Yokohama Tire Continues Partnership with B.A.S.S.
Tiremaker will again implement several fan-related activities and activations at Bassmaster events to raise awareness of its GEOLANDAR® tire brand to the outdoor enthusiasts community.
- Presenting Sponsor of the Bassmaster Classic Weigh-in Presented by Yokohama Tire, Knoxville, Tennessee, Mar. 12-15
- Presenting Sponsor of the Bassmaster Classic Celebrity Pro-Am presented by Yokohama, Knoxville, Tennessee, Mar. 12
- Title Sponsor of the Elite Series Tournament at Santee Cooper, Santee Cooper Lakes, Clarendon County, South Carolina, May 14–17
“Yokohama is once again proud to partner with Bassmaster on several fan-related activities and activations,” said Candace Cogan, Yokohama’s director of product marketing. “We're looking forward to another successful year connecting with Bassmaster's passionate fan base about our wide range of rugged GEOLANDAR tires.”
As presenting sponsor of the Bassmaster Classic Celebrity Pro-Am, Yokohama will help kick off one of sportfishing’s most celebrated weeks by pairing celebrities, influencers, and top Bassmaster anglers for a fun and high-energy exhibition event. The partnership also elevates the brand’s presence on the sport’s biggest stage as presenting sponsor of the Bassmaster Classic weigh-ins, where thousands of fans gather daily to celebrate the biggest moments of championship week.
Tim Montana, a country-rock artist who frequently partners with Yokohama on truck and SxS builds, will be fishing in the Bassmaster Classic Celebrity Pro-Am driven by Yokohama.
Yokohama will also headline the Bassmaster Elite at Santee Cooper Lakes, one of the most anticipated destinations on the 2026 Elite Series schedule. The South Carolina fishery is known for producing heavyweight largemouth bass and dramatic leaderboard swings — a perfect setting for showcasing a brand built around performance and durability.
“Bassmaster fans are among the most loyal and engaged in sports, and Yokohama has continually demonstrated a commitment to enhancing their experience, both on-site and through our media platforms,” said Phillip Johnson, chief operating officer of B.A.S.S. “Their GEOLANDAR lineup has become a trusted favorite for anglers and outdoorsmen, and we’re thrilled to expand our partnership across some of the most visible and exciting moments of the Bassmaster season.”
- Brandon Palaniuk, a three-time BASS Nation Championship winner and two-time Bassmaster Angler of the Year.
- Logan Parks, a college Bassmaster Champion and Team of the Year winner.