Yokohama Tire’s ‘Pit Crew’ Teaches Drivers the Importance of Tire Safety/Maintenance in Clever New Video Series
Five lighthearted educational videos are part of National Tire Safety Week Initiative
When it comes to understanding the importance of tire safety and maintenance, who should consumers turn to? How about Yokohama Tire’s Pit Crew? That’s the idea behind the tiremaker’s five new fun, tire-centric educational videos, which are being released in conjunction with the U.S. Tire Manufacturers Association’s National Tire Safety Week initiative, which runs through July 4.
“In these videos, the energetic Yokohama Pit Crew characters (who are also featured in the recent “Pit Life” commercial spot) are front-and-center showing consumers the significance of tire safety and care in a fun-to-watch format,” said Alan Holtschneider, Yokohama’s senior director of marketing.
The first video, “Know Your Tire Pressure,” can be seen here. The other videos – which are being posted each day throughout Tire Safety Week – cover vital subjects such as tire alignment, rotation, reading/understanding sidewall markings and tire storage. Videos can be found at Yokohama’s social channels, including www.facebook.com/yokohamatire and www.instagram.com/yokohamatire.
Added Holtschneider: “It’s important for consumers to know that tires influence the braking, steering, comfort, handling, safety and fuel efficiency of the vehicle, and that they are also the only parts that actually touch the road. Capitalizing on our motorsports heritage and ongoing racing presence, we think these videos stay true to our brand and will help educate them on understanding tires and the significance of tire safety in a fun new presentation.”
