Yokohama Tire Corporation’s 2015 Dealer Ride and Drive Training Program Kick’s Off in Texas

SANTA ANA, CA. – (April 29, 2015) – Yokohama Tire Corporation’s (YTC) 2015 Ride and Drive Dealer Training Program began in Houston, Texas this week and will visit 10 markets within the next five months. The annual program is designed to educate YTC dealers throughout the country about its tire line-up.

“Yokohama firmly believes that in order to sell our tires with confidence, our dealers need to understand why they are the smart choice for consumers,” said Alan Holtschneider, YTC director, marketing. “This program is a great way to interact with our dealer network while keeping them informed.”

Dealers will be able to test drive the 2015 Mustang equipped with Yokohama’s ADVAN Sport^® A/S, AVID ENVigor^®, S.drive^™ and ADVAN Neova^® AD08R tires on specially-designed courses during the training program, which will be held in the following cities:

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.