Epic Race: Yokohama Tire-Sponsored U.S. Spartan Athletes Pumped for the World Championships
Three athletes will represent Yokohama – the Official Tire of the U.S. Spartan Race – at the World Championships in Lake Tahoe on Sept. 30
FOR IMMEDIATE RELEASE
Media Contacts: Bill Groak, Kovel Fuller, 310-841-4417, firstname.lastname@example.org
Jonathan Fine, Spartan Race, 781-248-396, email@example.com
SANTA ANA, CA. – (Sept. 22, 2017) – The super-tough will get tested once more as Yokohama Tire’s three sponsored Spartan Race athletes roll into Lake Tahoe, CA for the 2017 season finale Reebok Spartan Race World Championship on Sept. 30. Yokohama is the Official Tire of the U.S. Spartan Race, the world’s largest obstacle race and endurance brand. The event will air on NBC and also be streamed live on Spartan’s Facebook page.
Yokohama sponsors Spartan Pro Team competitors Faye Stenning and Robert B. Killian Jr., as well as amateur athlete Laurel Shearer. This season, Killian placed third overall in the men’s U.S Championships, with Stenning coming in fifth and Shearer eighth in the women’s U.S Championships. Heading into the World Championships, they are world-ranked:
• Stenning: 3rd overall, 2nd gender, 2nd age, 1471 points
• Killian Jr.: 9th overall, 3rd gender, 1st age, 1459 points
• Shearer: 53rd overall, 20th gender, 5th age, 1395 points
“It’s unbelievable to see these amazing athletes in action,” said Fardad Niknam, Yokohama Tire director of segment development. “Faye, Robert and Laurel always compete extremely hard and battle till the end. All roads lead to Lake Tahoe and they’ll give it their all at the World Championships. That’s why we’re proud to support them.”
One of the many obstacle course strength-based challenges they face is the “Yokohama Tire Flip,” where Spartan competitors must flip large Yokohama tires, which can weigh between 200 and 400 pounds. “It isn’t just a test of strength,” said Stenning, it requires real strategy, too.”
Spectators can test try their tire-flipping ability as well in the Yokohama Tire Flip Festival Challenge at the Yokohama booth. Stenning (@fayestenning_ocr) and Killian (@robert_killian) will be at the booth for a meet and greet from 1-2 p.m.
“The World Championships is the race I've spent all year focusing on,” said Stenning, who finished third at the 2016 World Championships. “I'm going to leave everything I have on the course and walk away with no regrets.”
Niknam said Yokohama’s partnership with Spartan helps drive brand awareness for its GEOLANDAR® line of light truck tires – including the new GEOLANDAR M/T G003™ mud-terrain tire – by reaching out to a new, passionate audience. “Obstacle racing is one of the hottest new sports around and the Spartan community is leading the way. They are a great group to market our rugged truck tires to.”
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for off-road and light truck, high-performance, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
Connect with Yokohama Tire Corporation:
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section atwww.yokohamatire.com.
About Spartan Race, Inc.
Spartan Race is the world’s leading obstacle race company and the first of its kind to feature timing and global rankings. With more than 200 events in 30+ countries planned for 2017, Spartan Race has more than 1 million global participants, and offers open heats for all fitness levels as well as competitive and elite heats. With over 5 million passionate social media followers, health and wellness products, as well as the popular NBC television series, Spartan Race has made obstacle racing one of the fastest growing sports—and lifestyles— in the world. Spartan Race features races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating each year in the Reebok Spartan Race World Championship. Visit http://www.spartan.com for more information, a schedule of events, and to register for a race.