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Yokohama Returns as Sponsor and Exclusive Tire Provider for Porsche Pikes Peak Division

/Consumer News, Motorsports, Team Yokohama

Yokohama Tire, Porsche and Travis Pastrana are taking on the mountain again in the world-renowned Broadmoor Pikes Peak International Hill Climb.

For the second straight year, Yokohama is partnering with Porsche Motorsport North America and the Pikes Peak International Hill Climb Organization as the sponsor and exclusive tire supplier for The Porsche Pikes Peak Trophy by Yokohama.

Action sports star and Nitro Circus founder Pastrana won the inaugural class last year and is set to defend his title in the “Race to the Clouds,” June 30 in Colorado Springs, Colorado. Pastrana will race against five others in the Porsche Pikes Peak Trophy division, including fellow Team Yokohama member and Nitro Circus performer Blake “Bilko” Williams. All will compete on Yokohama’s ADVAN A052 tires.

“We’re honored to support Porsche again in this exciting division at Pikes Peak,” said Fardad Niknam, Yokohama’s senior director of consumer product planning and product marketing. “Yokohama’s return last year to the mountain was a resounding success punctuated by Travis’ incredible victory. We can’t wait to see what he and the other competitors can do again driving the Cayman GT4 Clubsport machines on ADVAN A052 street tires.”

Added Pastrana: “I had more fun at last year’s Pikes Peak Hill Climb than I have had at any event in a very long time. It’s a week of driving an historic and epic road in a fun class with some amazing drivers. This year is going to be even more fun because my friend and competitor Bilko Williams will be racing against me in the same division. This year is going to be one hell of a close race and I can't wait!”

“We are very pleased to announce the continuation of the Porsche Pikes Peak Trophy by Yokohama,” said Dr. Daniel Armbruster, president and CEO, Porsche Motorsport North America. “The partnership with the Pikes Peak International Hill Climb Organization and Yokohama exceeded every expectation in 2018. It is only natural that all three partners are excited about this division returning in 2019 and, I hope, for years to come. This fits perfectly within the objectives of Porsche Motorsport North America in providing our customers an excellent platform with the Cayman GT4 Clubsport, one which can participate in one of the world’s premier motorsport events.”

Running in the Porsche Pikes Peak Trophy division, the recently debuted 718 Cayman GT4 Clubsport and the previous generation Cayman GT4 race car are both eligible to compete in the division. Appropriate performance balancing will assure an equal field.

Yokohama will provide tire technical support throughout the week.

Along with the Porsche Pikes Peak Trophy by Yokohama, Yokohama’s extensive list of 2019 North American-based motorsports activities (both on- and off-road), includes the IMSA Porsche GT3 Cup Challenge USA by Yokohama, the Porsche GT3 Cup Challenge Canada by Yokohama, Global Time Attack and Super Lap Battle USA, 24 Hours of Lemons, Spec MX-5 Challenge, TrophyLite, One Lap of America, Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

About Yokohama Tire Corporation

Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatire

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

CategoriesConsumer NewsMotorsportsTeam Yokohama
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