Teaming up with organizations around the world to bring performance and success in different multitudes.
Two global organizations dedicated to performance, innovation and success. Yokohama is excited to be the official shirt sponsor of the Chelsea Football Club. The partnership began with the 2015/2016 season and will extend for the next four years. Chelsea Chairman Bruce Buck called it "a perfect fit." We couldn't agree more.
Yokohama Tire is joining forces with Nitro Circus, the world’s leading action sports and entertainment brand, to spotlight Yokohama’s rugged GEOLANDAR® line of light truck tires to Nitro Circus’ high-energy, hardcore fan base. Nitro Circus Live is an adrenalin-fueled action sports show featuring the world’s best athletes in FMX, BMX, Skate and more and Yokohama is proud to be the exclusive tire of the Nitro Circus Live Tour in sold-out stadiums across the United States.
Yokohama has teamed up with Spartan Race, the world’s largest obstacle race and endurance brand, to highlight its GEOLANDAR® line of light truck tires. Yokohama tires will be used by Spartan Race participants competing on the obstacle course in the “Yokohama Tire Flip,” a true test of conditioning and strength. Spectators can also get in on the action by stopping at Yokohama’s booth at each race to try their tire flipping ability as part of the Yokohama Tire Flip Festival Challenge.
Yokohama has signed a multi-year sponsorship deal with US Youth Soccer. The agreement, which names Yokohama as the “Official Tire Sponsor of US Youth Soccer,” was announced at the US Youth Soccer Workshop and NSCAA in Los Angeles.
KaBOOM! is a national non-profit dedicated to bringing balanced and active play into the daily lives of all kids, particularly those growing up in poverty in America. Through this partnership, Yokohama consumers will continue to be able to help put kids first and provide them play opportunities that will ensure they grow up to become healthy and productive adults.