Tiremaker is sponsor of the Yokohama Festival Stage
SANTA ANA, CA – (May 30, 2023) – For the fifth consecutive year, Yokohama Tire is partnering with FuelFest, the traveling international automotive festival that brings together music, culture, celebrities and cars in the name of charity. The tiremaker is the sponsor of the Yokohama Festival Stage. FuelFest’s latest stop is at Irwindale Speedway (near Los Angeles) on Saturday, June 3.
FuelFest, hosted by co-founder Cody Walker and Fast and Furious star, Tyrese Gibson, is held in the memory of actor Paul Walker and benefits his Reach Out Worldwide (ROWW) charity. The show will feature live musical performances on the Yokohama Festival Stage all day inside the speedway oval, as well as more than 600 top custom, exotic, rare and exclusive cars and trucks, drift exhibitions, off-road demos and interactive exhibits and experiences.
“We’ve partnered with Cody and supported FuelFest from the beginning,” said Candace Cogan, Yokohama Tire’s senior manager of events, partnerships & sponsorships. “It’s an incredible event that continues to grow globally every year, bringing passionate enthusiasts together to celebrate their cars and music while also giving back to a worthy cause. We’re honored to be part of it.”
“We are excited to head back home to where FuelFest all began,” stated Cody Walker. “The community in LA – and longtime partners like Yokohama Tire – are the reason we knew we could take this show to where it is today and we are so grateful. We can’t wait to show the city all the new elements we have added to make the show even better.”
Cody Walker’s Honda S2000 (on ADVAN Neova® AD09s) will be on display in the Yokohama booth, as will the Travis Pastrana-driven all-electric, 1055 horsepower FC1-X Nitrocross car (on ADVAN® A005 competition tires).
For more on FuelFest, visit www.FuelFest.com.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com and www.yokohamatruck.com.
Connect with Yokohama Tire Corporation:
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at www.yokohamatire.com.
Co-founded by Cody Walker and Chris Lee, FuelFest is their vision of creating a world-class automotive celebration to incorporate the passion of entertainment and art launched in 2019. With each having many successful endeavors, the collaboration of their visions brought to life through FuelFest and beyond impacted enthusiasts of all ages, communities and the industry. FuelFest is committed to helping fulfill Paul’s Legacy by contributing a portion of the proceeds from every show to Reach Out WorldWide – garnering the passion and generosity of the car community to help spread goodwill and make a true difference in lives that need it most. For further information, visit www.FuelFest.com.
About Reach Out WorldWide
Reach Out WorldWide (ROWW) was founded in 2010 by the late actor/producer, Paul Walker. After a massive earthquake devastated Haiti, Paul spontaneously organized a relief team that responded to the disaster. On the trip, Paul saw a gap between the availability of skilled resources and the requirement for such personnel in post-disaster situations. Upon returning from Haiti, Paul established ROWW with the purpose of fulfilling this unmet need. Since Paul’s passing, ROWW continues to be a platform for like-minded individuals to make a difference in other people’s lives. It started as an idea and has transformed into a culture equally benefiting the volunteers as much as the people they are assisting. It’s turning the “I generation” into a “goodwill generation.” It’s giving good people not just a voice but a chance to act.