SANTA ANA, CA. – (July 16, 2015) – The Yokohama Rubber Co., Ltd., parent company of Yokohama Tire Corporation (YTC), and new principal shirt partner of Chelsea Football Club, the English Premier League champions, is delighted to reveal a new jersey bearing the “YOKOHAMA TYRES” logo.
Sales of the eagerly awaited new uniform will be launched on July 22 and will soon be available to Chelsea fans around the world. The new home uniform, manufactured by leading sports brand adidas, bears the YOKOHAMA TYRES logo across the chest, and will be worn by the players for the first time at a pre-season friendly match between Chelsea and New York Red Bulls of the Major League Soccer (MLS) league in the U.S. on July 22.
The uniform will make its U.K. debut on August 2 at Wembley Stadium when Chelsea takes on Arsenal in the FA Community Shield match pitting the reigning Premier League champions against the current FA Cup holders.
The shirt design stays loyal to tradition, taking inspiration from several classic Chelsea shirts. With white and red trims at the collar, sleeves, shorts and socks the kit celebrates these club colors and ties back to Chelsea’s history. The vertical pinstripes underline this celebration, having been a feature of several iconic jerseys from the past 30 years.
Established in 1905, the Chelsea Football Club is one of the Premier League’s most prestigious clubs. Chelsea completed the 2014‒2015 season by capturing its fifth English championship. It has won the FA Cup seven times, the European Cup Winners’ Cup twice, and is the only U.K. club to win all three of the UEFA's three major club competitions, lifting the UEFA Champions League in 2012 and the UEFA Europa League a year later. The current first team includes many world-class players and is led by manager Jose Mourinho, one of the football world’s top coaches.
Yokohama is a brand recognized worldwide and its partnership with Chelsea FC can only serve to heighten awareness for it even more. The two have entered a five-year partnership commencing with the 2015-16 season that opens this July.
Upcoming Chelsea matches that will be played in the new uniforms (late July ‒ early August)
July 22 vs. New York Red Bulls - Pre-season match in New Jersey, USA
July 25 vs. Paris Saint-German FC - Preseason match in Charlotte, North Carolina, USA
July 28 vs. FC Barcelona - Preseason match in Washington D.C.
August 2 vs. Arsenal - Community Shield at Wembley Stadium (London)
August 5 vs. ACF Fiorentina -Pre-season match at Stamford Bridge (London)
August 8 vs. Swansea - Premier League opener at Stamford Bridge (London)
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.