Yokohama Tire Corporation Sponsoring Two NFL Teams, Two College Teams

Consumer and dealer promotions planned with Cleveland Browns, Baltimore Ravens, UCLA and USC. Home Team Pride jersey promotion runs from Aug. 30 to Oct. 15

Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com

FULLERTON, CA. - (Aug. 29, 2008) - Football season is here and Yokohama Tire Corporation is ready to score. Once again, Yokohama is using another of America's most popular sports as a marketing tool, offering a variety of dealer and consumer promotions throughout the professional and college seasons in conjunction with the National Football League's Baltimore Ravens and Cleveland Browns, as well as two high-visibility college teams, the UCLA Bruins and USC Trojans. The first football campaign, the "Home Team Pride" jersey promotion, begins August 30 and runs through October 15, 2008.

"America loves its football, both on the college and pro level," said Dan King, Yokohama vice president of sales. "That's why we're once again sponsoring teams to help highlight our lineup of tires, including ADVAN(R), S.drive(TM), PARADA(R), Geolandar(R) and AVID(R). "All the promotions, including the Home Team Pride jersey campaign, will be a big hit with our dealers and their customers."

The Home Team Pride promotion involves a jersey giveaway where dealers in the specific markets offer free, official replica team jerseys to every customer who buys any four Yokohama tires. Yokohama will also have signage, product displays and events at the stadiums, plus radio and television spots, presence on the teams' websites and newsletters, and other corporate identifications.

The football promotions follow successful Yokohama marketing ventures with three NBA teams (the defending champion Boston Celtics, San Antonio Spurs and Golden State Warriors), as well as two Triple-A minor league teams, the Scranton Yankees and Memphis Redbirds.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com. For details on Yokohama's environmental efforts, go to www.ecotreadsetters.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.