Cause Marketing

Play Matters

Balanced and Active Play is essential and elemental to enable children to thrive.

Through play, children learn to think, communicate and be creative. They develop language and motor skills. They learn to engage and get along with others—whether with their friends, playmates and families. Play, in all its forms, is a powerful thing. From addressing obesity, and improving mental health and wellness, to building a creative and successful workforce—balanced and active play lays the foundation for a skilled, healthy, resilient, and successful society.

Yet, for the 16 million children growing up in poverty in the United States, access to active and balanced play is not always possible. Especially in low-income communities across the country, there can be a lack of playground infrastructure, equipment or play resources

SOURCE: KaBOOM! Mission Statement

To donate to KaBOOM! click here.

Yokohama Tire Corporation and KaBOOM! Partnership

This is why Yokohama Tire Corporation is proud to partner with KaBOOM!, the national non-profit organization dedicated to the bold new goal of ensuring that all children get the balanced and active play they need to thrive. Together, we look forward to empowering communities by creating and catalyzing great places to play, as well as educating and elevating the societal conversation about the importance of play in children’s lives.

As a major sponsor of the Yokohama Tire LPGA Classic, Yokohama was proud to designate KaBOOM! as the Charity of Choice for the Classic starting in 2014. KaBOOM! will continue to be the recipient of proceeds from the Classic in 2015 and 2016 to help make new playgrounds a reality for children to enjoy for years to come.

Three Playgrounds, Three Cities, 600 Volunteers Engaged

In April 2015, Yokohama Tire Corporation and KaBOOM! partnered with Habitat for Humanity of Orange County to build the first playground right here in the city of San Juan Capistrano in Southern California. On April 22, more than 200 volunteers from Yokohama, the community and Habitat for Humanity of Orange County joined forces to give kids the childhood they deserve by building a new playground in a single day! In just six hours and with all of us working together, a playground rose, bringing more than 1,300 kids in San Juan Capistrano one step closer to having the childhood they deserve.

And that was just the beginning! Yokohama Tire Corporation looks forward to building two more playgrounds in the next two years. We hope to continue working with everyone in selecting future build sites and making kids’ dreams a reality. Together, we truly can make a difference.