Yokohama Tire Corporation's Booth #41029 is where the Action is at SEMA

Highlights include the debut of two environmentally-friendly tires, a press conference to launch an ADVAN(R) ultra-high-performance tire, off-road champions signing autographs and a tire dealer blackjack tournament

FOR IMMEDIATE RELEASE

Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com

LAS VEGAS, NV (Oct. 27, 2008) - Yokohama Tire Corporation is using its presence at the SEMA Show (booth #41029) to launch three new tires - two that are environmentally friendly and one ultra-high-performance; host dealers at its annual fun-filled Beat the Odds blackjack tournament; and feature off-road champions Cameron and Heidi Steele signing autographs for attendees.

"We are using the SEMA Show to highlight our technical innovations, product development and environmental commitment," said Fred Koplin, director of marketing communications. "SEMA's an important show for us to reach dealers and the media and let them know what we are doing."

Yokohama's SEMA Show highlights include:

  • Press conference on Tuesday, November 4th, 1:45 p.m.-2:05 p.m. to launch a new ADVAN(R) ultra-high-performance tire.
  • The introduction of two environmentally-friendly tires: the dB Super E-spec(TM) passenger tire and an experimental Eco Race Tire
  • Beat the Odds tire dealer blackjack tournament, Tuesday, November 4th, 5 p.m.-7 p.m. One lucky dealer will walk with the grand prize: a new Superformance MKIII, equipped with Yokohama 19-in. S.drive(R) tires. The 425 hp car has a Roush 327 cu. in.V8 and is worth more than $70,000. Second- and third-place winners will receive $5,000 and $1,000, respectively.
  • Yokohama-sponsored off-road champions Cameron and Heidi Steele will be signing autographs in the booth on Wednesday, November 5th from 11 a.m. to 12:30 p.m.
A bevy of vehicles fitted with Yokohama tires will be on display in the booth. They include:
  • A Ford Flex with Parada Spec-X(R) 265/35R22
  • A WALD's Black Bison Mercedes Benz S 63 AMG with ADVAN Sport(R) 255/30R22 and 295/25R22
  • A Porsche 911 GT3 with ADVAN Neova(R) 235/35R19 and 295/30R19 tires
  • A Studie AG BMW Z4 M Coupe with ADVAN Sport 255/30R19 and 275/40R19
  • A Superformance MK III with S.drive(R) 245/35R19 and 285/30R20 tires
  • Heidi Steele's Ford Ranger SCORE 7SX Race Truck with Geolandar M/T+(R) 35x12.50R15LT tires

Other Yokohama/SEMA highlights include:

  • Mark Chung, Yokohama's director of strategic marketing, is part of a "Fueling the Green Movement" panel discussion on Monday, November 3rd, 8:30 a.m.-10 a.m., Las Vegas Convention Center, room N265.
  • Yokohama is sponsoring the Tire Industry Association welcome reception, Monday, November 3rd, 6:30 p.m.-9:30 p.m., The Living Room at Planet Hollywood.
  • Yokohama is sponsoring the Scion party on Wednesday, November 5th, 10 p.m.-4 a.m., Prive Nightclub at Planet Hollywood.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.



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