

FULLERTON, CA (June 5, 2014) – Dirt will be flying as Yokohama Tire Corporation’s (YTC) motorsports teams tackle two tough races: the 46th annual Tecate SCORE Baja 500 desert duel, June 5-8 in Ensenada, Baja, Mexico, and the Red Bull Global Rallycross (GRC) competition at the Circuit of the Americas in Austin, Texas on June 7.

“These two races will test our teams and tires in many ways,” said Duane Sampson, YTC manager, motorsports. “The Baja 500 is a grueling battle contested over multiple terrains like high-speed dirt trails, sand, rocks, washes and canyons. GRC tracks feature a mix of dirt, asphalt, multiple obstacles and giant jumps. Both events will show the versatility and durability of our tires.”

Yokohama will field two 800-horsepower Trophy Trucks at the Baja 500 on specially-engineered 40-inch GEOLANDAR A/T-S® R tires. Off-road veteran Cameron Steele will be in the #16 truck, while his wife Heidi Steele (a two-time Baja 500 winner in Class 6) will co-pilot the #14 truck with Jessica McMillin.

The Red Bull GRC event coincides with the inaugural X Games Austin. GRC blends the best of circuit racing, off-road racing, and rally competition. YTC’s specially-designed Yokohama ADVAN® race tires are the series’ spec tires and mounted on all the heavily-modified 600-horsepower production-based cars. Austin is the second round of the 10-race series.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s ‘VIP Experience’ Promotion Gives Fans a Chance to Slide into New York for a Yankees Game

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Yokohama Tire Corporation’s ‘VIP Experience’ Promotion Gives Fans a Chance to Slide into New York for a Yankees Game

June 09, 2014

Fullerton, CA (June 3, 2014) – For baseball fans, there’s nothing like taking in a New York Yankees game at Yankee Stadium. Thanks to Yokohama Tire Corporation’s (YTC) “VIP Experience” sweepstakes promotion, one (1) lucky fan and three (3) guests will have the opportunity to head to the Big Apple to catch a game – and much more – via the online and text-messaging contest that runs now through June 30.

“Yokohama’s VIP Experience is a can’t-miss opportunity,” said Alan Holtschneider, YTC senior manager, marketing communications. “The grand prize winner and three (3) guests will get to enjoy the game from Field Level MVP seats, watch the New York Yankees’ batting practice, from the field in a designated area behind home plate and receive a limited-edition New York Yankees gift bag.”

To enter, fans can either text YTC2WIN to 89269 or go online at Yankees.com/YTCVIP. A winner will be randomly selected on July 2. The VIP Experience prize package includes roundtrip airfare to New York and hotel accommodations for the winner and three guests. The contest is open to all residents of the United States 18 years of age or older. Contest rules at: http://mlb.mlb.com/mlb/sweepstakes/y2014/nyy/yokohama_rules.jsp

YTC has been a sponsor of the 27-time World Champion Yankees for three (3) seasons, which includes a permanent sign on the Stadium’s bleacher wall in left field. Yokohama’s 2014 sports sponsorship roster also includes Major League Baseball’s Cincinnati Reds and Los Angeles Angels, the National Basketball Association’s Los Angeles Clippers, and the National Football League’s Baltimore Ravens and Indianapolis Colts.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Ultra Wide Base Tires Now Available at Love’s Truck Tire Care Locations

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Yokohama Tire Corporation’s Ultra Wide Base Tires Now Available at Love’s Truck Tire Care Locations

May 05, 2014

FULLERTON, CA (May 6, 2014) – Drivers looking for Yokohama Tire Corporation’s (YTC) ultra wide base (UWB) tires have a new source: Love’s Travel Stop network. YTC announced today that Love’s – which has 191 Truck Tire Care locations nationwide – will carry two UWB tires: the TY517™ (drive) and RY407™ (trailer). Both tires are available in size 445/50R22.5.

“This is great news for drivers and fleets across the U.S.,” said Rick Phillips, YTC senior director, commercial and OTR sales. “Now our fleet and owner-operator customers can get our ultra wide base tires and technology at more locations.
Love’s Travel Stops have been in business for 50 years and are open seven days a week, 24 hours a day to service fleets. This will assist in minimizing a driver’s downtime by having these products available when they need them the most. Plus, Love’s is a Yokohama SmartSolution®-certified service provider”

“Love’s has always adhered to its promise to provide drivers with solutions,” said Dan Jensen, director-tire sales and service for Love’s Travel Stops. “We’ve been pleased with the quality of Yokohama’s products. Adding the ultra wide base option to the Love’s Truck Tire Care line-up is another way we can fulfill our commitment and meet the needs of more drivers.”

Phillips said the TY517 is designed to improve the bottom line of fleets by delivering outstanding traction, long, even wear, extraordinary durability and increased retreadability.

The RY407 – a SmartWay-verified tire – features an ultra-low profile that offers excellent fuel efficiency and vastly increased treadlife, adding up to increased payloads.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Kicks Off ‘I Am Yokohama’ TV Advertising Campaign

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Yokohama Tire Corporation Kicks Off ‘I Am Yokohama’ TV Advertising Campaign

May 05, 2014

FULLERTON, CA (May 5, 2014) – Yokohama Tire Corporation (YTC) has unveiled “I Am Yokohama,” a new TV advertising campaign aimed at further strengthening the tire maker’s relationship with enthusiasts while expanding its message to appeal to a wider adult audience.

According to Andrew Briggs, YTC director, marketing and product planning, the campaign takes a fresh approach by putting all of the focus on the tire and celebrating the many things a tire is to a driver.

The campaign includes two commercials which use computer-generated imagery to highlight various elements of tire components and design, a microsite (www.iamyokohama.com) and several touch points, including print, online and social
media.

“We feel that this campaign separates us from the masses,” said Briggs. “We wanted to get people to see tires and the technology that goes into them in a completely different way, so the campaign tells everything from the tire’s perspective.”

“The Co-Pilot,” the first of two commercials, has already begun airing nationally on network and cable TV. It can also be viewed at www.youtube.com/YokohamaMotorsports. The second spot – “The Original” – will launch in May with a message that is relatable to all adults.

The “I Am Yokohama” television commercial and microsite were created by YTC’s digital agency of record, Irvine, California-based INK.

“We adopted a visual approach to validate Yokohama’s technology positioning,” said Todd Henderson, INK president and co-founder. “We used CGI to dramatize the experience of a Yokohama tire coming to life. Real-world inspiration was used for the tires, including a complex modeling process that allowed us to create photo-realistic tires electronically.”

Yokohama will continue to roll out “I Am Yokohama” campaign elements throughout the year, said Alan Holtschneider, YTC senior manager, marketing communications. “This is our most aggressive branding campaign to date. It is much bolder, more direct in delivering our technology-focused message to enthusiasts and new audiences alike, and will have a wide-reaching run schedule across the country.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Reaches Accord with Los Angeles Clippers on Sponsorship

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Yokohama Tire Corporation Reaches Accord with Los Angeles Clippers on Sponsorship

April 30, 2014

FULLERTON, CA (April 30, 2014) – Looking to continue its support of the Los Angeles Clippers team and fans Yokohama Tire Corporation (YTC) and the Clippers have a reached an agreement where YTC will immediately reinstate its sponsorship of the team, with half of the 2014 NBA playoff sponsorship funds being earmarked to a charity instead of the organization.

“Yokohama applauds NBA Commissioner Adam Silver’s leadership and actions by banning Clippers owner Donald Sterling for life from any association with the team or NBA,” said Andrew Briggs, YTC director, marketing and product planning. “With the Clippers’ agreement, we have found a way to continue moving forward and give back to the community and our fellow Clipper fans.”

Briggs said the money will be donated to NBA-sponsored charitable organizations dedicated to anti-discrimination and tolerance efforts.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Statement Regarding its Sponsorship of the Los Angeles Clippers Organization

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Yokohama Tire Corporation Statement Regarding its Sponsorship of the Los Angeles Clippers Organization

April 29, 2014

“Yokohama Tire Corporation does not tolerate discrimination in any fashion. The alleged remarks by Los Angeles Clippers owner Donald Sterling are completely unacceptable and we find it necessary to immediately suspend our sponsorship of the organization as a result. We will continue to assess the situation and weigh our options. Meanwhile, we wish to express our continued support to the Clippers players and fans.”

Andrew Briggs

Director of Marketing and Product Planning

Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Formula Drift Title Defense Begins at Long Beach, April 4-5

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Yokohama Tire Corporation’s Formula Drift Title Defense Begins at Long Beach, April 4-5

April 02, 2014

FULLERTON, CA (April 2, 2014) – The 2014 Formula Drift season starts April 4-5 in Long Beach, California, and Yokohama Tire Corporation (YTC) is ready to defend its title with reigning champion Michael Essa. YTC and Essa captured the 2013 Formula D crown on ADVAN Neova® AD08 R tires.

Essa will be piloting the Essa Autosport BMW E46 M3 on a segment of the Long Beach Grand Prix street course. YTC is also partnering with D1 veteran Kuniaki Takahashi in his A’PEXi Lexus SC430, as well as up-and-coming Ryan Kado in his Gryphon AutoLab Nissan 350Z.

“We have an extremely talented line-up this season,” said Matt Johnson, YTC performance marketing supervisor. “Essa is looking to repeat, Takahashi brings a wealth of drifting experience to the Yokohama team and Kado is a definite name to watch.”

In addition, all three YTC-sponsored teams are scheduled to participate in the Motegi Racing Super Drift Challenge during the Long Beach Grand Prix weekend, April 10-11. The cars will compete under the lights on Friday and Saturday evening and be on display throughout the weekend.

“Formula Drift is a very competitive series and the capabilities of the AD08 R tires are a key component for success,” said Johnson. “It’s a world-class extreme performance summer tire and utilizes our breakthrough orange oil compound, found both in our ADVAN® ENV-R2™ race slick and consumer tire products.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Kicks-Off ‘Spring Getaway’ Campaign

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Yokohama Tire Corporation Kicks-Off ‘Spring Getaway’ Campaign

April 01, 2014

FULLERTON, CA. – (April 1, 2014) – Spring is here…and so is Yokohama Tire Corporation’s (YTC) latest national mail-in rebate promotion: Spring Getaway. Now through April 30, consumers will receive a $60 Visa® prepaid card after the purchase of any set of four select Yokohama treads.

“The weather is finally starting to warm up and people are beginning to plan road trips and vacations,” said Andrew Briggs, Yokohama director, marketing and product planning. “It’s the ideal time for the Spring Getaway campaign because it will help consumers save money and make sure their vehicles are ready for road with a new set of Yokohama tires.”

The rebate is available at participating Yokohama dealers nationwide, as well as select online retailers. Details of the promotion can be found at www.yokohamatire.com/SpringGetaway.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Launches New Commercial Mobile Website

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Yokohama Tire Corporation Launches New Commercial Mobile Website

March 31, 2014

FULLERTON, CA. – (March 27, 2014) – Yokohama Tire Corporation (YTC) today announced the launch of an all-new commercial mobile website, available at www.mobile.yokohamatire.com. The site provides fleet owners, operators and dealers alike powerful ways to connect with the company – including a direct access to Yokohama’s Emergency Service (YES) for roadside assistance, tools such as the Air Inflation Calculator and Fuel Savings Calculator, a dealer locator and product information. The mobile site has been designed for optimal use on smartphones and tablet devices.

“Our customers and dealers are constantly either on the road or on their smartphones for instant connectivity – so it was important to have a mobile-friendly commercial website,” said Theresa Palang, YTC manager of digital marketing and public relations. “Users can now get on-the-go access to YTC’s Fuel Savings Calculator, for example, to compare fuel-efficient tires to help dealers save on their bottom line.”

According to Palang, highlights of the commercial mobile website include:

• Tool Box, which includes the Fuel Savings Calculator and Air Inflation Calculator.
o The Fuel Savings Calculator allows the user to see their savings in terms of fuel costs by total fleet and by truck, annual gallons saved and annual carbon footprint saved.
o The Air Inflation Calculator allows the user to find the recommended air inflation by entering a tire size, load range and whether a single or tandem configuration on the steer, drive and trailer axles.
• Tire Search, which can be done by application, tire size and tire name.
• Dealer Locator easily locates nearest dealers and provides a clickable phone number and address along with a map.
• Contact Us portal connects the user directly to a Yokohama Emergency Services representative straight from the site or to YTC’s customer service by phone or email.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

http://www.instagram.com/yokohamatire

Yokohama Tire Corporation to Debut Commercial EXCEED® Training Program March 27 at Mid-America Trucking Show

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Yokohama Tire Corporation to Debut Commercial EXCEED® Training Program March 27 at Mid-America Trucking Show

March 31, 2014

FULLERTON, CA. – (March 26, 2014) –Yokohama Tire Corporation (YTC) has something special for its commercial dealers: their EXCEED® online training program set to debut at the company's Mid-America Trucking Show (MATS) booth 14124 on March 27 in Louisville, Kentucky. EXCEED, which stands for “EXCELLENCE THROUGH CERTIFICATION & EDUCATION,” is already available for YTC’s consumer tire dealers.

“EXCEED has been such a strong training component and we wanted to extend the tool even further to our commercial dealers,” said Alan Holtschneider, YTC senior manager, marketing communications. “This year at MATS, our commercial EXCEED program will be up and ready at our booth for a test drive and will be available for all dealers to use beginning April 1.”

Through a series of interactive training modules, a user can learn commercial tire basics on everything from steer and all-position to on-and-off highway tires. The structure of the program is also designed for dealers to prioritize training that is most relevant for their market.

Features of the commercial version include:
• Easy-to-use navigation for quick access to information.
• Advanced software to track employee training progress.
• Commercial ‘Tireology’ section and selling skills module.
• Profile page detailing completed or in-progress sections.
• YTC e-STORE reward points for completed training modules.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Commercial Tire Market Overview with Yokohama Tire Corporation’s Rick Phillips

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Commercial Tire Market Overview with Yokohama Tire Corporation’s Rick Phillips

March 25, 2014

FULLERTON, CA. – (March 25, 2014) – The commercial tire industry took notice last year when Yokohama Tire Corporation broke ground for its new plant in West Point, Mississippi. Set to open in October 2015, the facility is expected to produce up to one million commercial tires annually, and solidify Yokohama’s ability to grow its dealers’ business with new products and ample supply.

Rick Phillips, Yokohama senior director, commercial and OTR sales, discusses the Mississippi plant, as well as what the commercial tire market can expect in 2014 and in the coming years.

Question: How will the commercial plant in Mississippi benefit Yokohama?

Phillips: We have always had an aggressive growth plan. In 2013, Yokohama outpaced the market and grew its market share over 2012. The Mississippi plant will allow us to bring our products to the market for all channels even faster and with greater efficiency.

Logistically, Mississippi is an ideal location for us. It fits perfectly with our distribution strategy and long-range plans, and our relationship with the state has been excellent. We can’t wait for the plant to go on line and roll the first tire out of production.

Question: How have your dealers reacted to the building of the plant?

Phillips: As strategic partners of Yokohama, they are all very supportive and excited to see us make this kind of statement in the U.S.

Question: Has it been decided which commercial tires will be produced there?

Phillips: We have an initial plan and will continue to look at the overall production plan. A lot is based on new product development and when some of them will be ready to release.

Question: Speaking of new products, what tires will YTC be launching at the Mid-America Trucking Show (MATS) in Kentucky?

Phillips: We’ll have two new ultra wide base (UWB) drive tires: the new 902L™ and 709L™, which will both come in size 445/50R22.5. Plus, we’ll unveil a new coach/bus all-position tire, the 104ZR™ Spec-2, which will come in size 315/80R22.5.

UWB tires such as the 902L and 709L are part of YTC’s long-term plan. We’re seeing more of a demand for them because of the weight savings, which is where fleets can find an immediate benefit. Thanks to the advanced design and compounds, both tires are built for long wear and fuel efficiency.

The 104ZR Spec-2 is a workhorse that also delivers longer treadwear, as well as low rolling resistance and enhanced traction. That’s why it’s ideal for coach and regional/long haul tour bus applications. It also highlights Yokohama’s commitment to continuous improvements in our products. Spec-2-designated tires feature enhanced technology – especially in the compound – to provide optimal performance.

The theme of our MATS booth (14124) is ‘Defining the Future,’ and there will be a timeline with our new products, technologies and, of course, the opening of our Mississippi plant. Yokohama is definitely blazing a trail.

Question: How is the EPA’s SmartWay program going?

Phillips: It’s going well. Yokohama is a big proponent of the SmartWay program because it promotes environmental responsibility and fuel-efficient tires, which we practice and produce. I’ve said it before, we were green before green was cool. We started this initiative several years ago and it’s something we continue to this day.

We currently have nine SmartWay-verified tires and will continue to use our technology to make our commercial tires more fuel-efficient without sacrificing performance.

Question: Besides fuel-efficient tires, what other ways is YTC helping fleets manage their tire costs?

Phillips: Today’s fleet owners and truck operators are faced with the challenge of effectively managing tires as business assets – they are always looking for ways to operate more efficiently and lower their cost per mile. Tires make up the third largest operating cost for most fleets, so they have to be highly productive and have a long service life. Any solution we can provide, tire-wise, helps.

Our SmartSolution® program is divided into a four-pillar value proposition: longevity, efficiency, availability and dependability. It unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation and improvements in the fleets’ bottom line. We literally have become a ‘smart solution’ for our dealers.

Question: What are some of today’s hot industry topics and how will they affect the industry and Yokohama in 2014 and beyond?

Phillips: We are dependent on the trucking industry and freight movement is tied directly to the economy. Most of the headwinds facing the economy have decreased and there might be a nice growth trend ahead, barring a catastrophic event.

The driver shortage and government regulations, such as CSA (compliance, safety, and accountability), will have an impact on the industry, but to what extent, everyone is still watching closely.

With respect to driver shortage, one industry estimate puts it at around 200,000. This could worsen even more if housing construction jobs increase and drivers switch to construction truck-driving jobs.

Regarding CSA, it helps keep drivers safe and fleets accountable, which is important. They have to keep their equipment up to certain standards and drivers have certain guidelines, too. It’s a big undertaking but it’s all about safety, and both sides will have to learn to manage it effectively.

As far as the overall market, there has been some fluctuation the last few years. Since coming out of the recession, the years 2010 and 2011 satisfied a lot of pent-up demand. Unfortunately, 2012 took a dip as the recovery wasn’t as robust. Last year though, we saw a slight increase that we expect will continue throughout 2014. The economy is ready for a growth spurt, and Yokohama is ready for it.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire is Now on Sale

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Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire is Now on Sale

March 25, 2014

FULLERTON, CA – (March 25, 2014) – Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG52c™, which is now available in the U.S. in 39 sizes for vehicles ranging from the Mercedes C Class to the Toyota Prius.

“The iceGUARD iG52c™ is extremely versatile for one of the most unpredictable seasons,” said Andrew Briggs, Yokohama director, marketing and product planning. “Our engineers developed a tread compound with aggressive grip and confident handling on both slick roads and dry pavement – so drivers can take on any winter condition.”

iceGUARD iG52c™ highlights include:

• Winter Weather Performance
Triple-action compound adapts to different weather conditions with a unique carbon/silica construction that whisks away water from the road surface for aggressive grip

• High density compound
High density molecular configuration combined with flexible polymer for a more stable tread block and longer, more even wear

• Greater stability
Extra-wide center rib and large control blocks maximize road contact for greater stability in wet, dry and icy conditions.

• Wet traction
Circumferential power grooves that evacuate water from beneath the tire to improve slush, snow and water drainage from the inside out

• Handling
Triple 3D sipes enhance block rigidity for excellent stability on dry and wet surfaces while creating more biting edges for traction on snowy and icy roads.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

http://www.facebook.com/yokohamatirecorp

http://www.twitter.com/yokohamatc

http://www.youtube.com/user/yokohamamotorsports

http://www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Promotes Dan Funkhouser to Director of Commercial Dealer Business

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Yokohama Tire Corporation Promotes Dan Funkhouser to Director of Commercial Dealer Business

March 24, 2014

FULLERTON, CA (March 24, 2014) – Yokohama Tire Corporation (YTC) has announced the promotion of Dan Funkhouser to director of commercial dealer business responsible for all commercial dealer and associated national account business.

“Dan Funkhouser has more than 25 years of experience in the tire business,” said Rick Phillips, YTC senior director, commercial and OTR sales. “He has earned the strong respect of the industry, our commercial customers and his colleagues here at Yokohama. His role is instrumental in our ongoing journey to assure the commercial division is positioned for strategic growth and continued success in the future.”

Funkhouser most recently held the position of commercial zone manager. He joined YTC in 1994 as a district sales representative in Minnesota. He was then promoted to national account manager in 1998 and then corporate manager of national accounts in 2008. Funkhouser holds a Bachelor of Arts degree in Communications from Central Michigan University.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation to Hold $5K Vacation Giveaway Contest at Mid-America Trucking Show

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Yokohama Tire Corporation to Hold $5K Vacation Giveaway Contest at Mid-America Trucking Show

March 13, 2014

FULLERTON, CA (March 13, 2014) – Mid-America Trucking Show (MATS) attendees will have a chance to “Shoot and Score” for a $5,000 vacation giveaway at Yokohama Tire Corporation’s (YTC) booth 14124. The basketball shooting challenge tips off March 27-29 at the Kentucky Exposition Center in Louisville, KY.

“We’re bringing our version of March Madness to MATS,” said Rick Phillips, senior director, commercial and OTR sales. “Attendees need to bring their ‘A game’ to our booth if they want to win a free vacation.”

Daily game winners will be based on how many points they score in a designated amount of time. The winners will be automatically entered in the “Shoot and Score” Vacation Giveaway grand prize drawing, which will take place at noon on Saturday, March 29 in the YTC booth. The winner of the drawing need not be present to be awarded a $5,000 travel agency gift voucher, good for any vacation of their choice.

MATS participants can also win an iPad Air each day by registering at YTC’s booth. The daily winners, which will be announced at 4:00 p.m. on March 27-28 and at 1:30 p.m. on March 29, must be present to win.

“The giveaways are only the beginning – we are excited to be debuting at the show our new ultra wide base (UWB) drive tires 902L™ and 709L™, as well as our 104ZR Spec-2 all-position tire in a size that’s been specially designed for coach and regional/long haul tour bus applications,” said Phillips. “You’ll want to stop by and check out everything.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

http://www.facebook.com/yokohamatirecorp

http://www.twitter.com/yokohamatc

http://www.youtube.com/user/yokohamamotorsports

http://www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

New Tires Highlight Yokohama Tire Corporation’s Display at Mid-America Trucking Show, March 27-29

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New Tires Highlight Yokohama Tire Corporation’s Display at Mid-America Trucking Show, March 27-29

March 12, 2014

FULLERTON, CA (March 12, 2014) – Yokohama Tire Corporation (YTC) will roll out a trio of new commercial tires at the Mid-America Trucking Show (MATS), March 27-29 at the Kentucky Exposition Center in Louisville, KY. The 902L™ and 709L™ ultra wide base drive tires will be on display in YTC’s booth (14124), and a new coach/bus tire, the 104ZR™ Spec-2, will be unveiled.

“The theme of our MATS booth is ‘Defining the Future,’” said Rick Phillips, Yokohama senior director, commercial and OTR sales. “New products like the ones we’ll have at MATS will play a big part in our future, especially with the October 2015
opening of our new commercial tire plant in Mississippi.”

Ultra wide base (UWB) tires such as the 902L and 709L are part of YTC’s long-term plan, according to Phillips. “We’re seeing more of a demand for them because of the weight savings, which is where fleets can find an immediate benefit. It’s something tangible – they can measure and calculate savings.”

“The 902L long-haul/regional ultra wide base drive tire delivers superior traction and high mileage,” said Phillips. “Its tread design makes a real difference in extreme driving conditions, such as in snow and ice.”

The 902L comes in size 445/50R22.5. Highlights include:
-- A 27/32 tread depth that creates higher traction while providing extra-long treadlife.
-- An advanced rubber compound that lowers rolling resistance and reduces heat build-up, which boosts fuel economy.
-- Seven circumferential grooves that enhance lateral stability and create long wear with an even footprint.
-- A zero-degree mid belt that provides weight distribution for even pressure and increased treadlife.
-- A specially-engineered small block and sipe combo that reduce heel-toe wear, increase fuel economy and provide high snow traction.

“Yokohama is introducing the 709L at MATS and it will be available at the end of the year in size 445/50R22.5,” said Phillips. “It’s built for long wear and fuel efficiency, thanks to its advanced rubber compound. Plus, its special casing enhances durability for retreading.”

The 709L on-highway ultra wide base drive tire features:
-- Seven serpentine grooves that reduce tread movement, add rigidity and decrease rolling resistance.
-- Double Z blocks that increase rigidity to prevent heel-toe wear for a long-, even-lasting tire life while increasing wet and snow traction.
-- A 24/32 tread depth that decreases tread block movement for stability, low rolling resistance and increased fuel efficiency.
-- A zero-degree mid belt that provides even pressure and weight distribution for increased treadlife and an even footprint.

Phillips described the new 315/80R22.5 104ZR Spec-2, , as “a workhorse that delivers longer treadwear, low rolling resistance and enhanced traction, making it ideal for coach and regional/long haul tour bus applications.”

The 315/80R22.5 104ZR Spec-2 all-position tire benefits include:
-- A five-rib full-depth tread pattern that delivers a smooth, quiet ride, while its serpentine groove pattern is designed to reduce premature shoulder step-down and irregular wear, and further preserve overall tread life.
-- Block-shaped stone ejectors that prevent rocks from traveling to the bottom of the grooves, reducing damage to the casing by 25 percent to ensure greater durability and retreadability.
-- An ultra-wide top steel belt that increases rigidity across the entire tread surface for enhanced durability and to avoid casing damage.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Stacked Race Week for Yokohama Tire Corporation Motorsports

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Stacked Race Week for Yokohama Tire Corporation Motorsports

March 12, 2014

FULLERTON, CA (March 12, 2014) – From Florida to Nevada, Yokohama Tire Corporation’s (YTC) motorsports teams will be in action this week. YTC will be competing at the season opener of the Porsche GT3 Cup Challenge USA by Yokohama, March 13-14 at Sebring International Raceway, as well as the Mint 400, March 15 in Las Vegas.

“The motorsports program at Yokohama has a wide breadth,” said Duane Sampson, YTC manager, motorsports. “And this week, it is compacted into just a few days on both sides of the country. It’s a great opportunity to show the versatility of our tires.”

First up is the fast-paced GT3 Cup Challenge USA by Yokohama, where all Porsche GT3 Cup cars will compete on YTC’s orange oil-infused racing slick, the ADVAN® ENV-R2™. “The season-opener at Sebring is always a special event and this is the sixth consecutive season we have been partnered with IMSA and Porsche,” said Sampson. “This year the competition will be wide open because only four of the top 10 finalists from 2013 are returning. We’ll have more than 30 cars competing on the ENV-R2 on both the 991 and 997 chassis.”

Next is the Mint 400 – the “Great American off-road race” – where Yokohama will field three Trophy Trucks for the first time. Cameron Steele, Heidi Steele and Josh Daniels will pilot the rugged trucks, which will run on specially engineered 40-inch GEOLANDAR A/T-S® R tires. “Josh is going to debut his twin-turbo truck at the race, and Heidi and Cam are always ready to compete,” said Sampson. “All three will truly test the capabilities of the powerful, all-terrain performance of the A/T-S R tires.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Start Your Engines: Yokohama Tire Corporation Announces 2014 Motorsports Lineup

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Start Your Engines: Yokohama Tire Corporation Announces 2014 Motorsports Lineup

March 11, 2014

FULLERTON, CA (March 10, 2014) – Building upon its success in 2013 – which included capturing a championship in drifting and winning the Trophy Truck class at the HDRA South Point Vegas 250 race – Yokohama Tire Corporation (YTC) is gearing up for the 2014 motorsports season. “It’s a new year and we are fielding another strong racing lineup,” said Duane Sampson, YTC manager, motorsports. “In other news, we’re truly excited to be the exclusive tire supplier of the Red Bull
Global Rallycross series. From off-road to sports cars to drifting, we are definitely ready to race.”

Yokohama will participate in five race series’ during 2014, including:

Red Bull Global Rallycross

YTC has signed on to be the sole tire supplier in this 10-race series, which combines the best elements of circuit racing, off-road racing and rally competition. The series features heavily modified 600-horsepower production-based cars built for fast-paced heat races with huge jumps – some up to 70 feet. The tracks are a combination of dirt and asphalt with multiple obstacles and surface transitions. Top drivers in the series include Tanner Foust, Scott Speed, Bucky Lasek, Travis Pastrana and Nelson Piquet Jr. All competitors will race on specially-designed Yokohama ADVAN® race tires.

The series starts May 17-18 in Barbados and ends November 5 in Las Vegas. For details, visit www.global-rallycross.com.

Porsche GT3 Cup Challenge USA by Yokohama

The eight-venue, 16-round Porsche GT3 Cup Challenge USA by Yokohama features semi-pro drivers in two classes of matched Porsches. It’s the largest single-make series in North America and for the sixth consecutive season Yokohama will be the series’ sole tire supplier.

All Porsche GT3 Cup cars will compete on YTC’s orange oil-infused racing slick, the ADVAN® ENV-R2™, with more than 30 cars vying for championships in three GT3 divisions – Platinum, Gold and Masters (45 years and over) – at tracks throughout North America, including Sebring, Road Atlanta, Circuit of the Americas, Mazda Raceway at Laguna Seca and Watkins Glen.

The racing begins March 13-14 at Sebring. For details, visit http://www.imsa.com/series/gt3-challenge-usa/schedule

Formula Drift

YTC returns to Formula Drift as the reigning champion, thanks to Michael Essa’s 2013 title-winning season. Essa powered his E46 BMW M3 with ADVAN Neova® AD08 R tires and will be sponsored once again by YTC. The seven-race series starts April 4-5 in Long Beach, California. For details, visit http://formulad.com/schedule/pro-championship/.

Lotus Cup USA

YTC is sponsoring the seven-race Lotus Cup USA series for the third consecutive year. The grassroots series, which offers Lotus owners the opportunity to compete at some of the top race circuits in U.S., is aimed at experienced racers as well as drivers competing for the first time. YTC’s A005® tire is the official tire of the series.

For details, visit http://www.applymomentum.com/site/index.php?/section_schedule

Off-Road Racing: SCORE & BITD

Yokohama is once again partnering with off-road racing’s power couple, Heidi and Cameron Steele. Heidi is a four-time SCORE Class champion and husband Cameron is a veteran Trophy Truck driver and two-time SCORE Person of the Year.

The Steeles and their Desert Assassins team will have specially engineered 40-inch GEOLANDAR A/T-S R® tires mounted on their 800-horsepower Trophy truck to help plow through some of the harshest terrain in the world at more than 120 mph. For 2014, the team will focus on the most iconic desert off-road races in North America, including the SCORE Baja 500 and SCORE Baja 1000, the Best in the Desert’s (BITD) Mint 400 and Vegas to Reno.

For SCORE race details, visit http://www.score-international.com/.

For BITD details, visit http://www.bitd.com/best-in-the-desert-races/2014-race-schedule.html.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Named Exclusive Tire Supplier for Red Bull Global Rallycross

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Yokohama Tire Corporation Named Exclusive Tire Supplier for Red Bull Global Rallycross

March 03, 2014

FULLERTON, CA (March 3, 2014) – Yokohama Tire Corporation (YTC) is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.

Red Bull GRC combines the best elements of circuit racing, off-road racing, and rally competition. The series features heavily modified 600-horsepower production-based cars built for fast-paced heat races with huge jumps – some up to 70 feet. The tracks are a combination of dirt and asphalt with multiple obstacles and surface transitions. Top drivers in the series include Tanner Foust, Scott Speed, Bucky Lasek, Travis Pastrana and Nelson Piquet Jr. All competitors will race on specially-designed Yokohama ADVAN® race tires.

“This is a major move for us,’” said Andrew Briggs, Yokohama director, marketing, product planning and motorsports. “GRC is a rapidly growing motorsport with global appeal to a young, passionate fan base, making it an ideal platform to showcase the technology, strength and competitiveness of Yokohama.”

Colin Dyne, CEO of Global Rallycross, said, “Yokohama is world-renowned for its full line of tires and rich motorsports history. We’re glad to have Yokohama aboard and look forward to an exciting season of rallycross racing.”

The 10-race series starts May 17-18 in Barbados and ends November 5 in Las Vegas. GRC details are available at www.global-rallycross.com.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Off-The-Road (OTR) Tire Market Industry Report with Yokohama Tire Corporation’s Tim Easter

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Off-The-Road (OTR) Tire Market Industry Report with Yokohama Tire Corporation’s Tim Easter

February 24, 2014

FULLERTON, CA. – (March 24, 2014) – To no one’s surprise in the industry, the off-the-road (OTR) tire market continues to fluctuate regarding supply issues. Two years ago, tire manufacturers could barely keep up with demand, and last year the supply was much stronger than the demand.

Tim Easter, director of OTR sales for Yokohama Tire Corporation (YTC), discusses what causes the OTR tire market to change so frequently and what the outlook is for 2014 and beyond.

Question: What are the contributing factors to the slowdown in the overall OTR tire market?

Tim Easter: The U.S. and global OTR tire market were very strong in 2012, but took a downturn in 2013, partially due to challenges in the coal mining segment. Many factors came into play, including new government regulations, which increased the costs of mining. Power plants had to comply with the new regulations by putting in new scrubbers, which added to their cost to use coal.

Another factor in the sluggish OTR tire market is the construction industry, which has been struggling for years. The good news is we’ve seen a slight upturn in construction and we think it will continue to improve in 2014.

Also, from the infrastructure standpoint, there’s more work to repair and build roads, which will help the industry.

Question: What are some of the hot topics or trends that will affect the industry and Yokohama in 2014 and beyond?

Easter: One trend is the size of mining equipment now being used, especially in the Eastern U.S. mines. The equipment seems to be getting smaller instead of bigger, because of the way coal is being mined today. There’s a lot less mountaintop removal and more contour-type mining.

There are some definite trends that will affect our business and the products YTC is selling. For example, the market in Mexico is growing and we opened an office there in 2013. We look for that to be a big plus for us in 2014.

Question: What do you see as the best areas for Yokohama to grow in 2014?

Easter: We are a full line supplier who plays well in niche markets and specialty operations. I think we’ll continue that. We are also expanding our radial product lines and feel we can be more aggressive in that market, as well as expand our business. Mexico as a market will be a growth area for us, too as I mentioned. Plus, there are growing opportunities in the port service industry.

Question: Can you talk more about your radial tires?

Easter: Yokohama has built a reputation as the technology leader for the best bias products in the market. We want our customers to expect the same with our radial tires.

At the upcoming ConExpo next month, we are excited to be launching our latest technology in OTR radial tire tread and design in the RL45™ and RL51™. The RL45 E-4 is made for articulated dump trucks and scrapers and the L-4 version is for front-end loaders. The RL45 is available in size 26.5R25 and is a super tough radial for extremely demanding applications.

The RL51 L-5 application is designed for front-end loaders and graders, and is a resilient radial for high-cut uses. It offers incredible traction and stability and won’t sway under load, thanks to the advanced belt package. It comes in size 23.5R25.

We’ll also display our RT41™ E-4 with a new CPUG (cut protective underground) tread compound for articulated dump trucks and scrapers. The CPUG compound is designed for underground usage and helps increase the life of the tire by
offering protection from cuts, punctures and wear. It’s available in three sizes: 23.5R25, 26.5R25 and 29.5R25.

With these products and others slated for the future, we will have a strong line-up of radial tires for our customers.

Question: It sounds like products will be a strategic part of your success. What other factors will be critical to Yokohama?

Easter: Our dealer base is the key to our business and we’ve always been a very strong supporter of our dealers. We’re expanding our sales force and technical group so we can have more time with our customers and find out how we can help grow their businesses via strong programs and products. We’re in this for the long-haul.

Plus, our OTR team has many years of experience. Mike Baggett, our national sales manager, has 40-plus years in OTR. I’ve got 25 years and Sam Munsell, our OE national account manager, has more than 15 years experience – everything from changing tires to the wheel side of things. And, of course, we still work with 46-year industry veteran Gary Nash, who’s now the president of Yokohama Tire Mexico, which is a subsidiary of YTC. We are definitely positioned well in the market.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

http://www.facebook.com/yokohamatirecorp

http://www.twitter.com/yokohamatc

http://www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Offering ConExpo Attendees a Chance to ‘Shoot and Score’ for a $5K Dream Vacation

News Room

Yokohama Tire Corporation Offering ConExpo Attendees a Chance to ‘Shoot and Score’ for a $5K Dream Vacation

February 11, 2014

FULLERTON, CA (Feb. 11, 2014) – Attendees at ConExpo will have a chance to take aim and win a $5,000 vacation voucher during the “Shoot and Score” Vacation Giveaway, thanks to Yokohama Tire Corporation (YTC). The basketball shooting game will be conducted daily at Yokohama’s booth (30412) throughout ConExpo, March 4-8 at the Las Vegas Convention Center in Las Vegas.

“Anyone at ConExpo can come by our booth and demonstrate their basketball skills,” said Tim Easter, director, OTR sales. “It is fun – and a challenge – and one proficient shooter is going to score a $5,000 vacation.”

Daily game winners will be based on how many points they score in a designated amount of time. The winners will be automatically entered in the “Shoot and Score” Vacation Giveaway grand prize drawing, which will take place at noon on Saturday, March 8 at the YTC booth. The winner of the drawing will be awarded a $5,000 travel agency gift certificate, but does not have to be present to claim the prize.

ConExpo showgoers can also win an iPad Air each day by registering at YTC’s booth. The daily winners, which will be announced at 3 p.m. March 4-7 and at 1:30 p.m. on March 8, must be present to win.

“The vacation giveaway, free iPad Airs and the launch of two new radial tires – the RL45™ and RL51™ – means the Yokohama booth will be where the action is for ConExpo attendees,” said Easter.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

http://www.facebook.com/yokohamatirecorp

http://www.twitter.com/yokohamatc

http://www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation Debuting Two New Radial OTR Tires at ConExpo, March 4-8

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Yokohama Tire Corporation Debuting Two New Radial OTR Tires at ConExpo, March 4-8

February 05, 2014

FULLERTON, CA (Feb. 5, 2014) – Yokohama Tire Corporation is unveiling two new off-the-road (OTR) radial tires at the upcoming ConExpo trade show: the RL45™ and RL51™. The tires will be on display in Yokohama booth #30412 at the Las Vegas Convention Center, March 4-8.

“The new RL45 and RL51 spotlight our latest technology in OTR radial tire tread design,” said Tim Easter, Yokohama director, OTR sales. “Among the many benefits, the new treads are more durable and last longer.”

The RL45 E-4 is made for articulated dump trucks and scrapers and the L-4 version is for front-end loaders. “It’s the toughest radial for the most demanding applications,” said Easter. “Many manufacturers combine the L-4 and E-4 into a single application, but Yokohama built a tire for each, so there is no compromise for either application.”

The RL45 is available in size 26.5R25. Other highlights include:

-- The advanced tread composition provides improved wear, low-heat generation and cut-resistance while the zigzag-shaped groove provides better traction on rock and gravel surfaces.

-- A non-directional block pattern provides abrasion- and cut-resistance on stone and gravel surfaces.

-- “More lug means less void,” said Easter. “The angle of the lug is unique, which provides longer wear and more stability.”

-- The high turn-up carcass construction protects against exterior damage with greater lateral stiffness for better riding comfort and additional defense against sidewall cuts.

-- Buttress side protection helps against outside damage, resulting in fewer sidewall snags and cuts.

-- The flexible OTR belt wire creates a tough, multi-layer cross-ply steel belt package to improve durability. Its high-shore hardness rubber bead filler offers strong twist stiffness for longer life.

The RL51 L-5 application is designed for front-end loaders and graders. “This is a resilient radial for high-cut uses,” said Easter. “It has incredible traction and stability. It will not sway under load thanks to the advanced belt package.”

Available in size 23.5R25, the RL51 also features:

-- A high-tech tread compound that provides better wear- and cut-resistance.

-- Its non-directional block pattern offers traction and stability – same performance in forward and reverse – as well as abrasion- and cut-resistance on rock and gravel surfaces.

-- The high turn-up carcass construction protects against exterior damage with greater lateral stiffness for better riding comfort, as well as added defense against sidewall cuts.

-- Buttress side protection offers prevention against outside damage. This means fewer sidewall snags and cuts with thicker rubber on the upper sidewall and shoulder.

-- Improved durability is heightened because of the advanced, multi-layered cross-ply steel belt package. Also, the rubber bead filler provides strong twist stiffness for longer life.

Also on display at ConExpo will be the RT41™ E-4 with a new CPUG (cut protective underground) tread compound for articulated dump trucks and scrapers. “The CPUG compound was specially developed for underground usage. It helps increase the life of the tire and offers protection from cuts, punctures and wear,” said Easter.

The RT41 CPUG is constructed with four steel belts to resist punctures and add stability, and features buttress side protection, which prevents sidewall damage. It is available in three sizes: 23.5R25, 26.5R25 and 29.5R25.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation to be Title Sponsor of LPGA Tournament in Alabama

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Yokohama Tire Corporation to be Title Sponsor of LPGA Tournament in Alabama

February 04, 2014

FULLERTON, CA. – (Feb. 4, 2014) – Yokohama Tire Corporation (YTC) announced today it has signed a multi-year agreement with the Robert Trent Jones (RTJ) Golf Trail to be title sponsor of the Ladies Professional Golf Association (LPGA) tournament in Prattville, Alabama, about 10 miles from the state capital of Montgomery.

The 2014 tournament – the Yokohama Tire LPGA Classic – will be conducted September 18-21 on the Senator Course at Capitol Hill along the RTJ Golf Trail, which consists of 26 courses on 11 sites stretched across Alabama.

“From Lorena Ochoa winning here twice to Lexi Thompson becoming the youngest winner in the LPGA at that time, golf history has been made in Prattville. We are delighted Yokohama is bringing this great tradition back and will make it better than ever,” said John Cannon, president of the RTJ Golf Trail.

“This is an opportunity for Yokohama to get our brand in front of a new audience,” said Andrew Briggs, YTC director, marketing and product planning. “The LPGA and RTJ Golf Trail are world-class organizations. We’ll work directly with them to maximize our agreement, incorporating dealer and consumer activities throughout the year to further promote our full line of tires.”

Briggs said the LPGA sponsorship fits into Yokohama’s expanding sports marketing program, which includes partnerships with the National Basketball Association’s Los Angeles Clippers; the National Football League’s Indianapolis Colts and Baltimore Ravens; and Major League Baseball’s Los Angeles Angels and New York Yankees.

“We are honored and excited to welcome Yokohama to the LPGA family,” said LPGA Commissioner Mike Whan. “The River Region and RTJ Trail are fantastic hosts, and now together with Yokohama, we’re excited to bring the world’s best female golfers back to Prattville.”

Added Cannon: “With Yokohama as the new title sponsor, this tournament will be an even larger international event. Yokohama brings its global presence to showcase some of the premier women golfers from around the world. All eyes of the international golf community will be on America’s original golf trail.”

About Robert Trent Jones Golf Trail

Funded by the Retirement Systems of Alabama, the Robert Trent Jones Golf Trail was built to help expand tourism, recruit industry and attract retirees, thus strengthening the state’s economy while adding to the quality of life for all Alabamians. The RTJ Golf Trail opened in 1992 and celebrated its 10 millionth round on Oct. 23, 2013. From Mobile Bay to the Tennessee River, the RTJ Golf Trail has 26 courses on 11 sites across Alabama. In 2012, the economic impact of both the LPGA events in Mobile and Prattville exceeded $30 million.

About LPGA (Ladies Professional Golf Association)

The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.twitter.com/lpga, and www.youtube.com/lpgavideo.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Off-Roader Racers Cameron & Heidi Steele Team-up at Best in the Desert

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Yokohama Tire Corporation’s Off-Roader Racers Cameron & Heidi Steele Team-up at Best in the Desert

January 29, 2014

FULLERTON, CA. – (Jan. 29, 2014) – After much anticipation, the husband and wife duo of Cameron and Heidi Steele – sponsored by Yokohama Tire Corporation (YTC) – are joining forces again, this time in a Trophy Truck at the Best in the Desert’s Parker 425, January 31-February 2 in Parker, Arizona. The last time the off-road racing couple teamed up for a race was the Mint 400 in 2010, with Cameron collaborating with Heidi to help her win the Class 7 division on off-the-shelf Yokohama GEOLANDAR M/T+® tires.

The Desert Assassin teammates will campaign Cameron’s No. 16 Geiser Brothers Trophy Truck mounted on off-road racing-engineered Yokohama GEOLANDAR A/T-S® R tires.

“We’re going for it,” said Cameron, a veteran Trophy Truck driver and two-time SCORE (Southern California Off Road Enthusiasts) Person of the Year. “It’s our first race of the season and the first time Heidi and I will share driving duties in an 800-horsepower Trophy Truck.”

Heidi, a four-time SCORE Class champion, moved up to Trophy Trucks last season and made history by partnering with co-driver Jessica McMillin to form the first all-woman Trophy Truck driver tandem in SCORE racing.

“Heidi and I make a good pair and it will be a fun way to start the season,” said Cameron. “Last year was great for us, but we’re all in for 2014. We’re going to be in every race thanks to the durability of our Yokohama tires. The compound is
incredible and they are the most drivable, dependable tire out there.”

“We constantly work with Cameron, Heidi and the Desert Assassins team on the development and improvement of the GEOLANDAR tire they race with,” said Duane Sampson, YTC motorsports manager. “Off-road racing is very demanding and the proven durability of the Yokohama GEOLANDAR A/T-S R tires will help put the team in the best position to win.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s #RidePride Facebook Contest Rewards Cash to the Hottest Ride

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Yokohama Tire Corporation’s #RidePride Facebook Contest Rewards Cash to the Hottest Ride

January 20, 2014

FULLERTON, CA. – (Jan. 20, 2014) – Yokohama Tire Corporation (YTC) is serious about car enthusiasts. So serious, in fact, they’re dishing out cash to the best ride on the road – and that’s only the beginning, thanks to #RidePride, Yokohama’s new Facebook contest that starts today and runs through March 2.

“There are some great cars on the road that consumers spend a lot of time and money modifying. #RidePride will provide them with well-deserved recognition,” said Andrew Briggs, Yokohama director, marketing and product planning. “The contest will also give participants the opportunity to trade-up to tires designed to improve the driving experience, like Yokohama’s ultra high-performance ADVAN Neova® AD08 R and ADVAN Sport® V105.”

Consumers enter by submitting a photo of their vehicle and share what they love about the driving experience to YTC’s #RidePride Facebook page. All fans and followers have six weeks to vote for their favorites. The person with the most votes each week will also be awarded a set of Yokohama tires.

The grand prize, second prize and third prize winners get tiered cash prizes. Additionally, the grand prize winner wins a photo shoot with their vehicle shot by a professional automotive photographer. All three will also win a set of tires.

Additionally, all voters and contestants will automatically be entered to win other prizes, including tires and Yokohama merchandise.

For official rules on how to enter, go to www.facebook.com/yokohamatirecorp or www.yokohamatire.com.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

2013 Review and 2014 Outlook with Takayuki Hamaya, Yokohama Tire Corporation’s Chief Operating Officer

News Room

2013 Review and 2014 Outlook with Takayuki Hamaya, Yokohama Tire Corporation’s Chief Operating Officer

January 13, 2014

FULLERTON, CA. – (Jan. 13, 2014) – Yokohama Tire Corporation (YTC) is on a roll. First, it celebrated a landmark year in 2013 with the groundbreaking of its brand new commercial plant in West Point, Mississippi and this year, the company is set to have a record year with the number of product launches it has planned to satisfy customer demand. In this Q&A, YTC’s Chief Operating Officer, Takayuki Hamaya, takes a look back at YTC’s performance in 2013 and shares an outlook on what the company– and the tire industry in general – can expect in 2014.

Question: Compared to 2012, how was 2013 for Yokohama?

Hamaya: 2013 was historical year for Yokohama. In April, we announced the building of a commercial tire plant in West Point, Mississippi and in September, we broke ground at the site. It’s very significant because it’s the first plant we’re building in the U.S., and when it opens in October 2015, it will eventually produce one million tires annually.

The decision to build in the U.S. was a long-time dream for Yokohama. Now there are many new possibilities and this is just the beginning. We have enough space at the plant to expand. This offers us new capabilities and strategies.

Question: How did the market segments of consumer, commercial and off-the-road tires perform compared to each other?

Hamaya: We saw growth in both the Consumer and Commercial segments in 2013. Demand really began to get stronger for both Consumer and Commercial tires from the second quarter, through the end of the year. The Off-The-Road category was a lot softer than we would have liked, but it wasn't unexpected.

Question: It seems like the consumer segment hasn't gained traction the past couple of years. Why is that?

Hamaya: We are seeing an increase in demand in the consumer market, but it has not happened as quickly as we would have expected. Market conditions have played a big factor. The total demand for consumer tires was up vs. 2012, but the market share for the U.S. industry as a whole was down due to the continued influx of Chinese imports.

The good news is that the U.S. economy is picking up and total demand is increasing.

Remember, the consumer tire market is a challenge across the globe, not just the U.S. Whatever country or market you’re in, there are different types of obstacles. The U.S. business is unique because of the sheer size of the market. It’s bigger than all of Europe, where you have to market globally but execute to each country locally.

Question: Why do you feel OTR is struggling?

Hamaya: Despite the rebound in housing and construction, OTR is really down. There’s much more inventory than demand. There are many reasons for this, including governmental budget cuts and the shift from coal to natural gas. The mining industry took a huge hit with the slowdown in coal production, and some mining companies stopped operations.

Question: Do you see the OTR market picking up again soon?

Hamaya: 2013 was just one of those down years that happen every so often. OTR will rebound again in a couple of years. Some of our competitors have built new OTR tire factories here in the United States because they see the same trend.

Question: What is your outlook in 2014?

Hamaya: We expect to improve upon our success in 2013. The market will still be challenging, but we are in a good position. We have several new products that are scheduled to launch in all three divisions and we are committed to continued growth in the U.S.

Question: Whether it’s consumer, commercial or OTR, is aggressive marketing one of the strategies YTC will be adopting in 2014?

Hamaya: I think you will see an increased presence from Yokohama in 2014. It’s important that we are effectively speaking to both our dealers and the end-user. We want our dealers to know and see that we are supporting them.

Question: Will YTC launch any new products in 2014?

Hamaya: Yes. In 2013, we successfully launched two new ultra high-performance tires from our flagship ADVAN® line, the ADVAN Sport® V105 and ADVAN Neova® AD08 R. Looking ahead to this year, we are expecting to release many new products, including consumer, commercial and OTR tires. At this point, we are looking at 2014 as a record year in terms of product launches.

Question: What message do you want to communicate to your dealers?

Hamaya: We want our dealers to know we’re doing everything we can to help their businesses. We will continue to strengthen our relationships with them by listening to their feedback and adjusting our strategies to meet their needs.

To be successful in 2014, we have to be strategic and have our plans accepted by our dealers as well as by the market. I am confident in the initiatives we have developed to support our strategies going forward.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Yokohama Tire Corporation’s Off-Road Racers Reflect on 2013 Season