FROM THE TRACK TO THE STREET
The nine models in the ADVAN family are born from the same DNA of adrenaline-pumping performance to deliver race-ready handling for all driving styles and conditions.
History
How Our ADVAN Line Rose To the Top Against All Odds
Before 1978, no one thought Japan had a shot at challenging Europe’s reign on wet performance passenger tires. Then Yokohama Tire introduced the world to ADVAN and put Japanese ultra-high performance tires on the map.
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