ADVAN Original Goods
Since 1978, ADVAN has defied expectations and pushed the boundaries of tire technology. The name "ADVAN" symbolizes our commitment to advancing Japanese tire technology. With a focus on drivers demanding superior performance, ADVAN quickly established itself as a leader in the industry. Our iconic race livery, cemented by our first victory in the All Japan F2 Championship, has become a symbol of the relentless spirit that drives us forward.
Goods Spotlight
Against All Odds Hoodie
This hoodie is for the underdog, the relentless one who goes from the racetrack to the streets, defying the odds at every turn. It's a tribute to the ADVAN legacy and the belief that anything is possible.
Crafted with premium puff texture, the "Against All Odds" graphic is a statement piece. It’s laid over a matte blank print celebrating ADVAN's challenging spirit and founding year, 1978, and finished with elevated, puff-embroidered signature logos. This is more than a hoodie—it's a mindset.
ADVAN Original Goods
ADVAN Essentials Collection
ADVAN Original Goods
ADVAN Heritage Collection
Our iconic race livery, cemented by our first victory in the All Japan F2 Championship, has become a symbol of the relentless spirit that drives us forward, the Challenger Spirit. This limited heritage collection pays an homage to the original collection that was released in the 90s.
ADVAN Collaborations
ADVAN x Orido x DAI Capsule
Collaborative collection with legendary Yokohama drivers Max Orido, Maaya Orido, and Dai Yoshihara. ADVAN reimagined through the lens of Maaya.
ADVAN Collaborations
ADVAN x CHRNCLS Legacy Capsule
Collaborative collection paying tribute to the iconic ADVAN brand, re-imagined through the vision of The Chronicles for the 45th anniversary of ADVAN, which was also displayed at Pebble Beach during the Japanese Automotive Invitational.
ADVAN Collaborations
ADVAN x DAI WTAC Capsule
Collaborative collection with Yokohama driver and ambassador Dai Yoshihara as a commemorative nod to the first-ever US versus Australia with team Evasive for World Time Attack Australia.
ADVAN Original Goods
ADVAN Essentials Collection
ADVAN Original Goods
ADVAN Heritage Collection
Our iconic race livery, cemented by our first victory in the All Japan F2 Championship, has become a symbol of the relentless spirit that drives us forward, the Challenger Spirit. This limited heritage collection pays an homage to the original collection that was released in the 90s.
ADVAN Collaborations
ADVAN x Orido x DAI Capsule
Collaborative collection with legendary Yokohama drivers Max Orido, Maaya Orido, and Dai Yoshihara. ADVAN reimagined through the lens of Maaya.
ADVAN Collaborations
ADVAN x CHRNCLS Legacy Capsule
Collaborative collection paying tribute to the iconic ADVAN brand, re-imagined through the vision of The Chronicles for the 45th anniversary of ADVAN, which was also displayed at Pebble Beach during the Japanese Automotive Invitational.
ADVAN Collaborations
ADVAN x DAI WTAC Capsule
Collaborative collection with Yokohama driver and ambassador Dai Yoshihara as a commemorative nod to the first-ever US versus Australia with team Evasive for World Time Attack Australia.