Yokohama Tire Corporation Continues Sponsorship of Toyotafest

Annual event to take place May 9 at Queen Mary, Long Beach, CA

Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com

FULLERTON, CA (May 6, 2009) - Continuing its strong support of grassroots car club events, Yokohama Tire Corporation is once again sponsoring Toyotafest, May 9, at the Queen Mary in Long Beach, California. This is the 14th annual edition of Toyotafest, and more than 370 new and vintage Toyotas will be on display from 9 a.m. to 3 p.m.

Yokohama Tire will have a prominent display featuring its full line of tires, including the recently-launched ultra high-performance ADVAN Neova^® AD08 and its soon-to-be-released eco-friendly dB Super E-spec(TM) tire with fitments for the Toyota Prius. The dB Super E-spec combines orange oil with natural rubber (thus using less petroleum) and has a low rolling resistance for improved fuel efficiency. It won one of Popular Mechanics Editor's Choice Awards in 2008.

"The Toyotafest has grown in size over the years, but the care the organizers put into it has kept the quality of the event high and the experience truly special," said Fred Koplin, Yokohama director, marketing communications. "It's a great opportunity for us to interact face-to-face with Toyota enthusiasts and we are highly pleased with our continued involvement in the event."

For more on Toyotafest: http://www.toyotaclub.org/Toyotafest/toyotafest.htm

For more information on the dB Super E-spec tire, visit http://www.yokohamatire.com/video/ktlavideo.html

For more on the ADVAN Neova AD08:
http://www.yokohamatire.com/tires/advan_ad08.aspx

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com. For details on Yokohama's environmental efforts, go to www.ecotreadsetters.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.