SANTA ANA, CA – (Dec. 20, 2017) – Yokohama Tire’s strong GEOLANDAR M/T G003™ mud-terrain tires will get the ultimate test: the iconic Dakar Rally. Yokohama announced its M/T G003 tires will be on the SsangYong Motorsport Tivoli DKR vehicle in the rally, which runs from Jan. 6 to 20, 2018 in South America.
“We ‘Go Strong’ at Yokohama and the Dakar Rally is the strongest you can go,” said Fardad Niknam, Yokohama Tire’s director of segment development. “This is the toughest endurance rally on the planet, and the ultimate test of man, machine and tires. We’re confident the GEOLANDAR M/T G003 will handle the grueling course.”
Spanish drivers Óscar Fuertes and Diego Vallejo will pilot the new SsangYong Tivoli DKR – a buggy with a powerful V8 engine and rear-wheel drive – through some of the roughest terrain in the world. The 40th edition of the Dakar Rally begins in Lima, Peru and will go through Bolivia and end up in Córdoba, Argentina. The approximately 5,592-mile event features 14 stages through sand dunes, extreme altitude, strong winds and punishing heat.
Yokohama’s other off-road alliances include being the title sponsor of the 2018 Yokohama NORRA Mexican 1000 and the 2018 Yokohama Sonora Rally, as well as being the official tire of Horsepower Adventures.
Yokohama is also the official spec tire of the Porsche GT3 Cup Challenge USA by Yokohama and the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama. Yokohama’s sports sponsorship roster also includes Chelsea FC, Major League Baseball’s Los Angeles Angels, Nitro Circus Live US Tour, Nitro World Games, Spartan Race Series and the Needham Memorial Day Soccer Tournament Driven by Yokohama.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.