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Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire Now on Sale

Yokohama Tire Corporation’s New iceGUARD iG52c™ Winter Tire Now on Sale

FULLERTON, CA – (Sept. 23, 2014) – From slush to snow to ice, winter driving can be a challenge. That’s why Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG52c™. The tire, designed to handle all wintry conditions, is now available in the U.S. in 39 sizes for a wide variety of vehicles.

“The iceGUARD iG52c is extremely versatile and excels during one of the most unpredictable seasons,” said Andrew Briggs, Yokohama director, marketing and product planning. “Our engineers developed a tread compound with aggressive grip and confident handling on both slick roads and dry pavement so drivers can feel assured in any winter situation.”

Briggs said one of the most important features of the iceGUARD iG52c is how it improves ice grip. “The thin film of water that forms on the ice surface is the cause of traction problems, but the iceGUARD iG52c’s triple-action compound counteracts them with enhanced absorption of the water film, followed by drainage of the excess moisture resulting in a more assured grip.”

Other iceGUARD iG52c highlights include:

  • An extra-wide center rib and large control blocks maximize road contact for greater stability in wet, dry and icy conditions.
  • Triple 3D sipes enhance block rigidity for excellent stability while creating more biting edges for traction on snowy and icy roads.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com