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Yokohama Announces Organizational Changes; Names Andrew Briggs VP of Marketing and Product Management

Yokohama Announces Organizational Changes; Names Andrew Briggs VP of Marketing and Product Management

Yokohama Tire Corporation 

Announces Organizational Changes 

Andrew Briggs named VP of marketing & product management 

 

FOR IMMEDIATE RELEASE

Media Contact:   Bill Groak, Kovel Fuller, 310-841-4417, bgroak@kovelfuller.com

 

SANTA ANA, CA – (Oct. 17, 2017) – Yokohama Tire Corporation (YTC) announced today that Andrew Briggs has been promoted to the newly created position of vice president of marketing & product management. Briggs, who will report to Jeff Barna, YTC’s COO, replaces Fred Koplin, senior director of marketing and motorsports, who has retired.

Briggs has been with Yokohama for 14 years. He joined YTC in 2003 and has held several positions including account manager, senior manager of motorsports, and senior director of marketing, product planning and motorsports. Briggs was promoted to senior director of tire business and product planning in 2015. He earned his MBA from University of California, Irvine and has a degree in Business Administration with an emphasis in Marketing from California State University, Long Beach.

“As senior director of tire business and product planning, Andrew was instrumental in successfully introducing several new products to the market, while also reinforcing the value created by our analytics and customer service teams,” Barna said. “In his expanded role, Andrew will be responsible for leveraging the company’s product plan into a cohesive marketing and motorsports strategy for North America, while continuing to provide direct supervision to customer service and tire business planning.”

Koplin retires after 12 years with YTC. “Fred was adept at forging long-standing and trusting relationships with many of YTC's most prolific distributor and dealer customers, while also consummating a number of strategic sponsorships with major sports and auto racing teams,” said Barna. “Fred is a consummate professional and we thank him for his many accomplishments while serving in leadership roles here at YTC.”

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visitwww.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section atwww.yokohamatire.com.