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Yokohama Tire Corporation’s ‘VIP Experience’ Promotion Gives Fans a Chance to Slide into New York for a Yankees Game

Yokohama Tire Corporation’s ‘VIP Experience’ Promotion Gives Fans a Chance to  Slide into New York for a Yankees Game

Fullerton, CA (June 3, 2014) – For baseball fans, there’s nothing like taking in a New York Yankees game at Yankee Stadium. Thanks to Yokohama Tire Corporation’s (YTC) “VIP Experience” sweepstakes promotion, one (1) lucky fan and three (3) guests will have the opportunity to head to the Big Apple to catch a game – and much more – via the online and text-messaging contest that runs now through June 30.

“Yokohama’s VIP Experience is a can’t-miss opportunity,” said Alan Holtschneider, YTC senior manager, marketing communications. “The grand prize winner and three (3) guests will get to enjoy the game from Field Level MVP seats, watch the New York Yankees’ batting practice, from the field in a designated area behind home plate and receive a limited-edition New York Yankees gift bag.”

To enter, fans can either text YTC2WIN to 89269 or go online at Yankees.com/YTCVIP. A winner will be randomly selected on July 2. The VIP Experience prize package includes roundtrip airfare to New York and hotel accommodations for the winner and three guests. The contest is open to all residents of the United States 18 years of age or older. Contest rules at: http://mlb.mlb.com/mlb/sweepstakes/y2014/nyy/yokohama_rules.jsp

YTC has been a sponsor of the 27-time World Champion Yankees for three (3) seasons, which includes a permanent sign on the Stadium’s bleacher wall in left field. Yokohama’s 2014 sports sponsorship roster also includes Major League Baseball’s Cincinnati Reds and Los Angeles Angels, the National Basketball Association’s Los Angeles Clippers, and the National Football League’s Baltimore Ravens and Indianapolis Colts.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.