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Yokohama Tire’s Off-Road Universe Unfolds at the Off-Road Expo

/Consumer News

Yokohama Tire’s Off-Road Universe

Unfolds at the Off-Road Expo

Tire maker’s display will spotlight a galaxy of products


Media Contact: Bill Groak, Kovel Fuller, 310-841-4417,

SANTA ANA, CA – (Sept. 25, 2017) – A cavalcade of off-road activities, including a new alliance and tires, will highlight Yokohama Tire’s display at the upcoming Off-Road Expo, Sept. 30-Oct. 1, at the Fairplex in Pomona, CA.

“The Yokohama off-road universe features everything from Baja racing to rock-crawling to mud bogging to trail riding,” said Fardad Niknam, Yokohama Tire director of segment development, “and it all revolves around our extra-tough GEOLANDAR® tire line, including the GEOLANDAR M/T G003 mud-terrain tire.”

Niknam said Off-Road Expo attendees can stop by Yokohama’s booth (#504-OS) and see:

• A preview of a coming attraction: The U.S. debut of Yokohama’s latest max-traction off-road tire, slated for release in 2018.

• New partnership: Yokohama’s latest off-road partner – the National Off-Road Racing Association (NORRA) – will be highlighted at the show. Yokohama is the title sponsor of the Yokohama NORRA Mexican 1000 rally.

• Off-road rides: Yokohama will feature some cool vehicles, including a custom-built, 2017 Ram 2500 Power Wagon Crew Cab 4x4 (with GEOLANDAR M/T G003 tires) that’s the grand prize in the Yokohama Nitro Circus “Get Trucked Up Giveaway.” Attendees can enter to win at the booth or can go to to enter. Extra entries can be earned by liking Yokohama Tire’s Facebook page and by sharing on Facebook.

Also on display will be a 1987 Toyota race truck (NORRA vintage class) on M/T G003 tires, an Aero Continental Expedition vehicle and a highly modified 2011 Jeep Wrangler.

• Celebrity signings: Nitro Circus stars like skateboarder Beaver Fleming, BMX/Moto rider James Foster and FMX competitor Blake “Bilko” Williams will be on hand signing autographs on Sun., Oct. 1 from 2 p.m. to 3 p.m.

“We’ll also have a hospitality area at our cool, retro-style booth with a cell phone charging station,” said Niknam, so everyone’s welcome to stop by, relax and see all of Yokohama’s off-road offerings.”

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesConsumer News

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