Inspire to Go Strong.

Dedication, Toughness, Ability, Performance. This is the definition of GO STRONG. It's what we do, it's who we are, it's what we make. GO STRONG isn't just a tagline, it's a way of life. The underlying philosophy supporting everything we do.


Yokohama can tell me about relevant news, offers and promotions (including on behalf of its official sponsors and partners)

Athletes and Ambassadors

This all-star line-up of drivers, lifestyle athletes and influencers embody passion and adventure taken to the extreme. Learn more about them and find out what it really means to 'GO STRONG.'

Travis Pastrana

Misty Diaz

Jesse La Flair

Beaver Fleming

James Foster

Caballo del Diablo

Robert Killian

Sydney Olson

Blake (Bilko) Williams

Basil Lynch

Dale Dondel

Dustin Willimas

Kurtis Downs

Lyn-Z Adams Hawkins Pastrana

Sean McAlister


Teaming up with organizations around the world to bring performance and success in different multitudes. Learn more about our partners and upcoming events with Yokohama



Needham, MA

May 24-27

Salinas, CA

June 1-2

Dallas, GA

June 8-9

Los Angeles, CA

July 6-7

Jekyll Island, GA

July 13-14

Huntsville, UT

July 20-21

Black Mountain, NC

July 27-28

Atlanta, GA

Aug 10-11

Glen Jean, WV

Aug 24-25

Killington, VT

Sept 14-15

Olympic Valley, CA

Sept 28-29

Jekyll Island, GA

Oct 5-6

Abington, PA

Oct 12-13

Iredell, TX

Oct 26-27

Atlanta, GA

Nov 16-17

Murrieta, CA

Nov 16-17

Jekyll Island, GA

Nov 30 - Dec 1

Castaic, CA

Dec 7-8

Laughlin, NV

Dec 14-15