New AVID Touring-S Added to Yokohama Tire Corporation Lineup

Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com

FULLERTON, CA (Aug. 28, 2008) - Yokohama Tire Corporation is adding a new tire to its popular AVID line: the AVID Touring-S(TM). The tire will be available in tire stores across the U.S. in the fall of 2008.

According to Dan King, Yokohama vice president of sales, the AVID Touring-S(TM) offers exceptional ride quality, stability, safety and durability for a wide range of cars, SUVs and minivans, including Ford Focus, Mitsubishi Lancer, Nissan Altima, Honda CRV, Chevy Uplander, Dodge Caravan and Toyota Sienna.

"The hallmark of a great tire is the technology that goes in before the tire is made," said King. "Yokohama's dedication to research and performance innovations give the AVID Touring-S its combination of durability and comfort in the worst of conditions."

Product highlights of the AVID Touring-S include a twin stability rib for better handling and reduced noise; luxury sidewall construction that utilizes a hard rubber insert to help absorb bumps and vibrations; tapered rain channels that accelerate water into the outer grooves for optimal wet traction; cross traction sipes that improve handling in adverse conditions; and a tri-plex compound for increased tread life and traction on slick surfaces.

The AVID Touring-S(TM) will be offered in 19 sizes.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com. For details on Yokohama's environmental efforts, go to www.ecotreadsetters.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.