Yokohama's “Go Strong” mantra now has several new, vibrant voices. The tire maker has assembled “Team Yokohama,” an all-star line-up of drivers, lifestyle athletes and influencers to be brand ambassadors and expand Yokohama’s connection to new audiences.
“Yokohama’s new brand ambassadors encompass a wide range of lifestyle sports and activities, including skateboarding, surfing and freerunning, along with off-road racers and major action stars such as Travis Pastrana,” said Andrew Briggs, Yokohama Tire vice president of marketing. “This group represents some of the best in each sport and they all display a passion for adventure in everything they do.”
Introducing the first Team Yokohama brand ambassadors:
-- Misty Diaz, Adaptive Athlete and Motivational Speaker
-- Beaver Fleming, Pro Skateboarder
-- James Foster, Pro BMX Athlete
-- Brian Godfrey, Motorsports Pro and Off-Road Racer
-- Boyd Jaynes, Pro Photographer and Off-Road Racer
-- Josh Kerr, Pro Surfer
-- Robert Killian, Pro OCR (Obstacle Course Racing) Athlete
-- Jesse La Flair, Pro Freerunning and Parkour Athlete
-- Jonathan Lopez, Adaptive Athlete
-- Ally Mello, Brand Ambassador
-- Travis Pastrana, Action Sports Star and Co-founder of Nitro Circus
-- Jordan Pellegrino, Off-Road Racer, GenRight Off Road
-- Laurel Shearer, OCR Athlete
-- Faye Stenning, Pro OCR Athlete
-- Blake “Bilko” Williams, Pro FMX Athlete
“Our ambassadors have all earned their place through dedication, toughness, ability and total performance,” said Briggs. “It’s attributes like these that provide a direct link to the Yokohama brand and our tires. It’s also why they connect with their fans on so many levels. Those connections will continue to inspire fans everywhere.”
Yokohama has already worked with many of the athletes through existing partnerships like Nitro Circus and U.S. Spartan Race. Yokohama is the exclusive tire of the Nitro Circus Live Tour in the United States, as well as an official sponsor of the Nitro World Games. Yokohama is also the official tire of the U.S. Spartan Race, the world’s largest obstacle race and endurance brand.
“This is just the start,” said Briggs. “It will be an exciting year for Yokohama Tire and our fans.”
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.