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Yokohama Tire Corporation Celebrates a Dozen Years as an Official Sponsor of the Pebble Beach Concours d’Elegance

/Corporate News, Consumer News

Yokohama’s display includes a ‘Drive to Win’ contest on the upcoming PlayStation® racing simulator Gran Turismo® Sport, a Chelsea FC-themed Porsche 911 GT America and ADVAN® tires.

SANTA ANA, CA. – (Aug. 11, 2016) – For the 12th consecutive year, Yokohama Tire Corporation is an Official Sponsor of the Pebble Beach Concours d’Elegance. Set along the picturesque Pebble Beach Golf Links in central California, the iconic car show is set for Sunday, August 21.

“It’s been an amazing 12-year partnership with the Pebble Beach Concours, the premier car event in the world,” said Alan Holtschneider, Yokohama director of marketing. “The Concours has been the perfect arena to promote our flagship ADVAN® tire brand to consumers.”

The company’s display, located adjacent to the first tee and near the high traffic main entrance, will feature three of Yokohama’s ultra high-performance ADVAN tires: the all-season ADVAN Sport® A/S, ADVAN Sport® V105 and ADVAN Neova® AD08R. The all-new GEOLANDAR A/T G015™ tire (for SUVs and full-size pick-up trucks) will also be on display.

Open to attendees Saturday and Sunday, Yokohama’s booth will also include:

– A special “Drive to Win” contest with two racing sleds featuring the soon-to-be-released PlayStation®4 video game, Gran Turismo® Sport (GT Sport). The driver with the fastest time on Sunday will win a certificate for a free set of four Yokohama high performance, passenger or light truck tires up to 19 inches. Yokohama is a technical partner of Polyphony Digital Inc., the development studio behind Gran Turismo, and provided tire data and expertise to help make the PlayStation racing series one of the most authentic driving simulators ever created. GT Sport launches on November 15, on the PlayStation®4 system.
– A Chelsea FC-themed Porsche GT 911 America on ADVAN® ENV-R2™ race tires. Yokohama is the official shirt sponsor of the English Premier League soccer team.
The Pebble Beach Concours sponsorship agreement additionally includes brand name placement on every ticket, ad placement in the event program and participation in a number of Concours-related events and activities. Attendees will be given Yokohama and Pebble Beach Concours co-branded lanyards.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesCorporate NewsConsumer News

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