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Takaharu Fushimi Named CEO of Yokohama Corporation of North America

Takaharu Fushimi Named CEO of Yokohama Corporation of North America

Executive returns from The Yokohama Rubber Co., Ltd. in Japan to head Yokohama’s North American Operations

FULLERTON, CA (Oct. 7, 2014) – Takaharu Fushimi, a managing corporate officer with Tokyo, Japan-based The Yokohama Rubber Co., Ltd. (YRC), has returned to the U.S. to assume the post of CEO for Yokohama Corporation of North America (YCNA).

In this new appointment, Fushimi will be responsible for the strategic operations in North America, as well as oversight of the multiple subsidiaries and business units responsible for sales and marketing, OE business and manufacturing.

This is Fushimi’s second assignment in the United States; he was CFO at one of YCNA’s subsidiaries, Yokohama Tire Corporation (YTC), before returning to Yokohama’s global headquarters in Japan in 2007. He subsequently assumed various executive posts, including his most recent one as head of OE tire sales & marketing division for YRC.

YCNA and YTC are headquartered in Fullerton, California.

About Yokohama Corporation of North America

A diversified company, Yokohama Corporation of North America (YCNA) is a wholly-owned subsidiary of Tokyo, Japan-based The Yokohama Rubber Co., Ltd. (YRC), a global manufacturing and sales company of premium tires since 1917. YCNA oversees all Yokohama-related operations in North America, including sales and marketing, manufacturing, technical development, long-term corporate planning and investment.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American sales and marketing arm of YRC. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.