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Yokohama Tire Wins HDRA Season Opener

/Consumer News, Motorsports

FULLERTON, CA. – (Jan. 14, 2013) –Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.

The race (four 62-mile laps) was the season opener for HDRA (High Desert Racing Association), which recently bought SCORE (Southern California Off Road Enthusiasts). The two racing associations will run separate events but share points to determine the off-road desert series world championship.

In the race, Steele, a two-time SCORE Person of the Year, campaigned his 800-horsepower Open Truck fitted with purpose-built 40-inch Yokohama Geolandar A/T-S® R tires. “The Yokohama Geolandars are really special and are made for tough, off-road racing conditions,” said Steele. “They definitely helped us to the top of the podium. Let’s keep it rolling all year long.”

“Yokohama and the Desert Assassins are focused on the World Championship this year,” said Duane Sampson, Yokohama’s motorsports manager. “And with this win, we are in the best starting position to make that a reality on the Geolandar A/T-S R tires.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesConsumer NewsMotorsports

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