TIRES 101

THE YOKOHAMA DIFFERENCE

As a tire rotates under load thousands and thousands of times, the forces on the casing steel and rubber compounds are incredibly stressful. This strain energy can take the life out of tires prematurely. Our exclusive technologies help combat this fatigue, reinforcing the casing to extend tire life, allowing for multiple retreads, and reducing maintenance costs. Which means you’re getting more tire for your dollar.

SMARTER ENGINEERING FROM THE START

Contrary to popular belief, better performance doesn’t always come at the expense of the environment. Thanks to an innovative manufacturing process, we’ve developed tires designed to reduce the things that matter most: pollution, fuel consumption, and, ultimately, your operating costs.

Z environment

STRAIN ENERGY MINIMIZATION TECHNOLOGY: EXTENDED CASING LIFE

Consider the effects of rapidly bending a paper clip, this is an exaggerated example of what the steel belts of a tire’s casing face over the many miles of its life. Over time, the strain of heavy loads, heat, rough roads, and everyday operation break down the steel, reducing casing life. Our STEM technology reinforces the casing to help it stand up to these strains allowing for multiple retreads, deeper tread depths, and wider tread profiles.

Stem 2 Stem

MC2 CONSERVATION TO THE NTH DEGREE

When the enemy is fuel consumption, the solution is our Maximized Conservation Concept (MC2) technology. Utilizing advanced technology that minimizes the effects of heat on the casing and tread, MC2 tires lower rolling resistance by 10 percent to reduce your cost-per-mile.

MC2

PROUD TO BE SMARTWAY® VERIFIED

Yokohama offers a number of tires designed to meet SmartWay’s stringent low-rolling resistance criteria.

Smart Way Verified