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Privacy Policy

Privacy Policy


Yokohama Tire Corporation (“Yokohama”) is committed to protecting your privacy and the personal information you share with us. This Privacy Policy explains our privacy practices and how you can manage your privacy rights with Yokohama.


PERSONAL INFORMATION WE COLLECT


The type of information we collect varies based on our interaction with you. For example, if you register your tires for a Yokohama warranty we may collect more and different information from you than if you sign up to receive information about our products via email. In most cases, we collect your personal information directly from you.


Yokohama collects the following categories of personal information:





Category of Data



Source of Data






Business or Commercial Purpose of Processing






Name, contact information, and other identifiers






We usually collect this information directly from you. For example, you might ask to be included on our mailing list, or you might register your tires for recall purposes. In some cases, a dealer may provide the information to us as part of a promotion. We make no representations as to how a third party, including a dealer, may collect and use your information.






To provide the products or services that you have requested or purchased; to refine our services and to communicate with you about Yokohama and Yokohama products; and to aid in recall programs, as required by law.






Commercial information, including products or services purchased, obtained, or considered






We collect this information when you shop at our on-line merchandise store, and as part of the warranty, rebate, and promotions processes.






To provide the products or services that you have requested or purchased and aid in recall programs, as required by law.






Financial data such as bank account numbers, credit or debit card numbers, and similar information






We use third party processors to facilitate payments you may make on our online merchandise store, so we do not store or have future access to your payment card information. We collect bank account information from employees and related persons for payroll and benefits purposes.






To provide the products or services that you have requested or purchased and to manage our human resources and meet legal requirements.






Internet and other electronic network activity






When you visit our site, we collect information such as browsing activity on our site, ads viewed or clicked, and search terms used. Our systems automatically collect information such as IP address, browser type and language, operating system, device type, and hardware attributes from all website visitors.






To help diagnose technical issues and to ensure the security of our systems. To communicate with you about Yokohama and Yokohama products.






Geolocation






We may request your location when you ask for the nearest dealership, for example.






To provide the products or services that you have requested or purchased.






Audio, electronic, visual, or similar information






We may collect this category of information as part of our efforts to ensure the physical security of our facilities and personnel. Also, you may choose to access our social media platforms, where you may choose to provide photos and other user-generated content.






To refine our services and to communicate with you about Yokohama and Yokohama products and for physical security.






Professional or employment‑related information






We collect this information from job applicants, employees, former employees, and related persons, as a normal part of our human resources processes. This includes, as appropriate, union membership information. We may also collect this information from third-party networking sites, such as LinkedIn.






To manage our human resources and meet legal requirements.






Education Identifiers






We collect this information from job applicants, employees, former employees, and related persons, as a normal part of our human resources processes.






To manage our human resources and meet legal requirements.






Sensitive Identifiers






Under some circumstances, we may collect social security, driver’s license, state identification card, or passport numbers from job applicants, employees, former employees, and related persons, as part of our human resources processes.






To manage our human resources and meet legal requirements.






Protected classifications under California or federal law






We collect this information only as required by law, typically as part of the employment process. (for a list, see: https://www.senate.ca.gov/content/protected-classes)






To manage our human resources and meet legal requirements.






Inferences






At Yokohama, like many other companies, we use contextual customization of advertisements to enhance your visit to our website. We do not build a profile of your user experience but instead use this information to share advertisements with you after you have exited our website.







To refine our services and to communicate with you about Yokohama and Yokohama products.








SELLING AND SHARING PERSONAL INFORMATION

Yokohama does not sell your personal information for monetary consideration.  However, our use of cookies and other tracking technologies, as well as the collection of personal information on our sites and applications by third parties, may be considered a “sale” or “sharing” under California law. The table below shows the categories of personal information we have “sold” or “shared” in the prior 12 months, the categories of recipients, and the business purposes for the “sale” or “sharing.”








Category of Data






Category of Recipients






Business Purpose for Selling/Sharing






Name, contact information, and other identifiers






Advertisers and marketing partners, providers of data analytics, and social media networks






To make the online advertisements you see more relevant to your interests, including advertisements for Yokohama products and services. To improve market understanding.






Commercial information, including products or services purchased, obtained, or considered






Advertisers and marketing partners, providers of data analytics, and social media networks






To make the online advertisements you see more relevant to your interests, including advertisements for Yokohama products and services. To improve market understanding.






Internet and other electronic network activity






Advertisers and marketing partners, providers of data analytics, and social media networks






To make the online advertisements you see more relevant to your interests, including advertisements for Yokohama products and services. To improve market understanding.





CALIFORNIA SHINE THE LIGHT LAW

Customers who are residents of California may request information concerning the categories of personal information (if any) we share with third parties for their direct marketing purposes, as well as information about those third parties. If you would like more information, please contact us at info@yokohamatire.com or on the phone by calling us at 1-800-722-9888.


OTHER DISCLOSURES OF PERSONAL INFORMATION


As noted in the list below, we may disclose your personal information to vendors performing operational services on our behalf, including maintaining service accounts, providing customer service, processing or fulfilling orders and transactions, processing payments, providing marketing or advertising services, providing analytic services, providing data storage, processing employment-related information, administering employee benefits, or providing similar services.


As required under California's privacy law, the table below lists the categories of personal information that Yokohama has disclosed to third parties for a business purpose in the preceding 12 months:



Category of Data






Category of Recipients






Business or Commercial Purpose of Disclosure






Name, contact information, and other identifiers






Service providers performing operational services on our behalf, including those vendors assisting us with processing or fulfilling orders, providing data storage, marketing or advertising services, processing employment-related information, administering employee benefits, or providing similar services.






Operational services on our behalf, including maintaining service accounts, providing customer service, processing or fulfilling orders and transactions, processing payments, providing marketing or advertising services such as servicing emails sent to you, providing analytic services, providing data storage, processing employment-related information, administering employee benefits, or providing similar services.






Commercial information, including products or services purchased obtained, or considered






Service providers performing operational services on our behalf.






Operational services on our behalf, including processing orders or providing similar services.






Financial data such as bank account numbers, credit or debit card numbers, and similar information






Service providers assisting us with processing payments or providing similar services.






Operational services on our behalf, including processing payments, processing employment-related information, administering employee benefits, or providing similar services






Internet and other electronic network activity






Service providers performing operational services on our behalf, including assisting us in maintaining our website or providing similar services.






Operational services on our behalf, including providing marketing or advertising services, assisting us in maintaining our website, or providing similar services.






Geolocation











Operational services on our behalf, including providing customer service, processing or fulfilling orders and transactions, or providing similar services.






Professional or employment‑related information











Operational services on our behalf, including processing employment-related information, administering employee benefits, or providing similar services.






Education Identifiers











Operational services on our behalf, including processing employment-related information or providing similar services.






Sensitive Identifiers











Operational services on our behalf, including providing customer service, processing or fulfilling orders and transactions, processing employment-related information, administering employee benefits, or providing similar services.






Protected classifications under California or federal law











Operational services on our behalf, including processing employment-related information or providing similar services.






STORING PERSONAL INFORMATION


We keep personal information that we have collected for as long as necessary to satisfy your requests and comply with legal requirements. This applies to all categories of personal information identified above.


YOUR DATA PRIVACY RIGHTS


Privacy laws in certain states, including California, provide certain rights for individuals. Those rights may include, based on your geographic location, the following:


  • Right to Know – You may ask us to provide a description of the personal information we have collected about you and to access such information.
  • Right to Correct – You may ask us to correct any inaccuracies in the personal information we have collected.
  • Right to Delete – You may ask us to delete the personal information we have collected.
  • Right of Portability – You may ask us to provide a copy of the personal information that you have previously provided to us in a portable and readily usable format.
  • Right to Opt-out – You may ask us not to process your personal information for the purposes of targeted advertising or profiling. You may ask us not to sell or share your personal information.
  • Right to Non-Discrimination – We will not discriminate against you for exercising these rights.
  • Right to Limit Use and Disclosure of Sensitive Personal Information – Starting in January 2023, you have the right to limit the use and disclosure of your sensitive personal information.

If you wish to exercise one or more of these rights under applicable law, please fill out this form here, or contact us at consumeraffairsdepartment@yokohamatire.com or on the phone by calling us at 1-800-722-9888. We may, under applicable law, require additional proof of your identity. You may designate an authorized agent to make a request for you. If you use an authorized agent, we may require the agent to submit proof that they are authorized to act on your behalf.


CHILDREN’S PRIVACY


We do not knowingly collect any information from children under the age of 16, and we have no knowledge that we have done so. We do not knowingly sell or share personal information of children under the age of 16, and we have no knowledge that we have done so. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.


CONTACTING US


If you have questions or concerns, you may reach us via email at consumeraffairsdepartment@yokohamatire.com or via phone (toll free) at 1-800-722-9888. You can print a copy of this privacy policy by clicking here.


CHANGES TO THIS POLICY


We may change this Privacy Policy from time to time.


This Privacy Policy was last updated December 31, 2022.