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SANTA ANA, CA (May 15, 2015) – The Yokohama Tire Corporation (YTC) television advertising campaign, “I Am Yokohama,” won a bronze, local-level ADDY® Award in the products category from the American Advertising Federation (AAF) of Orange County.
SANTA ANA, CA (May 11, 2015) –Yokohama Tire Corporation’s (YTC) high-performance W.drive® winter tire line, known for its inclement weather reliability and durability, added a new member to the family – the V905. Available now for U.S. and Canadian tir
SANTA ANA, CA. – (April 29, 2015) – Yokohama Tire Corporation’s (YTC) 2015 Ride and Drive Dealer Training Program began in Houston, Texas this week and will visit 10 markets within the next five months. The annual program is designed to educate YTC dea
SANTA ANA, CA (April 21, 2015) – At the upcoming 11th annual M2W® – The Marketing to Women Conference, Fred Koplin, Yokohama Tire Corporation’s (YTC) senior director, marketing, will be part of a panel of marketing executives focusing on how to gain mo
SANTA ANA, CA (April 20, 2015) – A few months back, Yokohama Tire Corporation (YTC) relocated its corporate headquarters and distribution center from Fullerton, California, where it operated for 28 years.
SANTA ANA, CA. – (April 14, 2015) – On April 22, kids in San Juan Capistrano, California will get a new, eco-friendly playground, thanks to Yokohama Tire Corporation (YTC) and its cause marketing partner, KaBOOM!.
SANTA ANA, CA (April 8, 2015) – Formula Drift is back and so is