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Yokohama Tire Corporation Revs-up New Off-Road Partnership with Horsepower Adventures

Yokohama Tire Corporation Revs-up New Off-Road Partnership with Horsepower Adventures

SANTA ANA, CA. – (June 22, 2017) – Yokohama Tire Corporation’s off-road connection grew stronger as the tire maker announced a new partnership with Horsepower Adventures (HPA), a specialized off-road driving experience company, operating on Mexico’s Baja peninsula. Yokohama is now the Official Tire of HPA and its rugged GEOLANDAR® tires will be featured on all of HPA’s high-performance, purpose-built tour vehicles and support vehicles as they traverse Baja’s legendary landscape.

Yokohama’s HPA sponsorship also includes branding at the iconic, 50-room Horsepower Ranch Resort located in the mountains above Ensenada, Mexico, a must-visit off-road destination for the off-road community for decades.

“We are going strong in Baja – it’s the gateway to off-road racing,” said Fardad Niknam, Yokohama Tire director of LTR segment development. “Partnering with Horsepower Adventures is a great way to get more involved, support the off-road community and highlight our GEOLANDAR line of tires, including the new GEOLANDAR M/T G003.”

“We’re ecstatic to work closely with Yokohama Tire and have them be part of Horsepower Adventures,” said Todd Clement, co-creator and president of HPA. “We offer a powerful and thrilling, world-class Baja off-road driving experience, and with Yokohama on board, the ride’s that much better.”

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for off-road and light truck, high-performance, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

About Horsepower Adventures

Horsepower Adventures (HPA) is a wholly unique Baja driving experience developed by Adrian Hoyle and Todd Clement (of Wide Open Baja fame). The HPA experience includes driving purpose-built high-performance machines on Baja’s famous dirt roads, as well as staying at the legendary, Horsepower Ranch, located above the city of Ensenada, Mexico, an off-road Mecca to the adventure-seeking community since the 1920s. Horsepower Adventures elevates the off-road experience to world-class levels. Let the adventure begin by contacting HPA at www.horsepoweradventures.com.