SANTA ANA, CA. – (April 14, 2015) – On April 22, kids in San Juan Capistrano, California will get a new, eco-friendly playground, thanks to Yokohama Tire Corporation (YTC) and its cause marketing partner, KaBOOM!. YTC and KaBOOM! – a national non-profit organization dedicated to ensuring all children get the balanced and active play they need – will be joined by Orange County California community groups Habitat for Humanity and NeighborWorks, along with approximately 200 local volunteers, to assist in the one-day build at Green Park.
“This is our first build with KaBOOM! and we’re excited to bring this local community a new playground, where the kids will have a fun, safe place to play,” said Alan Holtschneider, director of marketing for Yokohama, which is based in nearby Santa Ana. “Green Park in San Juan Capistrano is ideal and we’re pleased that the families there will benefit for years to come.”
Yokohama, KaBOOM!, Habitat for Humanity of Orange County and NeighborWorks Orange County have already met with local parents and their children to help design the playground and pick out color schemes and equipment for the kids to play on.
“The kids were the ‘playground design experts,’” Holtschneider said. “Many of their ideas and equipment choices made it into the final design, including a tire swing, which was the overwhelming favorite item to have.”
Highlights of the playground build include a total renovation of Green Park. Brand-new environmentally safe, “Cradle to Cradle”-certified playground equipment from Playworld Systems will be installed.
“The Earth-friendly playground equipment was an important consideration for us,” said Holtschneider. “Yokohama has always been an environmentally focused company, so to build a green playground for kids fits in with our corporate philosophy. And with the build happening on April 22 – Earth Day – it really makes the whole event a special occasion.”
The old playground equipment from Green Park will be removed and completely refurbished by NeighborWorks, then sent to an orphanage in Baja, Mexico for children to play on.
Holtschneider said more builds will be announced in the future. YTC recently signed a three-year multichannel partnership with KaBOOM!, which is also the charity recipient of the Yokohama Tire LPGA Classic in Prattville, Alabama. All proceeds from the annual tournament will fund future playground builds and help provide children with active play so they can grow into successful adults.
“This partnership puts kids first and provides them play opportunities that will help them get the recommended 60 minutes of daily physical activity they need to become healthy and fit,” Holtschneider said.
“Yokohama is really committed to helping us bring children balanced and active play into their lives,” said Eilah Brown, project manager at KaBOOM! “This first playground build in San Juan Capistrano will affect the lives of many children in a positive way for years to come.”
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.
KaBOOM! is the national non-profit dedicated to bringing balanced and active play into the daily lives of all kids, particularly those growing up in poverty in America. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy lives and communities. To learn why #playmatters: visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboomfacebook.com/kaboom.
About Habitat for Humanity of Orange County
Habitat for Humanity of Orange County, a non-profit organization headquartered in Santa Ana, CA, strives to eliminate substandard housing through advocacy, education and in partnership with families and individuals. Habitat OC builds decent, sustainable and affordable homes for qualified limited-income families in need of a hand-up. Through the Neighborhood Revitalization program, Habitat OC harnesses the energy of residents, empowering them to take the lead in improving their own neighborhood. The residents, in conjunction with Habitat OC and other non-profits, have undertaken home repair and painting projects plus community programs such as neighborhood and graffiti cleanup, and traffic safety. Habitat for Humanity families and volunteers have built, repaired and sold more than 200 homes serving almost 1,000 women, men and children in Orange County since 1988. Home building sites are currently in Cypress, La Habra and Santa Ana. Habitat for Humanity of Orange County is an affiliate of Habitat for Humanity International who works in more than 70 countries. To learn more, donate or volunteer, visit our website at: www.HabitatOC.org. Follow us on Facebook @HabitatOC, Twitter @HabitatOC and Instagram @HabitatOC.
About NeighborWorks Orange County
Established in 1977, NeighborWorks Orange County is a 501(c)(3) California non-profit organization which strengthens communities and enhances the quality of life for working families by expanding housing opportunities, promoting sound financial management, and encouraging civic engagement. NeighborWorks Orange County is committed to help bridge the gap in housing affordability and in strengthening the assets of Orange County’s underserved communities. The organization is a Chartered Member of the 235-member NeighborWorks national network working in more than 4,500 communities nationwide. NeighborWorks Orange County is also certified by the U.S. Treasury Department as a Community Development Financial Institution (CDFI) and is a HUD-approved Counseling Agency. For more information, visit www.nwoc.org. Connect with NeighborWorks: www.facebook.com/NeighborWorksOrangeCounty and www.twitter.com/NeighborWorksoc.