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Yokohama — A Historical Timeline

Yokohama — A Historical Timeline

We Don't Just Make Tires, We Make History//

2020s

//We're Just Getting Started

2020

Yokohama continues its award-winning ways as the ADVAN Apex earns a prestigious 2020 iF Design Award

2010s

//Building Upon our Success

2019

YTC’s decades-long ultra-high-performance heritage rolls on with the launch of the new ADVAN Apex™. Developed for the North American market, the Y-rated Apex has 44 sizes.

Rugged gets redefined with the introduction of Yokohama’s new GEOLANDAR X-AT™ extreme all-terrain tire

Yokohama’s rugged GEOLANDAR X-MT™ earned an esteemed 2019 Red Dot award in the Product Design category.

YTC rolls out the new GEOLANDAR X-CV™ for luxury SUVs and crossovers.

YTC is now the Official Tire of the Global Time Attack and Super Lap Battle.

2018

Yokohama announces all-new Team Yokohama, an eclectic array of drivers, lifestyle athletes and influencers — including legendary driver Travis Pastrana — to engage with new audiences.

Yokohama is now the official tire of the 24 Hours of Lemons, the madcap race series featuring cars that cost a whopping $500 or less.

Yokohama Tire named sponsor and exclusive tire provider for new Porsche Pikes Peak Class.

Yokohama’s ADVAN® A054 is the official tire for Nitro Rallycross (NRX), a new adrenaline-fueled event at the Annual Nitro World Games.

2017

Yokohama Rubber Co., Ltd. – YTC’s parent company in Japan – celebrates its 100th anniversary.

Yokohama announces the sponsorship of Spartan Race, producers of obstacle course racing events.

2016

Yokohama and IMSA expand their partnership with Yokohama becoming the official tire provider and presenting sponsor of the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama.

Yokohama Tire Manufacturing Virginia (YTMV), LLC, received two awards for outstanding achievements in sustainable manufacturing: the Environmental Excellence Gold Award from the Virginia Water Environment Association and the bronze Governor’s Environmental Excellence Award.

YTC establishes a tire research and development center in North Carolina.

Yokohama goes green with its first-ever BluEarth® commercial tire

2015

A ribbon-cutting ceremony is held for the opening of Yokohama Boulevard, a $20 million, four-mile road that will serve as a major thoroughfare in moving materials and products to and from the Yokohama Tire Manufacturing Mississippi, LLC’s new commercial tire plant in West Point, Mississippi.

Yokohama signs a three-year multi-channel partnership with the national non-profit KaBOOM! to include cause marketing campaigns, playground builds and annual title sponsorships.

Yokohama Tire Manufacturing Virginia, LLC received the 2015 Environmental Warrior Award from the Virginia Water Environment Association (VWEA). The award was bestowed upon the Salem, Virginia, facility as part of VWEA’s 2015 Industrial Waste and Pretreatment Environmental Excellence Awards Program.

"I Am Yokohama" television advertising campaign wins prestigious ADDY Award.

Yokohama sponsors with English Premier League champion Chelsea FC as the Official Shirt Partner (until 2020).

Yokohama Tire Manufacturing Mississippi, LLC (YTMM), Yokohama’s first U.S-built plant, hosts its grand opening ceremony in West Point, Mississippi. The high-tech facility will have the capability of producing up to a million commercial tires a year.

Yokohama Tire Manufacturing Virginia (YTMV), LLC becomes the latest Yokohama plant to be a zero landfill operation and achieves two major milestones: its 25th anniversary and the production of its 80 millionth tire.

2014

Yokohama signs agreement with the Robert Trent Jones Golf Trail to be title sponsor of the Yokohama Tire LPGA Classic (until 2016).

Yokohama signs an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.

Yokohama announces it is moving its Western Region Distribution center from Fullerton, California to a newly constructed 658,000-square-foot facility in Chino. YTC relocates its corporate headquarters to nearby Santa Ana.

2013

Yokohama signs an agreement to build a commercial truck tire plant in West Point, Mississippi. The facility, which is expected to produce up to one million tires annually starting in 2015, will have an initial capital investment of $300 million and potential plant expansions could be up to four times the original employment and investment levels.

Driving on ADVAN Neova AD08R tires, YTC-sponsored Michael Essa wins the 2013 Formula Drift title at Irwindale Speedway.

2012

Yokohama honored by OC Metro magazine as a "top green company."

A special in-game promotion puts YTC and the Los Angeles Angels baseball team in the Guinness Book of World Records, as 39,013 fans made history as the "largest gathering of people wearing cowboy hats." YTC provided the Yokohama-branded hats.

2011

YTC's parent company, The Yokohama Rubber Co., Ltd., wins the 2011 Environmental Achievement of the Year award at the Tire Technology Expo in Cologne, Germany.

Yokohama's environmentally-friendly tire technology, embodied in the DB Super E-Spec® tire, is highlighted in a two-year exhibit at the Boston Museum of Science.

Two Yokohama-sponsored off-road racers, Heidi Steele (SCORE Class 6) and Chad George (Lucas Oil Super Lite) win season championsips on Geolandar tires.

Yokohama becomes an Official Partner of Angels Baseball (through current).

Yokohama becomes an Official Partners of the New York Yankees (until 2015).

2010

An electric race vehicle sponsored by Yokohama won the 2010 Pikes Peak International Hill Climb in record-breaking time.

2000s

//Innovation for the New Millennium

2009

Yokohama named EPA SmartWay® Partner in the “Shippers” category.

Yokohama “Forever Forest” holds its first tree-planting ceremony outside of Asia at its Salem, VA plant. Forever Forest is a global initiative that aims to plant approximately.

The orange oil-infused ADVAN® ENV-R1™, launches as the Official Spec Tire for the 2009 Patrón GT3 Challenge by Yokohama race series.  The ENV-R1 is the first eco-friendly tire.

2008

Yokohama becomes the Official Tire of Road Atlanta (through 2016).

2007

Yokohama launches new fuel efficient & environmentally friendly Zenvironment® line.

Yokohama becomes the Official Tire of the Baltimore Ravens (until 2015).

2006

Yokohama opens a new Distribution Center in Groveport, OH.

Yokohama introduces S.drive® tires.

2005

Yokohama introduces its ADVAN® line of ultra high-performance tires in the U.S.

Yokohama becomes the Official Tire of the Pebble Beach Concours d'Elegance (through 2016).

2003

Yokohama becomes the Official Tire of Infineon Raceway (through 2016).

2000

Yokohama opens a new tire distribution center in Auburn, GA.

Yokohama introduces the PARADA®.

1990s

//Performance From the Track to the Street

1999

Yokohama reaffirms its dedication to taking technology from the race track to the street with the introduction of the AVS Sport® ultra-high-performance tire, Yokohama's street version of its race-winning Toyota Atlantic racing rain tire.

1997

The AVID® line is introduced.

1996

Yokohama motorsports enters the International Motorsports Association WSC class.

Yokohama introduces the GEOLANDAR®.

1995

Yokohama opens a new distribution center in Suwanee, GA.

1992

Yokohama and the Mohawk Rubber Company merge. This venture gives Yokohama the ability to produce automobile and light truck tires for sale in both the OEM and replacement markets in the U.S.

1980s

//A Decade of Steady Growth

1989

Yokohama acquires the Mohawk Rubber Company, providing an essential manufacturing facility in the U.S.

1988

Yokohama enters into a heavy truck tire manufacturing joint venture with General Tire and Toyo Tire. The company, GTY Tire, is located in Mt. Vernon, IL.

1986

Yokohama outgrows its Montebello facility and moves to Fullerton, CA.

1982

Yokohama introduces the A008 to the U.S. market.

1970s

//Laying The Groundwork

1972

Yokohama introduces G.T. Special Products in the U.S.

1969

//the origin of the yokohama tire corporation

The Yokohama Rubber Co., Ltd., based in Tokyo, Japan, and founded in 1917, enters the U.S. market by opening an office in Los Angeles, CA.
Yokohama Tire Corporation is founded.