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Yokohama Tire Launches New ADVAN Fleva™ V701

/Consumer News

Yokohama Tire has added a new member to its iconic ultra high-performance ADVAN® line: the ADVAN Fleva™ V701. Now available in the U.S., the V- and W-rated Fleva comes in 67 sizes with 15- to 20-inch fitments, and offers superb wet and dry braking, crisp handling and a quiet ride.

“The ADVAN Fleva V701 was developed for customers who are looking to elevate their driving experience,” said Duane Sampson, Yokohama product marketing manager. “As Yokohama’s latest ultra high-performance summer tire, it features a silica-infused compound combined with tread features engineered to provide confidence in both wet and dry conditions while keeping road noise to a minimum.”

Benefits of the Fleva include:

-- Powerful wet braking, which is achieved by jagged circumferential grooves that resist hydroplaning for shorter stops.

-- Quick, precise handling thanks to solid outside ribs that increase block stiffness for high-speed stability.

-- Excellent lateral grip for high-speed wet performance is provided by the drop point grooves which move the water from under the tread.

-- A quiet ride is ensured via the offset tread pattern that increases stability and reduces pattern noise.

More information on the ADVAN Fleva V701 is at

About Yokohama Tire Corporation

Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit, or

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesConsumer News

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