Yokohama Tire Adds Veteran Driver Chris Forsberg to its NORRA Lineup
NORRA 500 to feature Nissan collaboration
SANTA ANA, CA. – (Oct. 18, 2023) – Yokohama Tire’s already-strong off-road team just got a powerful boost: Chris Forsberg. Forsberg Racing, led by the three-time Formula Drift champion, is ready to slide into the dirt on Yokohama’s GEOLANDAR® tires.
The Yokohama/Forsberg Racing Off-Road partnership kicks off at the Yokohama NORRA 500, Oct. 19-22. Forsberg will compete with Team Yokohama member Leticia Bufoni in a production-class 2023 Nissan Frontier PRO-4X modified with all-new NISMO off-road parts on GEOLANDAR M/T® G003 tires.
“Transitioning from drift to dirt with Yokohama's GEOLANDAR tires, paired with rugged all-new NISMO Off-Road parts and a Nissan Frontier is a thrilling new chapter,” said Forsberg.”
“Chris is such a talented driver,” said Andrew Briggs, Yokohama Tire’s vice president of marketing & product management. “Being part of this off-road effort along with his other partners like Nissan and NISMO Off-Road is a powerful combination. Yokohama and Nissan are two iconic Japanese companies who share a rich motorsport history, so it’s really exciting to be able to collaborate with them on this program. We look forward to conquering the Yokohama NORRA 500 together.”
Yokohama is the title sponsor of the Yokohama NORRA 500. Famous for its “good vibes, good times!,” the two-day race runs from Ensenada, BC, Mexico, to San Felipe. Yokohama will highlight its GEOLANDAR tire line at the event, including the M/T G003 mud-terrain tire. For more information, visit www.norra.com.
For more information on Forsberg Racing, visit www.forsbergracing.com.
Yokohama’s extensive list of 2023 North American-based motorsports activities – both on- and off-road – includes the Porsche Sprint Challenge North America by Yokohama, Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, Nitrocross, NASA, SCORE, King of the Hammers, Yokohama NORRA Mexican 1000, Crandon International Raceway sponsorship, 24 Hours of Lemons, Ultra4 National Series, Brenthel Industries partnership, Yokohama Tire Jeepspeed Race Series, TrophyLite Series and the Championship Off-Road Series partnership. For more info on Yokohama motorsports programs, visit https://www.yokohamatire.com/motorsports.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com and www.yokohamatruck.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at www.yokohamatire.com.