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Yokohama Tire Named Sponsor and Exclusive Tire Provider for New Porsche Pikes Peak Class

Yokohama Tire Named Sponsor and Exclusive Tire Provider for New Porsche Pikes Peak Class

Yokohama Tire Corporation is about to “Race to the Clouds.” The tire maker is teaming up with Porsche Motorsport North America, Porsche Cars North America and the Pikes Peak International Hill Climb Organization for a new class in the world-famous Broadmoor Pikes Peak International Hill Climb.

Yokohama is the sponsor and exclusive tire supplier for The Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama, set for June 18-24, on the legendary Colorado Springs, Colorado course. The new class – the first official one-make Porsche category in the 96-year history of the “Race to the Clouds” – is exclusive to the Porsche Cayman GT4 Clubsport. Eight “invitation-only” entries will compete on Yokohama’s ADVAN A052 tires.

“2018 marks the 40th anniversary of our flagship ADVAN® brand, and we’ve enjoyed a pretty successful history on Pike’s Peak, including an overall win in 1995, and most recently several EV class records,” said Andrew Briggs, Yokohama’s vice president of marketing.  “It’s an honor to combine our heritage on the mountain with our ongoing support of Porsche activities in North America.  We’re excited to once again be involved with Porsche in this new class at Pikes Peak.” 

In addition to providing tires for the event, Yokohama will be utilizing one of the limited invitations to send Team Yokohama member, Nitro Circus founder and action sports superstar, Travis Pastrana, up the mountain.  “Travis has a wealth of experience in a wide array of vehicles and venues, but this will be his first time racing in the Pikes Peak International Hill Climb,” said Briggs. “It’s our passion and commitment to motorsports that’s going to align Travis, our new ADVAN A052 street tire and an iconic make in Porsche, all competing in one of the world’s most legendary races.  It’s certainly going to be fun to watch.”

Running in the Pikes Peak Challenge Time Attack Division, three variants of the mid-engine Porsche Cayman GT4 are eligible: the Clubsport, the IMSA GS class-spec Clubsport and the international GT4-specifaction Clubsport MR. The Porsche Cayman GT4 Clubsport is the race variant of the popular road-going Cayman GT4. 

Porsche Motorsport North America will have race support on site for the entire week of testing, practice, qualifying and the race (June 24). Yokohama will provide tire technical support throughout the week dedicated to the Pikes Peak Challenge Time Attack Division’s Pikes Peak Cup.

The new agreement will add to an already extensive list of North American-based motorsports activities both on- and off-road for Yokohama.  This includes the Porsche GT3 Cup Challenge USA by Yokohama, the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama, 24 Hours of Lemons, Spec MX-5 Challenge, TrophyLite, Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.