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Yokohama Tire Corporation’s New GEOLANDAR A/T G015 Tire for Pick-ups and SUVs Goes on Sale April 1

Yokohama Tire Corporation’s New GEOLANDAR A/T G015<sup>™</sup> Tire for Pick-ups and SUVs Goes on Sale April 1

Consumers can rule the road with a durable tire that’s engineered to improve traction on any surface regardless of weather conditions.

FOR IMMEDIATE RELEASE

Media Contact:     Katie Brown, PCG, 424-903-3641, kbrown@pacificcommunicationsgroup.com

SANTA ANA, CA. – (Mar. 15, 2016) – Against the rugged backdrop of Moab, Utah, Yokohama Tire Corporation launched the newest addition to its successful GEOLANDAR line – the GEOLANDAR A/T G015™.  The innovative all-terrain tire is engineered for durability and vastly improves traction for SUVs and full-size pick-ups on any surface in any weather condition, including snow. The G015 meets the Rubber Manufacturers Association’s severe snow service criterion and is stamped with the mountain/snowflake symbol. It will be available for sale in North America on April 1. 

“The GEOLANDAR A/T G015 delivers outstanding traction in any condition, both on road and off,” said Andrew Briggs, senior director of tire business planning, product planning and sales operations. “It’s the toughest and most versatile GEOLANDAR yet and it’s built to last, providing some of the best mileage in the industry.” 

Other benefits of the GEOLANDAR A/T G015 include:

-- Ultimate all-season traction: Yokohama’s exclusive orange oil compound and advanced tread design combine to provide superior handling and road grip.

-- Updated size line-up covering 96% of the market for today’s pick-ups and SUVs.

-- Limited treadwear warranties: 60,000 miles for P/E-metric and 50,000 miles for LT-metric sizes. 

The G015 will come in 60 LT and P/E metric sizes with availability beginning April 1st

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.